A New Mayor for Charlotte  (again) 
 
 
GenerationNation | www.GenerationNation.org  
1 
Charlotte’s new mayor, Dan Clodfelter, was sworn in on April 9, 2014. 
  
This  learning  opportunity  helps  students  learn  about  a  variety  of  topics,  and  aligns  with 
Common Core and social studies standards. 
 
Local government 
Role of Mayor of Charlotte 
Civic leadership 
Current events and public policy issues 
Economy, jobs, and connections between business and government 
Media literacy 
Reading and analyzing information 
Writing to communicate information, ideas, facts and opinions 
Communicating a position to set the tone, address issues, and be persuasive 
And more! 
 
 
Read and watch the Oath of Office Speech 
 
Visit http://generationnation.org/index.php/learn/entry/a‐new‐mayor‐for‐charlotte‐again 
For updated links to videos, news coverage, speech, and more. 
A New Mayor for Charlotte  (again) 
 
 
GenerationNation | www.GenerationNation.org  
2 
 Predict, watch, read and analyze  
 
First, think about the city and mayor, and predict which topics the speech will cover. Then read 
or watch the speech. 
 
Make notes and think about what you see –which topics are being covered? Any surprises? 
What did you learn? Use the scorecard to keep track, and discuss at home or in the classroom. 
 
Download activity: www.GenerationNation.org/documents/speech_analysis.pdf  
 
 
Write the headline 
 
After you watch and/or read the speech, think about the media coverage. Pay attention, and 
answer these questions. Write your answers or share in groups or with your class or with your 
family.  
If you were reporting on the Inauguration, what would your headline be?  
The next day, read actual headlines. Were you close? Were they right? Why or why not?  
Read headlines from different news sources. What do they say? How are they similar or 
different? Why?  
 
Download activity: www.GenerationNation.org/documents/Write_headline_mayor.pdf  
 
Write your own speech 
 
A mayor provides a vision and direction for the city.  Usually, the speech focuses on “big 
picture” goals rather than detailed specifics. It is also a good leadership tool that can help to 
communicate key messages as well as motivate and unify leaders and citizens. 
 
As a speechwriter, what do you think the Mayor should say in the speech? Write your own. 
Or partner with a speechwriting team in your class to create a new speech using quotes 
from addresses delivered by current or historic leaders, or come up with your own.  
 
Getting the message across 
 
Watch the speech (or interviews). Write your answers or share in groups and discuss with your 
class or family.  
What is the key message the Mayor is trying to deliver? 
A New Mayor for Charlotte  (again) 
 
 
GenerationNation | www.GenerationNation.org  
3 
How does he communicate the information?  
Does the he read from a piece of paper?  
Does he raise or lower his voice or move his hands to illustrate a specific point?  
Does he show emotions and expressions? How? Why? When?  
Does he look confident? Is he? 
How is he dressed? Does this matter?  
Is he persuasive? How?  
What do you think is the most effective thing the Mayor does to communicate the 
information? Least effective?  
If you were the Mayor’s advisor, what would you tell him to keep doing? Improve? 
 
Download activity:  www.GenerationNation.org/documents/GETTING_MSG_ACROSS_mayor.pdf  
 
A Presidential Comparison 
 
In every level of government, leaders make speeches. Watch or reach an inaugural speech from 
the current or a historic president. Compare it with the Mayor’s speech. What is the same? 
What is different? Why?  
 
Watch Swearing‐In videos www.inaugural.senate.gov/swearing‐in/videos  
Read text  http://www.inaugural.senate.gov/swearing‐in/addresses  
 
 
Wish for America/My Community 
 
The Oath of Office speech gives the Mayor the opportunity to share his vision for Charlotte and 
outline how he will be a leader and problem‐solver over the next 2 years. Do you have an idea 
for solving a civic problem? How would you make your school, neighborhood, or community a 
better place? Make it happen! 
 
Download activity: http://www.generationnation.org/documents/MyWish_andIdeas.pdf  
 
 
 
A New Mayor for Charlotte    
 
 
Predict, watch, read and analyze  
 
First, think about the city and mayor, and predict which topics the speech will cover. Then read 
or watch the speech. 
 
Make notes and think about what you see –which topics are being covered? Any surprises? 
What did you learn? Use the scorecard to keep track, and discuss at home or in the classroom. 
 
Download activity: www.GenerationNation.org/documents/speech_analysis.pdf  
 
 
Write the headline 
 
After you watch and/or read the speech, think about the media coverage. Pay attention, and 
answer these questions. Write your answers or share in groups or with your class or with your 
family.  
If you were reporting on the Inauguration, what would your headline be?  
The next day, read actual headlines. Were you close? Were they right? Why or why not?  
Read headlines from different news sources. What do they say? How are they similar or 
different? Why?  
 
Download activity: www.GenerationNation.org/documents/Write_headline_mayor.pdf  
 
Write your own speech 
 
A mayor provides a vision and direction for the city.  Usually, the speech focuses on “big 
picture” goals rather than detailed specifics. It is also a good leadership tool that can help to 
communicate key messages as well as motivate and unify leaders and citizens. 
 
As a speechwriter, what do you think the Mayor should say in the speech? Write your own. 
Or partner with a speechwriting team in your class to create a new speech using quotes 
from addresses delivered by current or historic leaders, or come up with your own.  
 
