Adobe, Flash and HTML5

Editor's Notes

• #3: Another exciting aspect of the mobile device explosion is that Creative Pros are using mobile devices themselves, adopting tablets. 1 in 3 CPros is considering a tablet purchase. With that, Adobe is responding by enabling these Creative Pros to extend their workflow beyond the desktop. to iterate, and create(click) We have some mobile apps already in market that allows mobile creativity. a) The Adobe® Ideas mobile sketching software app is your ideal companion for Adobe Illustrator® and Adobe Photoshop®. (over 2 M downloads)b) The second is Adobe Photoshop Express – It is a simple and intuitive photo editor that allows users to edit and adjust exposure, saturation, contract and sharpness. 20+ million users(click) Now, let’s talk about what is new….. We are introducingAdobe Story for the iPhone – Adobe Story is a collaborative tool for writing scripts and now allows you to review and comment on your iPhoneBig move is that Adobe is also shipping an SDK inviting developers to connect Photoshop CS5 to their mobile applications and devices. Over 10,000 plugins for Photoshop on the desktop. This SDK can be used for Android, BlackBerry and iOS. Use the tablet for fun, interactive environment but allow Photoshop to pick up when it comes to precision.We’d like to show you examples of how we leveraged the Photoshop SDK and created these initial new apps today.  Adobe Eazel for Photoshop: Adobe Eazel lets you use your iPad and your fingertips to create beautiful paintings and instantly access them in Photoshop CS5.Adobe Color Lava for Photoshop: With this companion app, you can use your fingertips to mix colors on your iPad and create custom swatches and color themes. Adobe Nav for Photoshop: Adobe Nav lets you use your iPad to activate Photoshop tools and select documents. These are just a starting points from Adobe. -------Back-up:Multimedia & Entertainment (which includes photo editing and sketching apps) is currently the second largest segment within mobile applications, and is forecasted to grow to a $6B+ worldwide opportunity by 2015 †  Purchase intention is fairly high in the U.S., as more than 1 in 3 CPros is considering a tablet purchase, with similar interest from all CPro segments. ‡1 in 3 U.S. Education users is considering a tablet purchase. ‡Some Data Points on Photoshop Express:First shipiOS version: October 9, 2009 (17 months in market)Android version: November 6, 2009 (16 months in market)Free app, high brand recognition because of Photoshop name20+ million users as of March 1, 201115.9 million on iOS4.1 million on AndroidHigh active useDefinition: # of customers that log in at least 1x per month,# of customers that update to newer versions40% active use on iOS (6.1m active users)60% active use on Android (2.2m active users)‡ Marketing Insights & Operations (MIO), "2010 Hardware Profile Survey (US) Creative Pros and Education," Aug. 2010  † Mobile App Stores Business Models, Strategies & Market Segmentation 2010-2015, June 2010
• #10: Updates to the Flash Platform remove the requirement to create multiple disparate applications for every mobile platform. Now developers can utilize a single code base to deliver applications multiple mobile platforms, web and desktop.The same developers can now build apps for the leading mobile platforms.The payoff? Faster time to market, with less resources.
• #12: The future is here, it is just not widely distributed yet.
• #13: https://developer.mozilla.org/en-US/demos/detail/the-letter-heads/launchhttp://mbostock.github.com/d3/ex/
• #28: www.blueskyresumes.com, www.jasonsantamaria.com, http://lostworldsfairs.com/atlantis, www.fredssoldater.se