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Accelerated
Mobile pages
Accelerated Mobile Pages (AMP)
 Definition: Accelerated Mobile Pages (AMP) is an open-source framework
designed to make web pages load faster on mobile devices.
 Developed by Google in collaboration with other tech companies.
 Improves user experience by enhancing page speed and performance.
Mobilegeddon algorithm update
 The Mobilegeddon update was a major algorithm update
released by Google on April 21, 2015, designed to rank
mobile-friendly websites in mobile search results. The
goal was to improve user experience for mobile users by
favoring websites that were responsive, had readable text
without zooming, and were easily navigable on smaller
screens.
Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile
Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile
Canonical tag
 A canonical tag (rel=“canonical”) is an HTML element that
tells search engines which version of a webpage is the
preferred or original version. It helps prevent duplicate
content issues by stabilizing ranking signals for similar or
duplicate pages.
Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile
AMP Components
 AMP HTML: Subset of HTML with restrictions for optimized performance.
 AMP JS: Ensures fast rendering and blocks third-party slow scripts.
 AMP Cache: Google and other providers cache AMP pages for quick access.
Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile
Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile
Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile
Boilerplate tag
The AMP boilerplate is the basic structure required for an
AMP (Accelerated Mobile Page) to be valid and functional. It
includes essential elements like the AMP script, meta tags,
and CSS optimizations for fast loading.
Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile
Challenges & Limitations
 Limited customization options.
 Restricted use of third-party JavaScript.
 Requires maintaining a separate AMP version.
 Initial setup may require development effort.
Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile
Conclusion
 AMP is a powerful tool for faster mobile experiences.
 While it has limitations, it is beneficial for businesses targeting mobile users.
 Consider your website needs before adopting AMP
.
Thank You
Presented by Adhil
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Accelerated Mobile Pages (AMP): Boosting Speed & Performance on Mobile

  • 2. Accelerated Mobile Pages (AMP)  Definition: Accelerated Mobile Pages (AMP) is an open-source framework designed to make web pages load faster on mobile devices.  Developed by Google in collaboration with other tech companies.  Improves user experience by enhancing page speed and performance.
  • 3. Mobilegeddon algorithm update  The Mobilegeddon update was a major algorithm update released by Google on April 21, 2015, designed to rank mobile-friendly websites in mobile search results. The goal was to improve user experience for mobile users by favoring websites that were responsive, had readable text without zooming, and were easily navigable on smaller screens.
  • 6. Canonical tag  A canonical tag (rel=“canonical”) is an HTML element that tells search engines which version of a webpage is the preferred or original version. It helps prevent duplicate content issues by stabilizing ranking signals for similar or duplicate pages.
  • 8. AMP Components  AMP HTML: Subset of HTML with restrictions for optimized performance.  AMP JS: Ensures fast rendering and blocks third-party slow scripts.  AMP Cache: Google and other providers cache AMP pages for quick access.
  • 12. Boilerplate tag The AMP boilerplate is the basic structure required for an AMP (Accelerated Mobile Page) to be valid and functional. It includes essential elements like the AMP script, meta tags, and CSS optimizations for fast loading.
  • 14. Challenges & Limitations  Limited customization options.  Restricted use of third-party JavaScript.  Requires maintaining a separate AMP version.  Initial setup may require development effort.
  • 16. Conclusion  AMP is a powerful tool for faster mobile experiences.  While it has limitations, it is beneficial for businesses targeting mobile users.  Consider your website needs before adopting AMP .