![Create feed as a first step, with data you want to include
in the ad such as Price and Date
customizer_feed = {
:name => ViolinFeed,
:attributes => [
{:type => 'STRING', :name => Model},
{:type => 'STRING', :name => Level},
{:type => 'STRING', :name => 'Price'},
{:type => 'DATE_TIME', :name => 'EndDate'}
]
}
ad_customizer_feed_srv = adwords.service(:AdCustomizerFeedService, API_VERSION)
response = ad_customizer_feed_srv .mutate([
{:operator => 'ADD', :operand => customizer_feed}
])
Note: You can still use Feed services to create a feed for AdCustomizer. But don’t miss to add
CustomerFeed, in that case.
1. Set up Feed](https://image.slidesharecdn.com/adcustomizerswithoutcontext-aware-150415135751-conversion-gate02/85/Ad-Customizers-13-320.jpg)
![2. Populate Feed Item
Add details of ads into Feed as FeedItem.
feed_item = {
:feed_id => feed_id,
:attribute_values => [
{
:feed_attribute_id => model_id,
:string_value => 'Pro Student 100'
},
{
:feed_attribute_id => level_id,
:string_value => 'beginning'
},
{
:feed_attribute_id => price_id,
:string_value => '$448'
},
{
:feed_attribute_id => end_date_id,
:string_value => '20141220 000000'
}
],](https://image.slidesharecdn.com/adcustomizerswithoutcontext-aware-150415135751-conversion-gate02/85/Ad-Customizers-14-320.jpg)
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Ad Customizers
- 2. Agenda ● What are Ad Customizers? ● Why Ad Customizers? ● How to use Ad Customizers? ● Limitations / Notes
- 4. Ad Customizers are placeholders in your ads which can be instantiated in real time. Ad Customizers adapt your ads to the real-time context of your potential customers such as: What they're searching for When they're looking at your ad What are Ad Customizers?
- 5. How they differ from Ad Params Ad Params: Insert up to 2 keyword-level numeric values per creative. Ad Customizers is much more powerful ● Flexible: Insert text, not just numbers ● Multi-level: Specify values by Campaign, Ad group, and keyword ● Special rendering: Countdown function enables you to show # days / hours left until an event ● Detailed reporting: Get stats per instantiation value Note: Ad Params will be deprecated and replaced by Ad Customizers
- 6. Why use Ad Customizers Use Ad Customizers to Show dynamic info in ads, e.g., prices, inventory Manage ads more efficiently Tailor ads to the user Add urgency to your ads
- 7. Show dynamic info in ads Your online site sells violins. You want your ads to show the most up-to-date price & inventory for each model. ● You don’t want to have to recreate the ad every time the info changes ● Ad params helps with this, however: ○ It’s a pain to have to update the same value for all keywords in an Ad group Use Ad group- (or even Campaign-) level Ad Customizers instead
- 8. You sell different models of violins and you want your ad to highlight the features for each model If each Ad group promotes a different model... ● Creating a different ad for each Ad group make your account more complex ● With Ad group-level Ad Customizers ○ Add the same template to each Ad group ○ In real time, instantiate the template with the model name and features. Manage ads more efficiently
- 9. You want to show special offer by season such as “Spring Sale”, “Summer Sale” and “Winter Sale” Instead of re-writing your Ads, you can change values with Ad Customizers without resetting stats. Tailor ads to the user
- 10. Your violins are on sale but only for 2 more days. Encourage the user to act now by telling them that time is running out. Use countdown() function and pass it a timestamp to count down to. Ad will say “Sale ends in 2 days” or “Sale ends in 5 hours”, depending on what time it is. Add urgency to your ads
- 11. How to use Ad Customizers
- 12. Setup steps for Ad Customizers Set up Feed Set up Ads Populate FeedItem 1. Create Feed with AdCustomizerF eedService 1. Create Feed item 2. Insert details of ads as FeedItem
- 13. Create feed as a first step, with data you want to include in the ad such as Price and Date customizer_feed = { :name => ViolinFeed, :attributes => [ {:type => 'STRING', :name => Model}, {:type => 'STRING', :name => Level}, {:type => 'STRING', :name => 'Price'}, {:type => 'DATE_TIME', :name => 'EndDate'} ] } ad_customizer_feed_srv = adwords.service(:AdCustomizerFeedService, API_VERSION) response = ad_customizer_feed_srv .mutate([ {:operator => 'ADD', :operand => customizer_feed} ]) Note: You can still use Feed services to create a feed for AdCustomizer. But don’t miss to add CustomerFeed, in that case. 1. Set up Feed
- 14. 2. Populate Feed Item Add details of ads into Feed as FeedItem. feed_item = { :feed_id => feed_id, :attribute_values => [ { :feed_attribute_id => model_id, :string_value => 'Pro Student 100' }, { :feed_attribute_id => level_id, :string_value => 'beginning' }, { :feed_attribute_id => price_id, :string_value => '$448' }, { :feed_attribute_id => end_date_id, :string_value => '20141220 000000' } ],
- 15. 3. Set up Ad You can put placeholders in your ads which can be instantiated in real time: {=ViolinFeed.Model} fetch data from “Model” column in “ViolinFeed” feed. text_ad = { :xsi_type => 'TextAd', :headline => '{=ViolinFeed.Model} Violin', :description1 => 'Designed for {=ViolinFeed.Level} students.', :description2 => '{=ViolinFeed.Price} - sales ends in {=COUNTDOWN(ViolinFeed.EndDate)} days', :url => 'http://www.example.com', :display_url => 'www.example.com', } You can’t write {=123456.Name} where 123456 is FeedId
- 16. Report ● AD_CUSTOMIZERS_FEED_ITEM_REPORT provides statistics for feed items used in Ad Customizers. ● Statistics are aggregated at the feed item level, one row per feed item. (See details: Ad Customizers Feed Item report)
- 18. Limitations / Notes ● A standard text ad is required within the same Ad group ○ This way, we’ll always have an ad to show, even if you forget to specify a value for the placeholder ● Keep in mind character limits ● Both Ad and FeedItem will need review ● Can’t use more than one feed as a source of data in an Ad ● 400,000 Feed items per account
- 19. Resources ● Ad Customizers Guide ● Placeholder Type ● Ad Customizers ● Ad Customizers Feed Item Report