The business world has become very dynamic, and it has necessitated the need for companies to operate within reliable communication structures that work in unison with customer data. In regards to text messaging, Salesforce integration with SMS has seen an emergence as one of the options of choice by business people wanting to conduct large-scale customer outreach within their CRM platform. Selecting the optimal SMS app to use with Salesforce or to generate the necessary SMS infrastructure is not about adding another tool to your palette, but rather a complex strategy that allows driving business development to new levels.