ADVERTISING 501.pptx

ADVERTISING 501.pptx

• 1.
  REPORTED BY- ANKIT KUMAR BJMC3rdYR5thSEM Content- ADVERTISING PAPER CODE-501 ADOPTED BY- MR. PRASHANT KUMAR SIR DIRECTOR OF DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION
• 2.
  WHAT IS ADVERTISING ADVERTISE- Advertisingis the non personal communication of information usually persuasive in nature about products, services or ideas by identified sponsors through the various media. INFORMATIVE ADVERTISING- About new products, customer value, explanation of product working suggestion new users of product, informing about price change, building brand and company image. PERSUASIVE ADVERTISING- Building brand preferences, encouraging switching to your brand, changing customer’s perception about product, persuade customers to buy now. REMINDER ADVERTISING- Reminder customer relationships, remaining customers about product uses, its future uses, where to buy from. etc.
• 3.
  FIVE BASIC COMPONENTSOF ADVERTISING I. Advertising is paid from of communication II. The sponsor is identified. III. Advertising tries to persuade or influence the consumer to do something. IV. Advertising reaches a large audience of potential consumers. V. The message is conveyed through many different kinds of mass media, which are largely non personal.
• 4.
  SIX KEY ELEMENTS IDEA DIRECT MARKETINGEVENT MARKETING NEW MEDIA PUBLIC RELATION & PUBLICITY PROMOTI ON ADVERTI SING
• 5.
  MAJOR INSTITUTIONS INVOLVEDIN THE FIELD OF ADVERTISNIG CONTROL INSTITUTIONS FACILITATING INSTITUTIONS GOVERNMENT COMPETITION ADVERTISER MARKETS AND CONSUMER BEHAVIOUR ADVERTISING AGENCY MEDIA RESEARCH PAPERS
• 6.
  FUNDAMENTALS OF ADVERTISING Advertisingis the one part of the total marketing mix. In marketing, we have to establish relationship between a brand and our customer. Advertising helps to establish this relationship.  Grab attention- :-You want your advertising campaign to stand out from all the noise, you want it to be different. A good advert should connect and engage with people on an emotional level, the best adverts are far more than just informative and educational. They should trigger an emotional response with your target customer immediately.  Show people an advantage- :-You have the best product or service right? Well, how do people know this? Your advert show your audience the benefits of your brand over all others.
• 7.
  THANK YOU