70+ Digital Transformation Statistics

Process

27% of senior executives rate digital transformation
as now being “a matter of survival”
MIT Sloan Management / Capgmini

1

Find out how we can help you
with digital transformation

People

Within the next twelve months, 19% of companies say that they
expect to appoint a Chief Digital Officer
Gartner

2


People

Over 90% of companies lack suitable digital skills
Capgemini Consulting Digital Talent Gap Report

3


Technology

Nearly a quarter (21%) of global CEOs anticipate an
increase in technology investment during 2014
PwC 16th Annual Global CEO Survey

4


Technology

The amount of data stored is doubling every 18 months
IDC, Aberdeen

5


Technology

Content on the internet tripled between 2010 and 2013
GoGlobe / Qmee

6


Process

66% of all marketers think companies won’t succeed
unless they have a digital marketing approach
Adobe Digital Distress Survey 2013

7


Technology

Wearable devices have grown by 2x, month over month,
since October 2012
Mary Meeker's Internet Trends, 2013

8


Technology

80% of data used on mobile devices is received via
wifi connections to fixed networks
OECD Communications Outlook, 2013

9


Process

Globally, 77% of CIOs agree they need to be aligned with CMOs
Accenture Interactive CMO-CIO Insights survey

10


Technology

By 2017, there will be some $11 billion in revenue from
35 million global homes using home automation platforms
GIGAcom, 2013

11


People

50% of new marketing hires in 2013 will
have technical backgrounds
IDC

12


People

Only 46% of organisations are currently investing in the
development of digital skills

13


Process

66% of CMOs somewhat agree that the IT development process is
slow and not aligned to the speed of digital marketing

14


Process

Only 43% of midmarket leaders report having a fully
integrated digital and physical strategy in place
IBM Institute for Business Value: The Customer-activated Enterprise

15


Technology

The projected share of world population with
smartphones in 2014 is 24%
Advertising Age Mobile Fact Pack, 2013

16


Process

Just one in three marketers think their companies
are highly proficient in digital marketing

17


Technology

Approximately 90% of ecommerce transactions are B2B
OECD "Electronic and Mobile Commerce", 2013

18


Process

87% of companies feel that digital transformation
is a competitive opportunity

19


People

By 2015, it's expected that 90% of all jobs will require Information
and Communication Technology (ICT) skills.
IDC

20


Process

Only 20% of companies have a strategy that ties data
collection and analysis to business objectives
Econsultancy

21


People

90% of business professionals say technology impacts
their job, but only 20% have the right skills
Research for Digital Domination Summit

22


Process

Improving marketing group productivity, performance and
compliance is currently a key priority for both CMOs and CIOs

23


Process

71% of companies feel that business cases are
required for digital initiatives
Capgemini Consulting Digital Transformation Benchmark Report

24


Process

Midmarket leaders plan to increase use of
digital channels by 45% to engage with customers

25


Technology

60% of mobile users expect a website
to load in less than three seconds
Gomez

26


Process

93% of marketers are now using social media for business
Business Insider

27


Technology

People who use phones and tablets to access the
internet will outnumber those who use a PC by 2015

28


Technology

60% of marketers expect their companies will invest
more in digital marketing technology this year

29


Process

93% of companies cite that customer insight development is an
important tool to prioritise in future decision making processes
ClickZ

30


Process

9 out 10 CMOs say social data has influenced decisions
BazaarVoice

31


Technology

Over the last 15 years, network speeds have increased 18 million times
Cisco

32


Process

22% of global companies have no current digital strategy
Grayling Pulse

33


Process

Executives estimate that at best, their companies are 25% of the
way toward realizing the end-state vision for their digital programs
McKinsey

34


Process

65% of midmarket leaders report that the lack of a cohesive social
media plan is the biggest barrier to doing more in the digital space

35


Process

62% of people are more likely to engage with brands that
integrate social media content into their owned properties
Mass Relevance

36


Process

33% of organisations see digital transformation as a huge challenge
Econsultancy

37


Technology

82% of companies saved money when they moved to the cloud
CSC

38


Technology

Data and analytics is the most commonly-cited area for planned HR
technology investment during the next three years
KPMG, Rethinking Human Resources

39


Process

Over 60% of CMOs feel that the experience expectations of
consumers has high relevance and impacts marketing strategy
Accenture Interactive CMO Insights Survey

40


People

77% of companies consider missing digital skills as the
key hurdle to their digital transformation

41


Process

64% of CMOs think marketing IT is placed at the
bottom of the CIO’s priority list

42


Process

Two out of three employees believe they should be able
to access information 24/7, using company-issued devices
Cisco

43


Process

53% of senior executives say that the top cultural barrier to digital
transformation is competing priorities
eMarketer

44


Technology

Within the next two years, over half of the capital allocated
to IT budgets will be spent on cloud computing
IDG

45


Process

68% of companies do not have a stated business
intelligence or analytics strategy

46


Technology

82% of mobile media consumption time is within apps
and 18% is from mobile browsers
Nielsen

