A Blog is for Life, Not Just for Christmas - Blogging for Creative Businesses

The document discusses the benefits of blogging for creative businesses. It notes that blogs allow for easy updating and searching of content, and enable reader interaction through comments. It also explains that blogs can help drive traffic to a site from search engines by providing fresh, relevant content on a regular basis. Blogs also benefit from links from other influential blogs, and allow bloggers to network and establish themselves as authorities in their industry. The document recommends that business blogs be focused, original, generous, useful, and entertaining in order to be successful.