7 steps to a social media marketing plan smmp
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This document outlines a seven-step social media marketing plan (SMMP) to create a successful strategy. The steps include: 1) defining objectives, 2) understanding your audience, 3) assessing available assets, 4) choosing appropriate tactics, 5) developing big ideas, 6) establishing a measurement plan, and 7) continuously refining the strategy. It emphasizes that social media requires a long-term commitment to listening, interacting and engaging with your audience across different online platforms and channels.
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7 steps to a social media marketing plan smmp
- 1. Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
- 4. Why? Who? Where? What? How Much?
- 5. Why?
- 8. Loyalty
- 9. Feedback
- 10. Word-of-Mouth
- 12. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
- 13. Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
- 14. Why do you want to use social media?
- 15. Who?
- 22. Who are you trying to reach?
- 23. Where?
- 24. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
- 25. Assets Social Media location people stories images words audio video
- 26. Website
- 27. Blog
- 28. Social Networks
- 29. Social Tools
- 31. Where are you going to reach them?
- 32. What?
- 33. Grow FFF
- 34. Increase WOM
- 37. Drive Actions
- 38. What are you going to do with social media tools?
- 39. How Much?
- 41. Numbers Centric
- 42. People Centric
- 43. “ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
- 45. How are you measuring?
- 46. How much is enough?
- 47. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
- 48. Step 1: Objectives attainable marketing measurable
- 49. Step 2: Audience online participation primed
- 50. Step 3: Assets locate review integrate
- 51. Step 4: Tactics appropriate manageable sustainable
- 52. Step 5: Big Ideas risky rewarding repeatable
- 53. Step 6: Measurement benchmark monitor reporting
- 54. Step 7: Rinse, Repeat leverage augment optimize
- 55. Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
- 56. “ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
- 57. Listen
- 58. Interact
- 59. Engage
- 60. Where in the world is Aliza Sherman? @alizasherman on Twitter facebook.com/alizapilarsherman linkedin.com/in/alizasherman www.conversify.net [email_address]