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T8	
  
Test	
  Techniques	
  
5/5/16	
  11:15	
  
A	
  Tester's	
  Experience	
  with	
  User	
  
Experience	
  Mapping	
  
Presented	
  by:	
  
Marjana	
  	
  Shammi	
  
IceMobile	
  	
  
Brought	
  to	
  you	
  by:	
  	
  
350	
  Corporate	
  Way,	
  Suite	
  400,	
  Orange	
  Park,	
  FL	
  32073	
  	
  
888-­‐-­‐-­‐268-­‐-­‐-­‐8770	
  ·∙·∙	
  904-­‐-­‐-­‐278-­‐-­‐-­‐0524	
  -­‐	
  info@techwell.com	
  -­‐	
  http://www.stareast.techwell.com/	
  
Marjana	
  	
  Shammi	
  
IceMobile	
  
Marjana	
  Shammi	
  is	
  a	
  test	
  lead	
  at	
  IceMobile	
  where	
  she	
  leads	
  a	
  team	
  responsible	
  
for	
  the	
  test	
  process	
  in	
  products	
  related	
  to	
  mobile	
  applications	
  for	
  ABN	
  AMRO,	
  
Jumbo,	
  food	
  retailers,	
  international	
  cash	
  management,	
  global	
  client	
  data,	
  
financial	
  eCommerce,	
  and	
  CRM.	
  With	
  a	
  career	
  in	
  testing	
  and	
  development and	
  a	
  
technical	
  and	
  management	
  education Marjana	
  involves	
  herself	
  in	
  technology	
  and	
  
working	
  with	
  people,	
  which	
  she	
  says	
  helps	
  her	
  learn	
  more.	
  She	
  was	
  labeled	
  
notorious	
  for	
  her	
  favorite	
  question Why?	
  Marjana	
  likes	
  a	
  good	
  in	
  person	
  
conversation	
  but	
  she	
  can	
  be	
  found	
  on	
  Twitter	
  @mshammi.	
  
A Tester’s Experience with User Experience Mapping
Wha.+ exa.c.tly
a.re we t,ytl9
to cJo?
Tunnel Vision
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping
“The only way to change someone's mind
is to connect with them from the heart.”
― Rasheed Ogunlaru
Acceptability
capable or worthy of
being accepted.
pleasing to the
receiver; satisfactory
meeting only
minimum
requirements
capable of being
endured; bearable
Acceptability
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping
Experience mapping is a strategic process of capturing and
communicating complex customer interactions.
The activity of mapping builds knowledge and consensus across
your organization, and the map helps build seamless customer
experiences.
source: Adaptivepath
Stages
source: Adaptivepath
Outcomes
pinpoints what
draws customers to
your services or
products
demonstrates how
your experiences
surpass or lag your
competitors’
uncovers new
opportunities to give
customers what they
really want from your
company
Examples
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping
Feelings
Comfort
Risks
Paths
Study of behaviour
From varying
observations and insights,
design new tests around
unexpected discoveries.
Oracle
Personal Instinct:
what seems right to
me as a tester?
Experience Driven:
what has been
successful in the past?
Learned Usability:
what has become a
norm within the
user base?
Perceived Usability:
what do I think the
user will do in this
scenario?
Prioritise or focus Exploratory Testing
Enhance Test
Coverage
Feelings
Comfort
Risks
Paths
Emotional Heuristics
Happy: Positive,
predictable tests
Scary: risks
Angry: error states, react
badly
Stressful: breakpoints,
scalability
Embarrassing:
hampering reputation
Indecisive: confusing
users on functional
behaviour
Forgetful: caching,
tokens, memory. Bring
convenience
Wicked: authentication,
permissions,data
confidentiality
Bleak: incompleteness,
empty
Greedy: trying out
many things
A Tester’s Experience with User Experience Mapping
A Tester’s Experience with User Experience Mapping

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A Tester’s Experience with User Experience Mapping

  • 1. T8   Test  Techniques   5/5/16  11:15   A  Tester's  Experience  with  User   Experience  Mapping   Presented  by:   Marjana    Shammi   IceMobile     Brought  to  you  by:     350  Corporate  Way,  Suite  400,  Orange  Park,  FL  32073     888-­‐-­‐-­‐268-­‐-­‐-­‐8770  ·∙·∙  904-­‐-­‐-­‐278-­‐-­‐-­‐0524  -­‐  [email protected]  -­‐  http://www.stareast.techwell.com/  
  • 2. Marjana    Shammi   IceMobile   Marjana  Shammi  is  a  test  lead  at  IceMobile  where  she  leads  a  team  responsible   for  the  test  process  in  products  related  to  mobile  applications  for  ABN  AMRO,   Jumbo,  food  retailers,  international  cash  management,  global  client  data,   financial  eCommerce,  and  CRM.  With  a  career  in  testing  and  development and  a   technical  and  management  education Marjana  involves  herself  in  technology  and   working  with  people,  which  she  says  helps  her  learn  more.  She  was  labeled   notorious  for  her  favorite  question Why?  Marjana  likes  a  good  in  person   conversation  but  she  can  be  found  on  Twitter  @mshammi.  
  • 4. Wha.+ exa.c.tly a.re we t,ytl9 to cJo?
  • 9. “The only way to change someone's mind is to connect with them from the heart.” ― Rasheed Ogunlaru
  • 10. Acceptability capable or worthy of being accepted. pleasing to the receiver; satisfactory meeting only minimum requirements capable of being endured; bearable
  • 14. Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your organization, and the map helps build seamless customer experiences. source: Adaptivepath
  • 16. Outcomes pinpoints what draws customers to your services or products demonstrates how your experiences surpass or lag your competitors’ uncovers new opportunities to give customers what they really want from your company
  • 24. Feelings Comfort Risks Paths Study of behaviour From varying observations and insights, design new tests around unexpected discoveries.
  • 25. Oracle Personal Instinct: what seems right to me as a tester? Experience Driven: what has been successful in the past? Learned Usability: what has become a norm within the user base? Perceived Usability: what do I think the user will do in this scenario?
  • 26. Prioritise or focus Exploratory Testing Enhance Test Coverage
  • 27. Feelings Comfort Risks Paths Emotional Heuristics Happy: Positive, predictable tests Scary: risks Angry: error states, react badly Stressful: breakpoints, scalability Embarrassing: hampering reputation Indecisive: confusing users on functional behaviour Forgetful: caching, tokens, memory. Bring convenience Wicked: authentication, permissions,data confidentiality Bleak: incompleteness, empty Greedy: trying out many things