Advanced Google Analytics 4.0 by Aviso Digital
6 likes•949 views
The document discusses the importance of Google Analytics 4 (GA4) in performance marketing, emphasizing advanced analytics features and data integration for effective marketing decision-making. It highlights the benefits of data-driven insights, including predictive modeling and improved campaign tracking, as well as the challenges faced by marketing teams in utilizing data effectively. Various case studies illustrate successful implementations of GA4 to enhance user engagement and optimize marketing strategies across different channels.
Advanced Google Analytics 4.0 by Aviso Digital
- 1. Google Analytics 4 Concept & Performance Marketing Benefits
- 2. 2 Core Solution 01 Advanced Analytics Key Factors 02 Analytics Roadmap 03 Advanced Analytics Features 05 Advertising Benefits 06 Data Flow And Integration 07 Proposal Agenda Analytics Case Study 04 Company Profile 08
- 3. 01 80% of data in the digital universe is unstructured. 07 02 70% of enterprise data goes unused due to No Insights. 06 57% of marketers are incorrectly interpreting data and likely getting incorrectresults. 05 85% Business agrees that Analytics based Marketing decisions are more effective & ROI driven. 03 04 25% of all marketing teams can’t even figure out how to add data into considerationduring the decision-making process Why Analyti cs 90% organizations are investing in data and AI in 2021. DigitalAnalytics is “TheNeed of the Hour”. Organizationshave to streamline their data to survivein Digital Space.
- 4. 4 2 1 3 Effective Marketing Data Source Integration Tag Manager Decision Structure Business focusedData Modeling Data Management Google Big Query/Cloud Storage Data Driven Insights Reporting,Dashboards, Data Storytelling Success Model
- 5. Analytics Services 5 Advanced Analytics & Tag Implementation Setup 01 Retainer 02 Marketing Dashboards Sales Dashboards Custom Dashboard FunnelDashboard CRM Dashboard Dashboard 03 Ad-Hoc Support. Tag Implementation. Data Reporting. Marketing Data Insights. Quarterly Web/App Audit
- 6. Setup {Integration & Data Flow} Planning & Setup o Setup GA/GTM Account o GTM Container Setup & testing o Requirement Gathering o Platform Understanding o Filter & Annotation o Web Analytics Planning o Google Ads & Product linking o Data Layer Planning o Tagging Guide Planning Phase 01 Data Stimulation o Website Data testing o Funnel Journey o GA Custom Reports o Segmentation o Retargeting o Data Modeling o Goals & Conversion Setup o Custom Reports Phase 03 Establishment o Data layer Design o Tag, Trigger, Variable o Organize GTM o 3rd party Script o Campaign Pixel o Setting up Workflow o Custom Dimension o E Commerce o Enhanced Ecommerce o Social tracking Phase 02 Data Insights o GA4 Reporting o GDS Dashboards o Campaign Dashboards o Ecommerce Dashboards o Performance Dashboards o Testing (Integration) o Testing(UAT) o End User GA4Training Phase 04 PredictiveModelling o Attribution Modeling o Audience Creation o User Churn Reports Phase 05 Note: 1)Depending on the package selected, the phases and w orkcomponents willdiffer. 2)Meeting deadlines is contingent on development assistance, w hich willbe given by the brand. 3)Provided durations w ould only includes w orking days, weekends &public holidays are not counted 7-10 Days 15-20 Days 10-15 Days 10-15 Days 15-20 Days
- 7. Hard-coded Vs Google Tag Manager Reduce Page Load Time All tags are controlledin one place. Built-in 3rd party testing tools. Preview and Debug mode with GTM debugging solutions Reduce time from weeks to hours. It allows user permissions access. Increase Page Load Time Multiple Steps & stages Hardcoded Campaigns pixel Set-up No Debugging solutions Complex & Time Taking Process Dependency on developers Hard Code
- 8. OUT Analytics Ecosystem IN Tag Management Ad Serving Display Buying Media Data Pipeline On Site Analytics Data Warehousing Report, Dashboard, Storytelling Advance Analytics Eco-System Search Management Web Presence Predictive Analytics
- 10. Advanced Google Analytics 4 01 User FocusApproach 07 Better Data Visualization 02 Funnel Exploration 06 Data Control 05 AI Base Data Predictions 03 04 Data Protection by Design Key Features Event Base Cookie Less Tracking
- 11. Glimpse of GA4 11 NEW REAL-TIME REPORTS NEW DEBUG MODE AUTOMATIC (ENHANCED) MEASUREMENT NEW REPORTING IDENTITY
- 12. 02 Dashboard 01 Web Analytics Tag Implementation Support GA + GTM Health check testing Monthly Analysis Review Support 03 Marketing Insight Retainer Service Note: Phases & w orkcomponents would vary depending upon the package has been chosen Monthly Retainer Marketing Performance Dashboard eCommerce Marketing Dashboard Google Data Studio Power BI and Tableau Dashboard Campaign Performance Analysis User Drop-off Insights Segment Based Re-Marketing Audience Leveraging the Attribution Modeling
- 13. We Convert Boring Excel Reports in to Insightful Live Dashboards..
