ADP proposes a social marketing and reputation management solution for dealerships that utilizes various social media and user-generated content platforms. The key components include building a dealer-sponsored online community, syndicating content across various sites, and managing the dealer's online presence. Costs for platform services are around $227 per month. Revenue projections are between $1,495 to $3,495 per month depending on contract length. Content from OEMs, enthusiasts, consumers and ads will be curated to engage community members.