LINE LIVE is a video streaming and hosting service that allows users to watch streams from celebrities and companies or host their own streams. It uses HTTP Live Streaming (HLS) to deliver video content through media servers to viewers via a CDN. Streams can be viewed on LINE and chat functionality allows users to communicate and show appreciation through "Loves". The service has grown significantly since its launch in 2014 and now handles over 10,000 chat messages and millions of "Loves" per stream through scaled infrastructure including servers, storage systems and a Redis cluster to support low-latency interactions.