Acclimate to the Voice of Customers
- 1. ACCLIMATE TO THE VOICE OF CUSTOMERS Helen Yu Chief Customer Officer Showpad
- 2. Acclimate: to adapt to a new temperature, altitude, climate, environment or situation
- 3. Scaling this beast to base camp (17,500 ft.) offers 4 lessons for scaling business
- 4. 1. PREPARE Line up partners and support team. Train. Pack parka and purpose; bring your “why.” Mine: to keep a sacred promise to grandma.
- 5. 2. ADAPT Our camera breaks. The winds pick up. Temperatures plummet. A river rises. A warning sign says STOP. We PRESS ON.
- 6. 3. ACCLIMATE Going backward to move forward! BC to Camp 1, and back to BC BC to Camp 2, and back to BC BC to Camp 3, and back to BC … and so on up the mountain
- 7. 4. CELEBRATE …with IV fluids! (Champagne comes later.)
- 8. 77% of brands could go away and no one would care. (Havas Group) Transform into a customer-centric organization
- 10. v 2. ADAPT Create Active Customer Listening Path
- 11. 3. ACCLIMATE Build the Customer Room
- 12. 4. CELEBRATE Acclimating to the voice of customers is a growth driver and differentiator. Unforgettable CX invites customers back again and again, like the majesty of Mount Everest.
- 13. "The highest peak: a customer for life and a lifetime of commitment to that customer." #CX #Showpad Twitter: @YuHelenYu