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Advert Analysis
- 2. Due to her head covering her name this suggests that she is already an established artist, therefore having a fan base that would recognise her. The colours have been cleverly chosen as they all contrast against the background, by doing this they stand out and attract the audiences attention. Lana wears a red brassiere underneath her top, this could connote that she has a dangerous side to her. Lana also wears red lipstick which links to Mulvey’s theory of the ‘male gaze’ , this attracts her male attention here. The background is fairly minimalistic, this adhere to her music videos as they tend to be quite simple, this therefore reflects her as an artist. As her genre is quite nostalgic the sky looks quite dreamy, which links to this. The colour of the background and the font on the top half of the magazine is the opposite to the bottom, therefore balancing the colour out. In addition, the audiences attention is directed at the middle where Lana’s face is.
- 3. Lana’s name is significantly larger than the album name, this may suggest she is still trying to gain a larger fan base and be discovered. The ‘Album Out 30th January includes ‘’Video Games’ ‘Blue Jeans’ & Born to Die’ are her most popular songs from this album, this therefore entices an audience who are fans of these songs. By doing this she gains a larger fan following Direct address is used as Lana looks into the camera, this engage with the audience drawing in their attention. The camera is slightly looking up at Lana which could suggest that her younger fans aspire to be like her. This advertisement links to the album cover as this is exactly the same, therefore this creates synergy as her audience would easily recognise this. Cross media convergence could be used by her younger fans as they use a significant amount of social media, therefore spreading awareness of her new album. Furthermore her website LANADELREY.COM supports this.
- 4. Oasis’s iconic brand identity is placed at the top so the audience can identify them easily. This logo is the bands brand identity as this is what fans recognise them by, therefore by placing this on albums and adverts the audience will instantly been drawn to this. In addition, the logo is sold on t-shirts, badges and posters which also promotes the band. Cross media convergence can be used as the poster features a website http://www.Oasisnet.com which can be accessed to see tour dates and further information. The album title ‘Be Here Now’ is in white this is because this colour contrasts with the background which therefore stands out to the audience. This photograph is also used on the album, as a result of this synergy is created linking the two through the image. By doing this the audience can simply distinguish their album. The car in the water can suggest the bands personalities are reckless as this is unusual and irresponsible. Furthermore, this image is unique due to the fact it is very outgoing, this draws in the audiences attention even if they aren’t fans. Here shows the different types of ways the audience can listen to the music. Indie music often releases albums on vinyl this could therefore intrigue an audience who listen to these.
- 5. The Vaccines album cover art is used in the background of this advert, they’ve done this as it creates synergy between both. The same font from the album title has been used here, although the colour has been altered to a pin which still links to the advert creating synergy. Furthermore, this attracts fans of the band as they would recognise this image. They have altered the colour of the image to pink, this could indicate they are targeting a new female fan base as they are quite a masculine band. The album name ‘What did you expect from The Vaccines’ is the main feature on this page as . As the writing is black this stands out against the pink background, you can see a colour scheme has been created here. The date of the album release is located inside a thin lined box, this has been done so that the audiences attention is drawn here as this is an important feature. The genre of the advert can easily be identified due to the reviews from magazines. The magazines stated are all of Indie Rock genre, therefore fans of the magazines and genre may buy this album. The magazines gave a 4 star rating this shows the audience that this is worth listening to.
- 6. The album name is in red, this is the only colour that is used on the front as this draws in. The black and white both contrast of one another therefore catching the eye of the audience. The photograph that is used on the advert is the same as the album, as a result this creates synergy linking the two together. Furthermore this would help the audience as they’d recognise the two and link them together. The image is also in black and white. The band look to be relaxed this could suggest the type of music they produce. The name of the band is significantly large, this could suggest that the band don’t have a vast audience and that they’re not well known. The advert features a Brit award stamp which implies that they are a popular band as they won an award for their music. By including this on their advert they will gain more attention and create a larger following. Cross media convergence is used as the advert features the bands website. A buzz word ‘Exclusive’ is used to intrigue the audience as this shows they have never seen before content.