Advice for the 21st Century Journalist, 2 09
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Jackie Reau, co-founder of Game Day Communications, shares vital advice for modern sports journalists, emphasizing the importance of knowing one's beat, cultivating sources, and effective writing. She highlights the necessity of adapting to digital and social media landscapes for engagement and outreach, alongside tips for maintaining professional relationships. The document also features notable sports media figures who exemplify these traits, underlining their impact on the field.
![Contact Information Jackie Reau [email_address] www.linkedin.com/jackiereau www.twitter.com/gamedayjreau www.youtube.com/gamedayjreau](https://image.slidesharecdn.com/21stcenturyjournalist2-09-090302203610-phpapp01/85/Advice-for-the-21st-Century-Journalist-2-09-16-320.jpg)
Advice for the 21st Century Journalist, 2 09
- 1. Advice for the 21 st Century Sports Journalist 3.3.09 Jackie Reau Game Day Communications
- 2. About Jackie Reau “ Old School PR Girl Goes Digital for Survival” Stints at The Christ Hospital, Cincinnati Art Museum Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross because of desire to work in sports PR Word of Mouth Marketing Academy Faculty Member
- 3. About Game Day Communications Boutique PR firm specializing in sports and cultural entertainment Media relationships (local to national sports media) Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) Event Marketing Management/Staffing Digital Media/Social Media Evangelists
- 4. Some of our Clients
- 5. Keys to Success #1 Know Your Beat + (the Business of Sports, the Entertainment of Sports, the Culture of Sports, etc.) #2 Cultivate Your Sources (be nice to PR people!) #3 It’s All About Writing (grammar, style and interest) #4 Connect with Your Readers via Social Networking
- 6. Know Your Beat Read the papers/internet media, use Google Reader as your aggregator Follow your competition (teams, athletes, leagues) Connect readers with features and “did you know stories”
- 7. Cultivate Your Sources Think long-term for controversial stories and how it will affect your source relationship A little bit of honey goes along way… Be nice to PR People!
- 8. AP Style Corrections are bad, very bad Understand how to be flexible with traditional media and new media with your writing style It’s All About Writing
- 9. Who, What, When, Where… Social Networking Social Networking… It’s not just for you, the kids…some 300 million U.S. residents are using social networking sites It’s a lifestyle change…a shift of time management and work flow Get in the game, see what others are doing on social networking sites Storyboard your use of social networking; have a purpose, a subject matter Be proactive; update your site with informative information based on your purpose/expertise
- 10. Get Connected with Social Networking Create Your Own Social Media Network Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook Youtube.com: Create your own channel, use a flip video camera to capture video of your projects Update all regularly
- 11. My Sports Media Hero #5 Shaquille O’Neal, NBA Basketball Player He has created his own social media network: 209,000+ Twitter followers and tweets daily Shaq, LeBron Dance Off has 11 million views on youtube.com A frank, candid interviewee who transcends multiple “fan” channels: sports, entertainment
- 12. My Sports Media Hero #4 Paul “Doc” Daugherty, Enquirer Media, WLW-AM His media network includes: daily newspaper column, daily blog and radio broadcast on 50,000 watt radio station with national reach Provides an ESPN’s Rick Reilly” perspective on issues Recently called a “Cincinnati Sports Legend” and compared to Oscar Robertson
- 13. My Sports Media Hero #3 Mike Lopresti, USA Today/Gannett http://www.usatoday.com/community/tags/reporter.aspx?id=472 Great access: From the Press Box Insightful and diverse columns Terrific circulation among Gannett papers
- 14. My Sports Media Hero #2 Bill “The Sports Guy” Simmons, ESPN http://sports.espn.go.com/espn/page2/simmons/index Yes, he has an East-Coast bias but, who doesn’t at ESPN! His podcast was one of the first on i-tunes He is honest and entertaining about all sports
- 15. My Sports Media Hero #1 Tom Jolly, Sports Editor, New York Times http://www.nytimes.com/pages/sports/index.html Has managed several multimedia projects for the paper’s web site including blogs, videos He shares the leading feature story each day on his Facebook page He oversees great columnists who continue to provoke conversation
- 16. Contact Information Jackie Reau [email_address] www.linkedin.com/jackiereau www.twitter.com/gamedayjreau www.youtube.com/gamedayjreau