Ad words conversions workshop

Aug 3, 20152 likes430 views

Learn how to increase your conversion rate with AdWords! If you use PPC or Facebook advertising for your business, then you need to learn how to track results... and get more leads. This presentation shows you how.

Google AdWords
Conversion Workshop
Mike_J_Arce
LOU RUMOR
by

Mike Arce
Owner of Loud Rumor
We help local businesses grow
and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising
Mike_J_Arce
Consulting

learning this can
take a lot of time
Mike_J_Arce

Mike_J_Arce
LOU RUMOR
GO WIN A CHAMPIONSHIP

EACH PLAYER GETS ABOUT 18 MINUTES
PER GAME
Mike_J_Arce

Don’t judge by how many
shots someone takes
Mike_J_Arce

Mike_J_Arce
judge by how many
shots someone makes
and not their mullet

Mike_J_Arce
“you could always work for your dad, right?”

A shot taken = website visitor
A shot made = conversion (lead)
Mike_J_Arce

oh yea…
lotta clicks
today!
Clicks today: 100

leads today: 0 nobody
likes me.
Mike_J_Arce

wouldn’t it be nice
to know your leads
come from these:
- keywords
- ads / ad groups
- campaigns
- time of day
- day of week
- device
- location
- and more?

Mike_J_Arce
LOU RUMOR
stop wasting money
on clicks that don’t
convert into leads.
We want more
conversions.
not clicks.

less clicks
per conversion
Now that’s
boss.
Mike_J_Arce

Mike_J_Arce
Who uses adwords?
bit.ly/lr-adwords

Mike_J_Arce
LOU RUMOR
That’s great… but how many leads???

Mike_J_Arce
LOU RUMOR
oh yea… now that’s money.

Local Business leads = calls/forms
Mike_J_Arce

Mike_J_Arce
LOU RUMOR
call extensions
bit.ly/call-extensions
set up
in google adwords

Mike_J_Arce
what about
when they don’t
call from the ad
& click on the
link to go to
my website?
don’t worry hank

Mike_J_Arce
LOU RUMOR
dynamic call tracking

First, let’s look at the number when
i go to the website directly.
Mike_J_Arce
LOU RUMOR
get.deckover.com/pool-fill-in/

now, let’s look at the number when
i search a keyword and click on an ad.
Mike_J_Arce
LOU RUMOR

Mike_J_Arce
LOU RUMOR
each has a great support team
have them link call tracking to analytics

they will be with you
the whole way until
you’re off and running
on your own.
Mike_J_Arce
LOU RUMOR

Analytics + AdWords
Mike_J_ArceLOU RUMOR
bit.ly/link-gA

you’re on your way to being
being one of the greatest!

Mike_J_Arce
Owner of Loud Rumor
We help local businesses grow
and get more customers.
mike@loudrumor.com
480-331-2723
Mike_J_Arce
Loud Rumor
Mike Arce

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Ad words conversions workshop

1. Google AdWords Conversion Workshop Mike_J_Arce LOU RUMOR by

2. Mike Arce Owner of Loud Rumor We help local businesses grow and get more customers. Local SEO Pay Per Click Management Social Media Marketing YouTube Advertising Mike_J_Arce Consulting

3. learning this can take a lot of time Mike_J_Arce

4. birds-eye view Mike_J_Arce & resources

5. Mike_J_Arce analogy

6. Mike_J_Arce LOU RUMOR GO WIN A CHAMPIONSHIP

7. EACH PLAYER GETS ABOUT 18 MINUTES PER GAME Mike_J_Arce

8. Don’t judge by how many shots someone takes Mike_J_Arce

9. Mike_J_Arce judge by how many shots someone makes and not their mullet

10. Mike_J_Arce “Let’s do this!”

11. Mike_J_Arce “you could always work for your dad, right?”

12. A shot taken = website visitor A shot made = conversion (lead) Mike_J_Arce

13. oh yea… lotta clicks today! Clicks today: 100

14. leads today: 0 nobody likes me. Mike_J_Arce

15. wouldn’t it be nice to know your leads come from these: - keywords - ads / ad groups - campaigns - time of day - day of week - device - location - and more?

16. Mike_J_Arce LOU RUMOR stop wasting money on clicks that don’t convert into leads. We want more conversions. not clicks.

17. less clicks per conversion Now that’s boss. Mike_J_Arce

18. Mike_J_Arce Who uses adwords? bit.ly/lr-adwords

19. Mike_J_Arce LOU RUMOR

20. Mike_J_Arce LOU RUMOR That’s great… but how many leads???

21. Mike_J_Arce LOU RUMOR

22. Mike_J_Arce LOU RUMOR oh yea… now that’s money.

23. Local Business leads = calls/forms Mike_J_Arce

24. Mike_J_Arce LOU RUMOR bit.ly/GOOGLE-A

25. Mike_J_Arce set goals

26. Mike_J_Arce LOU RUMOR

27. Mike_J_Arce LOU RUMOR

28. Mike_J_Arce LOU RUMOR bit.ly/lr-goals

29. Local Business leads = calls/forms Mike_J_Arce

30. Mike_J_Arce

31. Mike_J_Arce this page sets the goal!

32. Mike_J_Arce LOU RUMOR

33. Mike_J_Arce LOU RUMOR

34. Mike_J_Arce LOU RUMOR

35. Mike_J_Arce LOU RUMOR

36. Mike_J_Arce call tracking

37. Mike_J_Arce LOU RUMOR

38. Mike_J_Arce LOU RUMOR

39. Mike_J_Arce LOU RUMOR call extensions bit.ly/call-extensions set up in google adwords

40. Mike_J_Arce what about when they don’t call from the ad & click on the link to go to my website? don’t worry hank

41. Mike_J_Arce LOU RUMOR dynamic call tracking

42. First, let’s look at the number when i go to the website directly. Mike_J_Arce LOU RUMOR get.deckover.com/pool-fill-in/

43. Mike_J_Arce LOU RUMOR

44. now, let’s look at the number when i search a keyword and click on an ad. Mike_J_Arce LOU RUMOR

45. pool ﬁll in Mike_J_Arce LOU RUMOR

46. Mike_J_Arce LOU RUMOR

47. Mike_J_Arce LOU RUMOR

48. Mike_J_Arce LOU RUMOR each has a great support team have them link call tracking to analytics

49. they will be with you the whole way until you’re off and running on your own. Mike_J_Arce LOU RUMOR

50. Analytics + AdWords Mike_J_ArceLOU RUMOR bit.ly/link-gA

51. Mike_J_ArceLOU RUMOR import conversions

52. Mike_J_ArceLOU RUMOR bit.ly/gA-import

53. Mike_J_Arce LOU RUMOR yes!

54. you’re on your way to being being one of the greatest!

55. Mike_J_Arce Owner of Loud Rumor We help local businesses grow and get more customers. [email protected] 480-331-2723 Mike_J_Arce Loud Rumor Mike Arce

Ad words conversions workshop

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Ad words conversions workshop