5 Top Tips for Top Social Media Channels
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The document provides essential strategies for brands using five major social media platforms: Facebook, Twitter, LinkedIn, Instagram, and Pinterest. It emphasizes the importance of tailoring content to each platform's unique characteristics, such as posting frequency on Facebook, engaging through images and polls on Twitter, and optimizing visuals for mobile on Instagram. Overall, the document serves as a guide for effective social media marketing by highlighting key practices for maximizing brand engagement and reach.
5 Top Tips for Top Social Media Channels
- 2. SOCIAL MEDIA allows us to reach countless people on a constant basis. Of course, that means your competition can too. With so many messages reaching customers, it’s vital that you and your brand get it right.
- 3. But not all social sites allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement.
- 4. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands. *Pulled from our blog post, “105 Tips for Successful Social Media Marketing”
- 5. FACEBOOK With more than 1.65 billion daily active users, the “social network” is still the most popular amongst brands and people. By now, almost the entire world is on Facebook it seems.
- 6. Stick to a schedule. Post 1-3 times per day depending on the amount of content you produce.
- 7. When creating posts, keep them short and direct, and include a call to action.
- 8. Hashtags? Skip them on this channel. When was the last time you searched for a hashtag on Facebook? Us neither.
- 9. Share relevant and original content your audience would be interested in. With the frequent algorithm changes, you may not get many chances to appear in people’s feeds – so make the most of your content.
- 10. Don’t be afraid to boost a post that performed well organically. It can be economical and effective when the post is properly targeted to audience interests.
- 11. TWITTER Social media has exploded since the first tweet in 2006; however, brands are still flocking to the 140-character medium. Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love.
- 12. Start with listening. Be conscious of trending topics in your industry or current events that may impact your tweeting.
- 13. Research hashtags before using them. A minute of research may save you days of headaches. Additional reading, “#SocialMedia Tips: How to Use Hashtags in PR and Marketing”
- 14. Add photos, GIFs and other images to your tweets. Research has shown tweets with photos get 313%* more engagement. *Source: Twitter
- 15. Leverage Twitter Polls. They’re a great way to spark engagement and gather audience insights.
- 16. Create a “to engage with” list. Add industry pros and influencers to a private Twitter list and engage with them regularly. Additional reading, “Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media”
- 17. LINKEDIN Unlike other social platforms, LinkedIn is more focused on business and industry insights. The tone is more professional and the content shared should be as well.
- 18. No hashtags. LinkedIn does not support them.
- 19. Focus the timing of your posts on the work week, but experiment with evening and weekend posts. People frequently check LinkedIn when they’re not in the office.
- 20. Forgo the link generated preview and attach an image or other rich media to your posts to drive more views. The URL to the content you’re promoting can still be included as a short link in the text of your post.
- 21. Consider sponsoring your top- performing content to reach a target audience beyond your followers. Because people share so much business information on LinkedIn, you can target your promoted posts with precision.
- 22. Don’t forget about Showcase Pages. They are a great way to highlight certain aspects or services your brand provides.
- 23. INSTAGRAM Not a newcomer to the social media scene, but a rising star among marketers. When done right, Instagram can add an engaging multimedia layer to your marketing strategy.
- 24. Graphics must look good on mobile. Instagram is a mobile app created for cell phones. Images and graphics that look great on your desktop or iPad may cause people to squint or be confused on Instagram.
- 25. Remember that you cannot link from individual posts, only from your bio. Instagram only allows links in a post when it’s a paid advertisement.
- 26. Update your profile’s URL to link directly to your latest content. Announcing new content or promoting an upcoming event? It’s easy to change the URL in your profile to point audiences directly to the new content you’re promoting.
- 27. Use your hashtags wisely. You can add up to 30, but it’s not recommended. Keep it to 7-10 good ones. Additional reading, “#SocialMedia Tips: How to Use Hashtags in PR and Marketing”
- 28. Use the video option to tease upcoming product launches or company news. Additional reading, “Make Your Product Launch the Start for a Multi-Channel Content Promotion Plan”
- 29. PINTEREST Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Users can follow topic-specific boards or search for content based on keywords and category prompts and then save pins to their own boards.
- 30. Leverage captions when pinning others’ content. When saving third party pins to your boards, rewrite the descriptions for effectiveness and improve search results.
- 31. The taller the better! Taller images get more repins.* And repins will get your content more attention. *Source: Dan Zarrella, Perspective iX
- 32. Strategically place your boards on your home page. Users visiting your page will be drawn to the boards closer to the top and center of the page. Place your most important boards in that location to maximize traffic to them.
- 33. Pinterest search is not Google. You will need to adjust your search optimization to make it specific to the platform. Test search your general keywords within the platform and take note of the prompts that Pinterest offers.
- 34. Be sure your pin captions include a call to action. Additional reading, “How to Use and Measure Pinterest in Your B2B Content Marketing”
- 35. For more tips, read our blog post: 105 Tips for Successful Social Media Marketing
- 36. You may also be interested in these free white papers: Engage in Social Conversations around a Brand Leveraging Social Media to Build Brand Strategy Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media