A funder’s perspective on how charities can effectively communicate impact | Communicating your charity's impact | Seminar | 28 September 2017
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The document discusses the challenges charities face in communicating their impact, particularly the fear of losing funding or contracts if they highlight failures. It emphasizes the importance of open communication with external stakeholders to improve perceptions and share learning, whereas internal reviews of grant-making reveal reluctance to criticize foundations. The report advocates for proactive engagement and suggests that communication teams play a crucial role in initiating these conversations.
A funder’s perspective on how charities can effectively communicate impact | Communicating your charity's impact | Seminar | 28 September 2017
- 1. Communicating Impact Communicating failure and the importance of being open Hanif Leylabi
- 3. The Fear Factor • Will we lose our contracts? • Will we lose our funding? • What will the trustees say? • Will we get bad press?
- 4. The Pressure on Comms • Can you bury this stat? • If we make it a percentage it sounds better! • Can we get away with not including this? • Can we drop this in discreetly?
- 8. Smarter Grants Initiative Report ‘Charities are unwilling to call out poor practices by foundations for fear of biting the hand that feeds and, without this feedback, foundations are often unclear what they might need to change.’
- 9. PHF Review of Grant-Making • A review of grant-making two years into our new strategy • Originally an internal document for staff and trustees only • We decided to publish externally
- 10. Ideas and Pioneers Fund
- 15. To Conclude 1. Talking comfortably with external stakeholders can improve organisational perception and share vital learning 2. We all have different audiences and different risk factors. Big journeys are made with little steps 3. Comms teams can be central to starting conversations
- 16. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 17. 28 September 2017 Seminar London #CCcharityimpact Communicating your charity’s impact Sponsored by