The paper presents a novel color image steganography technique that utilizes the Burrows-Wheeler Transform (BWT) and dynamic bit embedding to enhance data security against potential piracy during digital transmission. The proposed method involves segmenting the cover image into blocks and embedding secret data using a combination of exclusive-or operations with a virtual bit derived from the cover pixels' most significant bits. Results indicate improved embedding capacity and reduced degradation of the output image compared to existing methods, making it a robust solution for covert communication.