Accelerating Enterprise Small Cell Deployments
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The document discusses the acceleration of enterprise small cell deployments by Cisco, highlighting changes in architecture, deployment strategies, and the evolving value chain that extends beyond simple coverage to enhance customer engagement and service. It emphasizes the benefits of virtualized networks and cloud-based intelligence in optimizing operations and reducing costs. Additionally, it outlines Cisco's unique value proposition and channel enablement strategies to leverage its extensive installed base for market growth.
![Cisco Public 21© 2015 Cisco and/or its affiliates. All rights reserved.
Channel Enablement
Path to Accelerated Consumption
1 Installed Base Intel’
• 100k named business
accounts
• 3.1m businesses serviced
through Partner Ecosystem
- 9k US Partners
• 3.75m installed base of WiFi
AP’s – 460k w/ Clip-On
capability
2 Targeted Filtering
By Account / sub-branch /
location – Zip:
• Equipment deployed - e.g: # /
type of Wifi AP
• Date of deployment – by Qtr
• Partner Name (if applicable)
• Managed Services Clients
Y/N
• Industry Sector
3 Priority Clustering
• Network data – capacity /
coverage
• Registered issues
• Cisco/Partner Leads
4 Qualify
• Cisco expert resources
• Partner ecosystem
resources
• Tools –site test
• Location specialized data –
potential Cisco investment
VALIDATION
Partner
Intel’
Cisco
Acc’s
Network
Data
5 Get the job done!
• Tooling & Training – Cisco
investment
• Project Management – incl.
Partner coordination
• Design & install sign off to
[Operator X] KPI’s
CHANGING
COMMERICIAL
MODELS](https://image.slidesharecdn.com/acceleratingenterprisesmallcelldeployments-150330151837-conversion-gate01/85/Accelerating-Enterprise-Small-Cell-Deployments-21-320.jpg)
Accelerating Enterprise Small Cell Deployments
- 1. Mark Grayson SCF Release Steering Group Cisco Distinguished Engineer March 2015 Accelerating Enterprise Small Cell Deployments
- 2. Cisco Public 2© 2015 Cisco and/or its affiliates. All rights reserved. Radio Transport Packet Core Network intelligence Accelerated Enterprise Small Cell Deployments: Change is The New Normal Licensed Un-Licensed IP RAN Carrier Ethernet Unified MPLS MME/SGW/PGW SGSN/GGSN ePDG/HNBGW SON AnalyticsPolicy ANDSF Orchestration Data Center UCS Compute Nexus switching Orchestration
- 3. Cisco Public 3© 2015 Cisco and/or its affiliates. All rights reserved. Radio Transport Packet Core Network intelligence Accelerated Enterprise Small Cell Deployments: Change is The New Normal Licensed Un-Licensed IP RAN Carrier Ethernet Unified MPLS MME/SGW/PGW SGSN/GGSN ePDG/HNBGW SON AnalyticsPolicy ANDSF Orchestration Data Center UCS Compute Nexus switching Orchestration
- 4. Cisco Public 4© 2015 Cisco and/or its affiliates. All rights reserved. Radio Transport Packet Core Network intelligence Accelerated Enterprise Small Cell Deployments: Change is The New Normal Licensed Un-Licensed IP RAN Carrier Ethernet Unified MPLS MME/SGW/PGW SGSN/GGSN ePDG/HNBGW SON AnalyticsPolicy ANDSF Orchestration Data Center UCS Compute Nexus switching Orchestration
- 5. Cisco Public 5© 2015 Cisco and/or its affiliates. All rights reserved. Radio Transport Packet Core Network intelligence Accelerated Enterprise Small Cell Deployments: Change is The New Normal Licensed Un-Licensed IP RAN Carrier Ethernet Unified MPLS MME/SGW/PGW SGSN/GGSN ePDG/HNBGW SON AnalyticsPolicy ANDSF Orchestration Data Center UCS Compute Nexus switching Orchestration
- 6. Cisco Public 6© 2015 Cisco and/or its affiliates. All rights reserved. Radio Transport Packet Core Network intelligence Accelerated Enterprise Small Cell Deployments: Change is The New Normal Licensed Un-Licensed IP RAN Carrier Ethernet Unified MPLS MME/SGW/PGW SGSN/GGSN ePDG/HNBGW SON AnalyticsPolicy ANDSF Orchestration Data Center UCS Compute Nexus switching Orchestration
- 7. Cisco Public 7© 2015 Cisco and/or its affiliates. All rights reserved. Blurring the Segment Boundaries LARGE ENTERPRISE PUBLIC SPACE OUTDOOR/METRO MEDIUM ENTERPRISESMB/HOTSPOT SMALL ENTERPRISERESIDENTIAL End-to-End Enterprise Engagement CXO/ VIP Remote Branch Regional Office Campus HQ Remote Workers • From <150 to >50,000 sq.m • From 4 to 64 users per AP • From single unit deployments to 40 unit in-building systems • Supporting autonomous, P2P grid and virtualized controller based systems CHANGING ARCHITECTURE