47


Technology

Only 15% of senior executives can be considered
“mature” adopters of digital technology

48


Technology

By 2015, tools and automation will eliminate 25% of IT labour hours
Cisco

49


Process

Research suggests that as much as three-quarters (74%) of
consumers rely on social networks to guide purchase decisions
Gartner

50


Process

Consumers who research across online, offline, and mobile
channels spend 18-36% more than those who don’t
BazaarVoice

51


Process

By 2015, companies are expected to generate 50% of web
sales via their social and mobile presence
Cisco

52


People

Most digital marketers don’t have formal training:
82% learn on the job

53


Technology

61% of businesses say they have attained measurable
business value through the use of social technology
Mzinga / Teradata Aster

54


Process

53% of people on Twitter recommend companies
and/or products in their Tweets
BazaarVoice

55


Technology

65% of CMOs acknowledge the importance for companies
to focus on digital technologies.

56


Process

Two-thirds of CMOs recognise the need to infuse a digital focus
across the organisation, but only 7% say efforts are working

57


Process

Of companies using marketing automation and ROI metrics, 69%
reported an increase in total marketing revenue contribution
The Lenskold Group

58


Process

39% of marketers plan to increase their digital budgets without increasing overall
marketing spend, effectively reallocating existing budgets into digital channels
Nielsen Online

59


Process

51% of senior executives believe that it is critical to implement
digital transformation in the next twelve months
Capgemini

60


Process

For 63% of senior executives, the pace of digital transformation
isn’t happening quickly enough
Capgemini

61


Process

67% B2C companies and 42% of B2B companies have acquired
a customer through Facebook
Hubspot

62


Technology

52% of senior executives cite a lack of familiarity with
technology to be a barrier to digital transformation
eMarketer

63


Process

89% of senior marketers believe that increased social media usage
has raised the importance of reputational management
Korn Ferry

64


People

Nearly two-thirds (65%) of staff believe senior
management’s digital knowledge is average or less
Econsultancy

65


Process

76% of marketers think marketing has changed more
in the past two years, than in the last 50

66


Technology

Typical mobile phone users check their handset 150 times per day

67


People

65% of companies are using social networks to recruit employees
KPMG, Rethinking Human Resources

68


Technology

63% of companies believe that the velocity of technology
change in their organisations is not moving fast enough

69


People

67% of companies say they plan to increase or significantly increase
their talent strategy focus on technology
Deloitte, Talent Edge 2020

70


Technology

56% of SMEs are now using cloud services
AGDC

71


Who we are

Santoku is a digital transformation specialist.
Santoku bōchō – or three virtues – originated in Japan as a
specialist knife, being honed over centuries to become the
perfect blade, working in harmony with the individual who
wielded it.
It’s our company philosophy that digital business should be
modelled on this concept and as a result, we’ve developed
a three virtues approach to our services, which empowers
our clients:
Develop. Optimise. Educate.

We deliver digital capability
and competency.
Strategy and change management | Process and channel capability | Technology alignment | Skills development

Contact us

503/60 York St
Sydney
NSW 2000
Australia
contact@santokupartners.com
+61 (0)2 9007 2348
www.santokupartners.com

Image sources

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StockMonkeys.com: http://www.flickr.com/photos/86530412@N02/8253443979/
Johan Larsson: http://www.flickr.com/photos/johanl/2541710549/sizes/l/in/photostream/
Manu_H: http://www.flickr.com/photos/ensh/3867767246/sizes/o/in/photostream/
Beraldo Leal: http://www.flickr.com/photos/beraldoleal/8681750288/sizes/l/in/photostream/
aubergene: http://www.flickr.com/photos/aubergene/3066850162/sizes/l/in/photostream/
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Charleston's TheDigitel: http://www.flickr.com/photos/29456235@N04/3819798693/sizes/l/in/photostream/
dno1967b: http://www.flickr.com/photos/dno1967b/5683635078/sizes/l/in/photostream/
jdnx: http://www.flickr.com/photos/danramarch/2871007413/sizes/o/in/photostream/
Mike Schreifels: http://www.flickr.com/photos/14822570@N00/3049692026/sizes/l/in/photostream/
Shardayyy: http://www.flickr.com/photos/shardayyy/4098849903/sizes/o/in/photostream/
waferboard: http://www.flickr.com/photos/waferboard/6031515627/sizes/l/in/photostream/
Jamiesrabbits: http://www.flickr.com/photos/jamiesrabbits/5791396338/sizes/l/in/photostream/
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Sudhamshu: http://www.flickr.com/photos/sudhamshu/3209537817/sizes/l/in/photostream/
itupictures: http://www.flickr.com/photos/itupictures/8166927384/sizes/l/in/photostream/
uhltank: http://www.flickr.com/photos/uhltank/4191659844/sizes/l/in/photostream/
kevin dooley: http://www.flickr.com/photos/pagedooley/5313214982/sizes/l/
~Brenda-Starr~: http://www.flickr.com/photos/brenda-starr/3466560105/sizes/l/in/photostream/
kthread: http://www.flickr.com/photos/kthread/4062409834/sizes/l/in/photostream/
rachaelvoorhees: http://www.flickr.com/photos/rachaelvoorhees/435964839/sizes/l/in/photostream/
Johan Larsson: http://www.flickr.com/photos/johanl/5547851770/sizes/l/in/photostream/
Jason A. Howie: http://www.flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photostream/
Janitors: http://www.flickr.com/photos/janitors/8975852986/sizes/l/in/photostream/
phil schatz: http://www.flickr.com/photos/philschatz/312634187/sizes/l/in/photostream/
manoftaste.de: http://www.flickr.com/photos/96913861@N04/9483602817/sizes/l/in/photostream/
paul_irish: http://www.flickr.com/photos/paul_irish/2379958609/sizes/l
Johnny Briggs: http://www.flickr.com/photos/notts163/6807953845/sizes/l/in/photostream/
sboneham: http://www.flickr.com/photos/steveboneham/5764026117/sizes/l/in/photostream/
vestman: http://www.flickr.com/photos/vestman/3871170258/sizes/l/in/photostream/
ell brown: http://www.flickr.com/photos/ell-r-brown/6600431809/sizes/l/in/photostream/
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All images sourced and accredited via Creative Commons Attribution License.

