1) Enterprises struggle to manage big data with existing technologies due to more systems, complexity, and data to handle.
2) HPE proposes a new "Sparkitecture" called the HPE Elastic Platform for Analytics to address these issues. It uses a data-centric foundation to consolidate all data and applications on a single, elastic platform for analytics workloads.
3) The platform offers workload-optimized systems that provide better performance, scalability, and economics than traditional Hadoop architectures.