- 8. Cisco Public 8© 2015 Cisco and/or its affiliates. All rights reserved. End-to-End System Evolution Virtualized Controller Virtualized Packet Core Physical Network Function Macro Cell Network Core Network (Optional) Security Gateway Macro Cells Small Cell Network Core Network Small Cell Gateway/C onc. Enterprise Small Cells CHANGING ARCHITECTURE
- 9. Cisco Public 9© 2015 Cisco and/or its affiliates. All rights reserved. LARGE ENTERPRISE PUBLIC SPACE OUTDOOR/METRO MEDIUM ENTERPRISESMB/HOTSPOT SMALL ENTERPRISERESIDENTIAL PNF Addressing E2E System Evolution Core Network Small Cell Gateway IP/E Backhaul CHANGING ARCHITECTURE Core Network Small Cell Controller IP/E Fronthaul
- 10. Cisco Public 10© 2015 Cisco and/or its affiliates. All rights reserved. Virtualized and Traditional Approaches Lowing barriers for Accelerated Adoption Solution Release Release Architecture Customer Strategy Customer Operational Model Segments Typical Customer Deployment Radio Technolog y Traditional • Multi Region/National Strategic Initiative • Expect Large Scale Year 1 • Large – XL Centralized Network & Ops • National Focus • Residential • Small/Medium Enterprise • Large Enterprise Yr 1 >10K APs 3G or 4G 3G and 4G Mix With Wi-Fi vHetNet • Immediate business problem focus • Ready to start TODAY • CapEx Constrained • Small to Large Central or Decentralized • Separate Operating Regions • VIP Residential • Small/Med Enterprise • Large Enterprise Yr 1 – 10K APs 3G or 4G 3G and 4G Mix With Wi-Fi CHANGING DEPLOYMENT
- 11. Cisco Public 11© 2015 Cisco and/or its affiliates. All rights reserved. Deploy and ActivatePhysical LayoutSoftware Functions and Blade Mapping Solution ID MGMT CORE CORE EMPTY EMPTY EMPTY EMPTY EMPTY • Select • POD • Scalability • Click to Deploy • Identify Customer • Small Cell Install • Provision, Activate, Verify Accelerated Enterprise Deployment Fully Virtualized HetNet Remote Small Cell Monitoring and Troubleshooting System Wide Monitoring and KPIs CHANGING DEPLOYMENT Blade Configuration • vMgmt SW Blade - 1 • vCore SW Blade – 2
- 12. Cisco Public 12© 2015 Cisco and/or its affiliates. All rights reserved. vHetNet Delivering Powerful Financial Benefits vHetNet provides significant OpEx Benefits to MNO’s while Enabling them to start FAST and Pay as they Grow Key OpEx Saving • Optimized Initial Solution Insertion with Ease of Installation GUI • Expedited Time to Market • Simplified Operational Management • Efficient Network Expansion approach • Ongoing Software Management Efficiency CHANGING DEPLOYMENT
- 13. Cisco Public 13© 2015 Cisco and/or its affiliates. All rights reserved. Small Cell Value Chain Moving beyond simple coverage/capacity • Engage shoppers • Drive visits • Increase AOV • Enhance customer service & loyalty • Service residents & guests • Sell capacity • Drive incremental services sales • Event navigation • Service the traveller • Increase in- airport spend • Promote airport retailers • Reduce patient stress • Promote health • Build brand loyalty • Build fan excitement • Increase in- venue spend • Sell more tickets • Guided tours Retail and Malls Higher Ed and Stadiums Healthcare Travel and Airports Hospitality and Convention • Enhance education • Promote visits • Increase loyalty • Increase donations Museums and Attractions CHANGING VALUE CHAINS
- 14. Introducing Cisco Mobility IQ Unlocking the Power of Visual Network Knowledge Network Operations Experience Network IQ Marketing Experience User IQ Managed Services Experience Business IQ Mobility IQ on Cisco Cloud Services Aironet/Meraki Connect Analytics MSE/WLC/PI vHetNet SON/ASR5000 Series SP Wi-Fi 3G, LTE On Premises ISV 3rd Party Apps Data Sources EMSP Connectors CHANGING VALUE CHAINS
- 15. Intelligence in Motion Transforms Profitable Business Outcomes Network Health Location Repeat Visit Social Sentiment Footfall Dwell time Social Trends App Web Activity Device Intelligence in Motion