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Front:

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jojo nicdao: http://www.flickr.com/photos/jonicdao/3450233884/sizes/l/in/photostream/
Lauren Manning: http://www.flickr.com/photos/laurenmanning/1260900717/sizes/l/in/photostream/
LadyDragonflyCC - >;<: http://www.flickr.com/photos/ladydragonflyherworld/6013218425/sizes/l
iowa_spirit_walker: http://www.flickr.com/photos/revdave/463610938/sizes/o/in/photostream/
Re:group: http://www.flickr.com/photos/regroupinc/5971599783/sizes/l/in/photostream/
CarbonNYC: http://www.flickr.com/photos/carbonnyc/64581364/sizes/l/in/photostream/
recursion_see_recursion: http://www.flickr.com/photos/hawksanddoves/61970019/sizes/o/in/photostream/
mnsc: http://www.flickr.com/photos/mnsc/2768391365/sizes/l/in/photostream/
robboudon: http://www.flickr.com/photos/robboudon/6150964474/sizes/l/in/photostream/
ilamont: http://www.flickr.com/photos/ilamont/4329362984/sizes/l/in/photostream/
yvescosentino: http://www.flickr.com/photos/31883499@N05/3118482965/sizes/l/in/photostream/
jennerosity: http://www.flickr.com/photos/jennerosity/3270753651/sizes/l/in/photostream/
stevensnodgrass: http://www.flickr.com/photos/stevensnodgrass/8205052316/sizes/l/in/photostream/
epSos.de: http://www.flickr.com/photos/epsos/8463683689/sizes/l/in/photostream/
viclic: http://www.flickr.com/photos/viclic/76950549/sizes/l/in/photostream/
csessums: http://www.flickr.com/photos/csessums/4541322899/sizes/l/in/photostream/
aussiegall: http://www.flickr.com/photos/aussiegall/286709039/sizes/o/in/photostream/
eldh: http://www.flickr.com/photos/eldh/5858249526/sizes/l/in/photostream/
liverpoolhls: http://www.flickr.com/photos/liverpoolhls/10740309163/sizes/l/in/photostream/
Brett Jordan: http://www.flickr.com/photos/x1brett/3513725942/sizes/l/in/photostream/
gonmi: http://www.flickr.com/photos/gonmi/9172264505/sizes/l/
Global Jet: http://www.flickr.com/photos/global-jet/483825828/sizes/o/in/photostream/
Izik: http://www.flickr.com/photos/izik/4777070677/sizes/l/in/photostream/
timtak: http://www.flickr.com/photos/nihonbunka/46324600/sizes/l/in/photostream/
mkhmarketing: http://www.flickr.com/photos/mkhmarketing/8560618867/sizes/l/in/photostream/
Robert S. Donovan: http://www.flickr.com/photos/booleansplit/4762692566/sizes/l/in/photostream/
Jason A. Howie: http://www.flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photostream/
davidhorne: http://www.flickr.com/photos/davidhorne/6109768578/sizes/o/
The Cleveland Kid: http://www.flickr.com/photos/theclevelandkid24/4423429985/sizes/l/in/photostream/
Josep Ma. Rosell: http://www.flickr.com/photos/batega/2092156939/sizes/l/in/photostream/
blumpy: http://www.flickr.com/photos/blumpy/325853852/sizes/l/in/photostream/
jurvetson: http://www.flickr.com/photos/jurvetson/4088274667/sizes/l/in/photostream/
gregmote: http://www.flickr.com/photos/gregmote/106578005/sizes/l/in/photostream/
wwarby: http://www.flickr.com/photos/wwarby/5106763021/sizes/l/in/photostream/
vancouverfilmschool: http://www.flickr.com/photos/vancouverfilmschool/5143625176/sizes/o/in/photostream/

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