Getting the message across 
 
Watch the speech (or interviews). Write your answers or share in groups and discuss with your 
class or family.  
What is the key message the Mayor is trying to deliver? 
GenerationNation | www.GenerationNation.org  
10 
A New Mayor for Charlotte    
 
 
How does he communicate the information?  
Does the he read from a piece of paper?  
Does he raise or lower his voice or move his hands to illustrate a specific point?  
Does he show emotions and expressions? How? Why? When?  
Does he look confident? Is he? 
How is he dressed? Does this matter?  
Is he persuasive? How?  
What do you think is the most effective thing the Mayor does to communicate the 
information? Least effective?  
If you were the Mayor’s advisor, what would you tell him to keep doing? Improve? 
 
Download activity:  www.GenerationNation.org/documents/GETTING_MSG_ACROSS_mayor.pdf  
 
A Presidential Comparison 
 
In every level of government, leaders make speeches. Watch or reach an inaugural speech from 
the current or a historic president. Compare it with the Mayor’s speech. What is the same? 
What is different? Why?  
 
Watch Swearing‐In videos www.inaugural.senate.gov/swearing‐in/videos  
Read text  http://www.inaugural.senate.gov/swearing‐in/addresses  
 
 
Wish for America/My Community 
 
The Oath of Office speech gives the Mayor the opportunity to share his vision for Charlotte and 
outline how he will be a leader and problem‐solver over the next 2 years. Do you have an idea 
for solving a civic problem? How would you make your school, neighborhood, or community a 
better place? Make it happen! 
 
Download activity: http://www.generationnation.org/documents/MyWish_andIdeas.pdf  
 
 
 
GenerationNation | www.GenerationNation.org  
11 
 
MAYOR’S SPEECH – PREDICT AND ANALYZE 
Before you watch or reach the speech, make predictions about what you think will be covered. 
Then, watch and analyze the actual peech.   
  PREDICTION  ANALYSIS 
Theme for this 
Mayor 
 
   
Vision for Charlotte 
 
 
 
   
Big ideas/goals 
 
 
 
   
Mayor’s 
strengths/challenges 
 
 
   
City’s 
strengths/challenges 
 
 
   
Who is recognized, 
thanked, etc. 
 
 
 
   
Quotes from famous 
leaders (who, what) 
 
 
 
   
Current events 
addressed 
 
 
 
 
 
 
 
 
   
GenerationNation | www.GenerationNation.org
 
MAYOR’S SPEECH – PREDICT AND ANALYZE 
Before you watch or reach the speech, make predictions about what you think will be covered. 
Then, watch and analyze the actual peech.   
  PREDICTION  ANALYSIS 
Main topics covered 
 
Do you agree that the 
topics are important? 
Why/ why not? 
 
 
 
   
Is speech effective? 
Why or why not? 
 
 
 
 
   
What did you learn? 
What surprised you? 
What did you hope 
to see that you 
didn’t? 
 
 
 
 
 
 
   
What will you 
remember about 
this speech? 
 
 
 
Other comments, 
notes and questions  
 
 
 
 
 
 
   
GenerationNation | www.GenerationNation.org
 
WRITE THE HEADLINE 
 
Read the mayor’s speech, or watch the video. Pay attention, and answer these questions. Write your answers to 
share in groups or with your class or with your family.  
If you were reporting on what the mayor said, what would your headline be?  
The next day, read actual headlines. Were you close? Were they right? Why or why not?  
Read headlines from different news sources. What do they say? How are they similar or different? Why?  
 
SPEECH, ISSUE OR ACTIVITY AND DATE: ______________________________________ 
MEDIA SOURCE HEADLINE
My Name: 
 
My headline: 
Charlotte Observer http://www.charlotteobserver.com
 
 
News 14 http://charlotte.news14.com/  
 
 
WBTV http://www.wbtv.com  
 
 
WCNC http://www.wcnc.com  
 
 
WSOC http://www.wsoctv.com/  
 
 
WFAE http://wfae.org/  
 
 
WBT http://www.wbt.com/  
 
 
(OTHER NEWS SOURCES) 
 
 
 
GenerationNation | www.GenerationNation.org | Home of K-12 civic education, Kids Voting, Youth Civics and Youth Voice
 
GETTING THE MESSAGE ACROSS 
 
 
Watch the speech. Write your answers or share in groups, with your class or at home.  
What is the key message the leader is trying to deliver? 
How does the speaker communicate the information? Does the leader read from a piece of paper?  
Does the leader’s voice change (raised or lowered) or hands moved to illustrate a specific point?  
Does the speaker show emotions and expressions? How? Why? When?  
Does the leader look confident? How?  
How is the leader dressed? Does this matter?  
Do people pay attention? How?  
Is the leader persuasive? How?  
What is the most effective thing the leader does to communicate the information? Least effective?  
If you were helping the leader to strengthen the speech, what would your suggestions be?  
 
 
Make copies for each leader, interview, or speech, and compare notes. Do the leaders change their delivery in 
different speeches or interviews? 
GenerationNation | www.GenerationNation.org | Home of K-12 civic education, Kids Voting, Youth Civics and Youth Voice
 
GETTING THE MESSAGE ACROSS 
 
 
Date: Speech or interview:
Leader 
 
     
Key message 
 
 
Communication skills 
 
Confidence 
 
Appearance 
 
Do people pay attention 
 
Is the person persuasive? 
 
Most effective 
 
Least effective 
  
     
  
GenerationNation | www.GenerationNation.org | Home of K-12 civic education, Kids Voting, Youth Civics and Youth Voice

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A New Mayor for Charlotte...Again