Advertising 2014 - what part of marketing are businesses spending on?

What is happening in 2014
Advertising industry

http://www.zenithoptimedia.com/wp-content/uploads/2014/04/Adspend-forecasts-April-2014-executive-summary.pdf

http://www.marketingcharts.com/traditional/us-ad-spending-in-2013-trends-by-medium-advertiser-size-
41611/attachment/kantar-percent-change-in-measured-ad-spend-in-2013-mar2014/

http://www.marketingcharts.com/online/display-grabs-larger-share-of-rapidly-growing-global-mobile-ad-spend-44915/

Mobile to Contribute More Than 40% of
Ad Spend Growth Between 2013-2016
http://www.marketingcharts.com/online/mobile-to-contribute-more-than-40-of-ad-spend-growth-between-2013-2016-46343/

http://www.zenithoptimedia.com/digital-advertising-technology-to-drive-5-6-annual-adspend-growth/

http://www.marketingcharts.com/traditional/how-is-the-marketing-media-mix-changing-45058/

Advertising 2014 - what part of marketing are businesses spending on?

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