- 16. Intelligence in Motion Transforms Profitable Business Outcomes LocationWhat’s the health of my network? How do I improve customer experience? Where do I take the business? Operational Excellence Retention Customer Satisfaction Value Expansion
- 17. Cisco Public 17© 2015 Cisco and/or its affiliates. All rights reserved. Hosted framework to provide insights from the network infrastructure Single interface to Monitor & Monetize Agnostic to any access technology Seamless integration with existing Network Elements Collect and Correlate across many telemetry sources Leverage Cisco Cloud Services for scale API framework for partner eco-system Role based access delivering visibility to SP’s enterprise customers Cisco Intelligence – As a Service Network Elements & 3rd Parties Mobility IQ: Visual Network Knowledge For our customers AND our customers’customers CHANGING VALUE CHAINS
- 18. Cisco Public 18© 2015 Cisco and/or its affiliates. All rights reserved. Differentiating with Cloud Based Intelligence Network Intelligence Real Time Visibility, Network KPI 24/7 support API integration User Intelligence Network Intelligence + Location and User Analytics Traffic flow visualization Business Intelligence User Intelligence + Enterprise Dashboard, Notifications and Rules Engine CHANGING VALUE CHAINS
- 19. Cisco Public 19© 2015 Cisco and/or its affiliates. All rights reserved. A common cloud framework for delivering network, user and business intelligence Delivering common look and feel for Service Providers delivering managed Wi-Fi and Small Cell offerings Unified Approach for Carrier Wi-Fi and Licensed Small Cell Deployments CHANGING VALUE CHAINS
- 20. Cisco Public 20© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Advantage: Solution & Presence Unique capability plus market leading installed base CISCO Unique Value Proposition Addresses Network Coverage Challenges Targets emerging in-building voice/data opportunity 3G/4G radio and Wi-Fi integration Cisco’s business markets presence Demand generation via Cisco Channels & Partners Leverage next generation 802.11ac Wi- Fi refresh • Wi-Fi Market Share – Enterprise Business Sectors 59% • Cisco Wi-Fi access points sold in USA 2010-14 3.75m+ • Cisco 36/3700 access points sold in USA 2012-14 460k+ • Cisco partners accessible through US managed partner ecosystem 9k+ • Cisco Commercial, Public Sector & Enterprise Customers in USA 100k+ + CHANGING COMMERCIAL MODELS
- 21. Cisco Public 21© 2015 Cisco and/or its affiliates. All rights reserved. Channel Enablement Path to Accelerated Consumption 1 Installed Base Intel’ • 100k named business accounts • 3.1m businesses serviced through Partner Ecosystem - 9k US Partners • 3.75m installed base of WiFi AP’s – 460k w/ Clip-On capability 2 Targeted Filtering By Account / sub-branch / location – Zip: • Equipment deployed - e.g: # / type of Wifi AP • Date of deployment – by Qtr • Partner Name (if applicable) • Managed Services Clients Y/N • Industry Sector 3 Priority Clustering • Network data – capacity / coverage • Registered issues • Cisco/Partner Leads 4 Qualify • Cisco expert resources • Partner ecosystem resources • Tools –site test • Location specialized data – potential Cisco investment VALIDATION Partner Intel’ Cisco Acc’s Network Data 5 Get the job done! • Tooling & Training – Cisco investment • Project Management – incl. Partner coordination • Design & install sign off to [Operator X] KPI’s CHANGING COMMERICIAL MODELS
- 22. Cisco Public 22© 2015 Cisco and/or its affiliates. All rights reserved. Deployment requirements blurring boundaries between residential through to large enterprise Evolving architecture recognizing role of virtualized controller across all segments Lowering barriers to deployment with virtualized HetNet Core networks – solving immediate business focus with OpEx savings Evolving value chains with cloud based dashboard scaling to deliver small cell based business intelligence Channel enablement to leverage installed infrastructure via managed partner ecosystem Accelerating Enterprise Small Cells: Its more than just technology!
- 23. 23© 2015 Cisco and/or its affiliates. All rights reserved. Thank You