- 14. Marketing Performance Dashboard Key Highlights: Dashboard helps advertiser to review enlarged picture of campaign performance within single visualized frame. Dashboard reporting ensures smart marketing allocations to drive efficiency. A good marketing dashboard will make use of a variety of data sources to provides comprehensive insights.
- 15. Predictive Marketing Analytics • Predictive Marketing is the method of using historical and recent data to forecast future events, trends, and behaviors. • Continuous Recalibration • Content Marketing ROI Measurement • Precise Customer Persona Creation
- 16. Analytics Packages 50 5 50 2 100 15 100 5 150 25 150 15 Web GA4 Set-up Event & Behavior tracking Custom Dimension Custom Parameters Performance Dashboards (GDS) Attribution Modeling User Churn Reports Basic (Static site) Explorer (Advance) Pro-Fit (Ecom + Dynamic) Campaign & 3rd party pixel Tracking User Base Segmentation Funnel, Goals & Conversions Big Query Set-up Analytics GA4 Training (Up to 5 Hours) Note: 1. Action Items & Deliverables would vary depending upon the package has been chosen. 2. Google Big Query Costwill be additional.& directlypaid by clientbasis platform invoice. 3. Above given package costis only for Analytics Set-up & integration.Recurring costwill be separate.
- 17. Project Execution Timeline Post Implementation Support 1- 2 1-2 3-4 2-3 1-2 Requirement Gathering Object Planning Execution Testing Handover In Weeks Observation: We strongly recommend “Explorer Advance” Package basis on Your Brand Audit review. Above given timelines are mentioned for implementation phase.
- 18. Case Study- 1 The Brief & objectives PVR wanted to track all marketing campaignsuser journey. Wanted to run affiliate campaign with multiple vendors on costper sale model. Theywanted to debugall analytics issues to track all possible data in correctformat. Reduced Time to Manage Tags from Weeks & Months to Hours. User Funnel Improvement. Reduced time to managetags from weeks & months to hours. Streamlined implementationof Remarketing Lists for Search Ads acrossmultiple web properties, decreasingcostper acquisition by 25%. 20% increasein affiliate partnershipdue to the accuratetagging. Results
- 19. Case study-2 • We were not able to identify the actual performance of the different channels we were running to acquire a new customer. • We were doing a lots of activities & online campaigns from different channels like Google, Facebook, Organic, Email, SMS and affiliates. • According to the client his Organic is giving higher conversion than other channels and why not we should reduce the Google & Facebook ads marketing budget. Identify the actual performance of media channels with help of attribution modelling • Increase the ROIby 1.4X. • We have also reducedthe acquisitionthe cycle from 7 days to 5 days. The Brief & objectives Results
- 20. Case study-3 • EOD wanted to track marketing campaigns user journey. • Product is market need centric, they just wanted people to get engage. • Brand was ready to increase digital media spend; if they get better conversion rate. Successfully Increased User Engagement & Conversion • Improved 4X Lead conversions within one quarter. The Brief & objectives Results
- 21. GA 4 UA Dashboard Reporting Tableau BIG Query Power BI 2 8 15 4. Projects Count (2020-2021) 27 3 Analytics Audit 20
- 22. Some of Our Esteemed Clients
- 23. Partner Agencies Trust On Us