7 hottest digital marketing jobs
- 1. 7 Hottest Digital Marketing Jobs If you’re looking to transition to or build a career in digital marketing, there’s huge demand across industries right now. Plus, there are a lot of different careers in this area, each quite varied in terms of skills required, aptitude and natural abilities. Whether you veer towards business and management, tech or the creative end; there will always be different types of marketing jobs available. Here’s a breakdown of some of the areas expected to be in demand with the bonus of a great salary trajectory in the coming years. ●Content Manager & Content Strategists ●VR Developers & Editors ●Digital Marketing Manager ●Content Strategist ●Virtual Reality Developer ●SEO and SEM Specialist ●User Experience Designer ●Data Analysts ●Email Marketing Specialist
- 2. better customer service. ● Social Media Marketer . Content Managers & Strategists Content management is a central role for any agency or digital marketing team as it touches on almost all levels of marketing – and it encompasses much more than just writing and social media activity. Content Managers need to not only understand how to create SEO-optimised content but how to organise, store, and manage it effectively. They need to understand how content feeds into different subsets of the marketing plan and grasp how to develop and share the content assets on the right channels. Content managers may be in charge of social media strategy, managing a team of writers, forming an effective editorial calendar, creating engaging videos, reporting and strategizing using analytics, and a whole range of related activities. To do this, they need to coordinate teams and work with a diverse range of clients. So, a good Content Manager, not only needs to be a great writer but also create stellar content that works across multiple channels. They also need to be good at relationship building, creative, organised and self-motivated. Earning potential: and upwards annually according to Payscale. . Virtual Reality Developers and Editors This is a high-tech digital media job, but since the Covid-19 pandemic, demand for people with these skills is booming. According to ARtillery Intelligence. Virtual reality used within businesses is forecast to grow to $4.26 billion in 2023 due to an increased need for training, meetings or
- 3. increasingly popular. Thus, many companies incorporate VR into their digital As a career, it combines technology and creativity so will suit people with interest in those areas. People that enter this field usually come from a design, games or programming background as they possess the skills needed for this role. The goal would be to work your way up to a Director position from starting as an assistant, tester or editor. While the gaming sector is a key industry for VR experts, industries such as architecture, construction, retail, and education are now using VR techniques to create immersive experiences. As a product, VR is still expensive to purchase and is a specialised field. However, the technology is being used more in digital marketing campaigns to enhance the customer experience. A great example is Obsess, which uses web-based AR and VR to create engaging shopping experiences for brands. . D i gi tal Marketi n g Man ager Digital project managers play a critical role in overseeing and implementing digital campaigns. They’re responsible for laying out a project, creating a timeline, setting milestones, and managing budgets, among other tasks. Digital project managers need to have excellent organisation, communication, and collaborative skills. The average digital marketing manager salary in the United States is $108,582. . C on ten t Strategi st Content strategists are responsible for developing content tailored to a company’s objectives and target audience. They must be able to use analytic tools to find out which topics engage the audience and drive traffic to view the company’s digital media. Content strategists have strong writing skills and a grasp of search engine optimization (SEO). . Vi rtu al Real i ty D evel oper Virtual reality (VR) products are still in their infancy but are becoming
- 4. marketing campaigns. This is a high-tech job that attracts people who have strong backgrounds in technology and creative arts. . SEO an d SEM Spec i al i st In order to get maximum traffic to their websites, businesses need to rank highly on search engine results pages. Though search engine algorithms are always changing, SEO and SEM specialists know how to create content that ensures a company’s website gets seen by the target audience. These roles can also lend themselves to freelance marketing positions and are good for people who enjoy working remotely. . User Experience Designer User experience (UX) designers not only have backgrounds in technology and design but also have a firm grasp on human behaviour. They develop websites, products, and apps in a way that encourages consumers to follow through with purchases. They operate with the entire experience in mind, with the end goal of improving sales, customer retention rates, and lead generation. . Data Analysts With the rise of artificial intelligence (AI) and the Internet of Things (IoT), there’s an enormous amount of collected data and information to categorise and analyse. Data analysts create systems to organise and examine this data so that companies can interpret it and apply it to their digital marketing campaigns. . Emai l Marketi n g Speci al i st Email marketing specialists are responsible for creating and launching email campaigns in addition to maintaining databases with customer information and various lists. Email marketing specialists have strong writing and editing skills, particularly in persuasive writing.
- 5. . Soci al Medi a Marketer Social media managers help companies communicate with their customers across various social media platforms. They use analytics to understand how customers interact with brands. Social media marketing managers also create content campaigns that attract and engage new and existing customers. The field of digital marketing is incredibly varied in the career opportunities it offers. See if digital marketing jobs might be part of your next career move by learning more through Udacity’s Digital Marketing Nanodegree, checking out marketing job boards, or see all programs in the Udacity School of Business. Tips for Improving and Transform your Digital Marketing Skills Anyone involved in business marketing or leadership should consider their current and potential level of digital marketing skills as highly valuable. But if you don’t feel that you’re that technologically aware or advanced, don’t worry! There are plenty of ways to learn new skills and upgrade existing ones to remain relevant in your role. Online learning and e-learning are great ways to learn especially when you’re short on time and looking to pivot existing skills mid-career. Here are a few ideas on how you can upskill to ensure your skills are up-to- date: ●Take an online digital marketing course - work at your own pace in your own timeframe ●Design your own website to promote your knowledge, demonstrate skills and learn Digital marketing courses in pune ●Network in the field or specialisation you’re interested in
- 6. ● Conduct informational interviews ● Subscribe to blogs that offer relevant information and insight that you can apply at work ● Sign up to and participate in social media groups in your area of interest No matter what you choose to specialise in, every company needs people with digital marketing experience. Even if you’re not technically minded, there are still plenty of opportunities to develop your dream digital marketing career.