Manuel Heuer - Turn health & wellbeing fun and engaging with big data and m-health - e-health 6.6.14
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The document discusses turning health and well-being into engaging activities using big data and mobile health technologies. It notes that inactivity is a global health concern and lifestyle changes can improve outcomes. Building engaging digital health solutions requires measuring health with a single score, making it fun through gamification and social features, and ensuring solutions are personalized, contextual and interoperable. The presentation provides insights into building successful health promotion programs and engaging individuals to adopt healthier lifestyles.
Manuel Heuer - Turn health & wellbeing fun and engaging with big data and m-health - e-health 6.6.14
- 1. Turn Health and Well-being fun and engaging with Big Data and m-Health Journée e-Health / TechnoArk / Session: Focus sur le mobile Health Sierre, 06/June 2014 / Manuel Heuer, COO
- 2. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 2 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
- 3. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 3 Inactivity is a global concern & kills more than smoking Source: The Lancet, 2012 Sitting is the new smoking! • «All You Can Eat» culture is over! • People will need to maintain and improve own health as «private wealth». • Health optimism is the new mindset for the future!
- 4. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 4 Lifestyle behavior change has the largest potential to improve health outcome “Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation”. Source: 2013 Ernst & Young mHealth Report
- 5. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 5 Digital opportunity builds on large markets converging >2 billion
- 6. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 6 Government endorsement towards digital health hugely important to increase “sense of urgency” Source: In 2013, 37% of large employers (2500+ employees) reported using rewards and penalties to encourage improvements in employee health status in 2013. Source: Deloitte Center of Health Solutions, 2013
- 7. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 7 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
- 8. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 8 Who is healthier? Health is more than fitness... Person A Personal data: • Male • 50y • 90kg • 1.75m Activities: • Jogging (2x/week) • Swimming (1x/week) Person B Personal data: • Female • 26y • 57kg • 1.70m Activities: • Jogging (1x/week) • Walking (5x/week)
- 9. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 9 Genetics BMI Stress Cholesterol Activities Nutrition Blood values Sleep Steps Is it possible to measure health in one single number?
- 10. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 10 What you can measure, you can manage!
- 11. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 11 You can track A number from 1 to 1000 based on 80+ million people years of clinical data. Exercise Nutrition Steps Sleep Stress • Based on 3 pillars: - My Body - My Feelings - My Activities • You can track: My Activities My Body My Feelings What’s your Health Score?
- 12. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 12 Trends and benchmarks Demographic and geographic Person Company Regions / Countries Why is this interesting? • Anonymous data analytics in real-time via corporate reporting • Personal data can only be accessed by the individual
- 13. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 13 Make it fun and engaging (Gamification & Social)
- 14. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 14 Feedback Loop Personal goals Achievements Make it relevant for each individual user (Big Data Analytics and the REF Factor™) User profiling/clustering of lifestyles Feedback Loop • Relevance (It’s all about you) • Easy (One number = What’s your Health Score) • Fun (Gamification & Social)
- 15. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 15 Source: Endeavour Partners, 2014 Habit formation • Rewarding & positive Social motivation • Sense of belonging • Tone of voice • Goals • Comparison • Groups • Challenges Goal reinforcement • Status • Anytime, anywhere & any device • Reward system Millenials Gen X Boomer Make it relevant for each individual user (Big Data Analytics and the REF Factor™)
- 16. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 16 Ensure interoperability (remain device/app agnostic) • Step counters • Weighing scales • Heart rate bands • Fitness tracking devices • Blood pressure monitors • Glucose monitors
- 17. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 17 Result: Comprehensive health engagement platform 5 languages (English, German, French, Czech + Russian) Health Score Contextual Personalized Social Challenges Groups Goals Tracking Notifications Feedback loop Incentives Linked to careAnalytics and ReportsFeedback Loop Branded website Branded Apps
- 18. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 18 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
- 19. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 19 Source: PWC 2013, in USD When will the m-Health market shift gear from «nice to have» to «need to have»? ? ? ? 1y, 2y... Source: WT • All big organizations think about mHealth! • Market accelerators not in place everywhere
- 20. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 20 Surpassing the «So what?» effect by providing meaningful evidence-based health & well-being index How many use a consolidating health index? How many have a holistic view on health? In Europe: 1
- 21. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 21 Go-to-market: B2C or B2B(2C) B2C B2B 2C
- 22. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 22 B2C or B2B, usability is key for adoption! Website version 1.0.0 (Dec/11) Mobile 2.8 (Apr/14) Version 2.10.2 (Apr/14) Simplification & usability Version 2.3 Version 2.7 Version 2.4 Version 2.8 Version 2.5 Version 2.9 Version 2.6 Version 2.10
- 23. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 23 Finding the right mix for being successful in engaging individuals towards healthier lifestyles = holy grail! “Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation”. Source: 2013 Ernst & Young mHealth Report
- 24. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 24 About dacadoo Headquarters in Zurich, Switzerland, US subsidiary in San Francisco, USA. Contact dacadoo: • Manuel Heuer, COO • [email protected] • Mobile: +41 79 938 9481 Some references: Awards: