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Agile Data Strategy and 
Lean Execution 
Mario Faria 
mario.faria@cdo-inc.com 
@mariofaria 
http://www.cdo-inc.com/ 
Aug 22nd 2014
Agile data strategy and lean execution 
August 22, 2014 
Moderator: Mario Faria 
Chief Data Officer, CDO Inc. 
mario.faria@cdo-inc.com 
Antanina Kapchonava 
Project Director, Data Driven Business 
antanina@datadrivenbiz.com
Participants 
Vik Manchanda 
Chief Infor mation Officer 
Mario Faria 
Chief Data Officer 
Mike Jennings 
Senior Director 
Enterprise Data Architecture
mario.faria@cdo-­‐‑inc.com 
@mariofaria 
h0p://www.cdo-­‐‑inc.com 
• One of the first Chief Data Officers in the world 
leading teams focused in Analytics, Data 
Monetization, Data Quality, Data Governance, 
Operations and Business Architecture 
• Currently he is the head of CDO, Inc., advising 
companies on how to cross the “data & analytics 
chasm” 
• Worked as a CDO for ServiceSource and Boa 
Vista (Equifax) 
• Worked for IBM, Accenture and Microsoft, 
leading projects related to BI, DW, CRM, Supply 
Chain, Web Development and Management 
Consulting 
• His motto is : "If you do not treat people, 
technology and data as economic assets, they will 
become liabilities“ 
Mario Faria 
Chief Da ta Officer
Mario Faria 
5
Mario Faria 
6
Mario Faria 
7
Mario Faria 
8 
How to transform data 
assets into competitive 
insights, that will drive 
business decisions and 
actions, using people, 
processes and 
technologies ?
Mario Faria 
9 
On data and analytics 
• Many problems with streamlining a data strategy 
• Major concerns with data management 
• How you can overcome the issues 
• What we have learned from the data journey
The Manifesto for Agile Software Development 
Mario Faria 
10 
• Individuals and interactions over 
processes and tools 
• Working software over 
comprehensive documentation 
• Customer collaboration over 
contract negotiation 
• Responding to change over 
following a plan
Mario Faria 
11 
Source : Leading Strategic Initiatives (www.leadingstrategicinitiatives.com)
Data, Information, Analytics, Business 
Intelligence and Performance Management 
Mario Faria 
12
Mario Faria 
13 
The Data Value Chain
Mario Faria 
14
Mario Faria 
15 
The Deming Model : 
Production Viewed as a System
Mario Faria 
16 
Toyota Production System
Implementing 
Data Management 
Best Practices based on 
the Lean Principles 
that came from the 
Toyota Manufacturing 
Process
The Chief Data / Analytics / Digital Officer roles 
Mario Faria 
18 
Chief Data Officer 
(focused on data 
management) 
Chief Analytics Officer 
(focused on decision 
Chief Digital Officer 
(focused on digital 
transformation) 
management 
initiatives) 
The ultimate leader who 
creates and executes digital, 
data and analytics strategies 
to drive business value Copyright: Mario Faria 2014
How 
did 
some 
organiza/ons 
change 
to 
a 
data 
driven 
culture 
?
Mario Faria 
20 
Executive Support
How 
AIG 
and 
Walgreens 
implemented 
some 
of 
these 
changes
Michael Jennings : Bio
Enterprise Data Strategy Brief 
22 August 2014 
Mike Jennings 
©2014 Walgreen Co. All rights reserved. Confidential and proprietary information. All rights reserved.
Walgreens Company Overview
Data Opportunities 
Challenges to Fully Leveraging Data
Defining Enterprise Data Strategy
Why do we need this strategy? 
Enterprise Data Strategy will help:
Data Strategy Depends on 
Enterprise Data Management
Data Strategy Depends on 
Data Governance & Stewardship
Data Strategy Depends on 
Master Data & Reference Data
Data Strategy Depends on 
Data Quality
Data Strategy Depends on 
Enterprise Data Models & Data Integration
Data Strategy Depends on 
Leveraging Industry & National Standards
SAVE THE DATE! 
CDO EXECUTIVE FORUM 2014 
NOVEMBER 12, 2014 - NEW YORK, NEW YORKER HOTEL 
CUTTING-EDGE RECOMMENDATIONS ON HOW TO: 
• Mobilize your C-suite and prepare your organization for a new data-driven culture 
• Translate your enterprise data assets into intelligence by reconsidering your approach to 
information management processes 
• Reach the consensus between the IT and business units to attain organizational efficiency 
and eliminate the dangers of siloed data 
• Get a granular view of your data: use analytics to separate clutter from meaningful 
information and boost your company’s profitability 
• Deliver highly actionable data through enhanced data management and analytics 
initiatives 
Find out more at: 
http://www.datadrivenbiz.com/cdoforum/index.php 
Call 201-204-1674 or email antanina@datadrivenbiz.com 
Register today with discount code WEBINAR0819 and save additional $100
Vik Manchanda 
Chief Information Officer 
RUTGERS UNIVERSITY, NJ 
B.A. – Computer Science 
COLUMBIA UNIVERSITY, NY 
CTA Diploma 
UCLA, CA 
Executive IT & Business Integration 
Coaching 
AIG Life and A&H Houston, 2012 – Present 
Senior Vice President, Chief Information Officer 
AIG Advisor Group Houston, 2009 – 2010 
Sr. Consultant 
ACE Group, LTD. Houston, 2008 – 2009 
Executive Vice President, Chief Architect & Data Officer 
AIG Global Services New York, 2005 – 2008 
Vice President, Chief Strategy & Administration Officer 
AAIG Retirement Services Los Angeles, 2001 – 2005 
Vice President, Senior Information Officer 
AIG Domestic Brokerage Group New York & INDIA, 1996 – 2001 
Assistant Vice President, Information Services Group 
Bear Stearns, Inc.; New York, 1989 – 1996 
Lehman Brothers; Citi Group; 
Suburban Propane; AT&T 
Affiliations: 
• SIPA 
• TiE 
• No Kid Goes Hungry 
• American Cancer Society
• Get Facts @ the right 
36 
time and the right place." 
• Use Facts everytime 
making crucial business 
decisions." 
• Preserve Facts." 
Winning with Data!
Big Data Practice 
37 
Our approach reverse that 
ratio offering maximum 
business value in Revenue 
generation, Operational 
efficiency and Compliance 
Business 
Intelligence 
Data Mining 
OAP 
Benchmarking BPR 
Data 
Warehousing 
Analytics 
Reporting 
Traditionally 75% of 
effort spent in data 
aggregation and 
transformation yields 
25% in benefits 
Big 
Data
Three Good Winning Examples: 
ü At AIG, we use data gathered from physical exam and blood results and pass 
38 
them through a model jointly created along with John Hopkins University to 
predict mortality rates and based upon that we underwrite insured, resulting in 
significant reduction in claims & increase in net profits. 
ü At Ace, we created a model to apply to the insured to predict their risk level 
and accordingly either underwrote them with appropriate rate class or denied 
coverage. Same model was used to detect fraudulent claims. 
ü At AIG, we are using a combination of mobile and data strategy to converge 
distribution channels such that each agent is able to offer multiple lines of 
businesses to the customers, as opposed to traditionally just creating leads for 
the other lines of business. Further we are creating incentives for cross-selling 
and upselling that are visibly working.
Incent The Right Behavior 
• Link Compensation to Targets" 
• Create Commission 
39 
Transparency" 
• Allow Margin Control at Point 
of Sale" 
• Stricter Compliance and 
Governance" 
• Yield Higher Revenues" 
"
Debate
Participants 
Vik Manchanda 
Chief Infor mation Officer 
Mario Faria 
Chief Data Officer 
Mike Jennings 
Senior Director 
Enterprise Data Architecture
Q&A
Participants 
Vik Manchanda 
Chief Infor mation Officer 
Mario Faria 
Chief Data Officer 
Mike Jennings 
Senior Director 
Enterprise Data Architecture
Conclusions
Agile Data Strategy and Lean Execution
Agile Data Strategy and 
Lean Execution 
Mario Faria 
mario.faria@cdo-inc.com 
@mariofaria 
http://www.cdo-inc.com/
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Agile Data Strategy and Lean Execution

  • 1. Agile Data Strategy and Lean Execution Mario Faria [email protected] @mariofaria http://www.cdo-inc.com/ Aug 22nd 2014
  • 2. Agile data strategy and lean execution August 22, 2014 Moderator: Mario Faria Chief Data Officer, CDO Inc. [email protected] Antanina Kapchonava Project Director, Data Driven Business [email protected]
  • 3. Participants Vik Manchanda Chief Infor mation Officer Mario Faria Chief Data Officer Mike Jennings Senior Director Enterprise Data Architecture
  • 4. mario.faria@cdo-­‐‑inc.com @mariofaria h0p://www.cdo-­‐‑inc.com • One of the first Chief Data Officers in the world leading teams focused in Analytics, Data Monetization, Data Quality, Data Governance, Operations and Business Architecture • Currently he is the head of CDO, Inc., advising companies on how to cross the “data & analytics chasm” • Worked as a CDO for ServiceSource and Boa Vista (Equifax) • Worked for IBM, Accenture and Microsoft, leading projects related to BI, DW, CRM, Supply Chain, Web Development and Management Consulting • His motto is : "If you do not treat people, technology and data as economic assets, they will become liabilities“ Mario Faria Chief Da ta Officer
  • 8. Mario Faria 8 How to transform data assets into competitive insights, that will drive business decisions and actions, using people, processes and technologies ?
  • 9. Mario Faria 9 On data and analytics • Many problems with streamlining a data strategy • Major concerns with data management • How you can overcome the issues • What we have learned from the data journey
  • 10. The Manifesto for Agile Software Development Mario Faria 10 • Individuals and interactions over processes and tools • Working software over comprehensive documentation • Customer collaboration over contract negotiation • Responding to change over following a plan
  • 11. Mario Faria 11 Source : Leading Strategic Initiatives (www.leadingstrategicinitiatives.com)
  • 12. Data, Information, Analytics, Business Intelligence and Performance Management Mario Faria 12
  • 13. Mario Faria 13 The Data Value Chain
  • 15. Mario Faria 15 The Deming Model : Production Viewed as a System
  • 16. Mario Faria 16 Toyota Production System
  • 17. Implementing Data Management Best Practices based on the Lean Principles that came from the Toyota Manufacturing Process
  • 18. The Chief Data / Analytics / Digital Officer roles Mario Faria 18 Chief Data Officer (focused on data management) Chief Analytics Officer (focused on decision Chief Digital Officer (focused on digital transformation) management initiatives) The ultimate leader who creates and executes digital, data and analytics strategies to drive business value Copyright: Mario Faria 2014
  • 19. How did some organiza/ons change to a data driven culture ?
  • 20. Mario Faria 20 Executive Support
  • 21. How AIG and Walgreens implemented some of these changes
  • 23. Enterprise Data Strategy Brief 22 August 2014 Mike Jennings ©2014 Walgreen Co. All rights reserved. Confidential and proprietary information. All rights reserved.
  • 25. Data Opportunities Challenges to Fully Leveraging Data
  • 27. Why do we need this strategy? Enterprise Data Strategy will help:
  • 28. Data Strategy Depends on Enterprise Data Management
  • 29. Data Strategy Depends on Data Governance & Stewardship
  • 30. Data Strategy Depends on Master Data & Reference Data
  • 31. Data Strategy Depends on Data Quality
  • 32. Data Strategy Depends on Enterprise Data Models & Data Integration
  • 33. Data Strategy Depends on Leveraging Industry & National Standards
  • 34. SAVE THE DATE! CDO EXECUTIVE FORUM 2014 NOVEMBER 12, 2014 - NEW YORK, NEW YORKER HOTEL CUTTING-EDGE RECOMMENDATIONS ON HOW TO: • Mobilize your C-suite and prepare your organization for a new data-driven culture • Translate your enterprise data assets into intelligence by reconsidering your approach to information management processes • Reach the consensus between the IT and business units to attain organizational efficiency and eliminate the dangers of siloed data • Get a granular view of your data: use analytics to separate clutter from meaningful information and boost your company’s profitability • Deliver highly actionable data through enhanced data management and analytics initiatives Find out more at: http://www.datadrivenbiz.com/cdoforum/index.php Call 201-204-1674 or email [email protected] Register today with discount code WEBINAR0819 and save additional $100
  • 35. Vik Manchanda Chief Information Officer RUTGERS UNIVERSITY, NJ B.A. – Computer Science COLUMBIA UNIVERSITY, NY CTA Diploma UCLA, CA Executive IT & Business Integration Coaching AIG Life and A&H Houston, 2012 – Present Senior Vice President, Chief Information Officer AIG Advisor Group Houston, 2009 – 2010 Sr. Consultant ACE Group, LTD. Houston, 2008 – 2009 Executive Vice President, Chief Architect & Data Officer AIG Global Services New York, 2005 – 2008 Vice President, Chief Strategy & Administration Officer AAIG Retirement Services Los Angeles, 2001 – 2005 Vice President, Senior Information Officer AIG Domestic Brokerage Group New York & INDIA, 1996 – 2001 Assistant Vice President, Information Services Group Bear Stearns, Inc.; New York, 1989 – 1996 Lehman Brothers; Citi Group; Suburban Propane; AT&T Affiliations: • SIPA • TiE • No Kid Goes Hungry • American Cancer Society
  • 36. • Get Facts @ the right 36 time and the right place." • Use Facts everytime making crucial business decisions." • Preserve Facts." Winning with Data!
  • 37. Big Data Practice 37 Our approach reverse that ratio offering maximum business value in Revenue generation, Operational efficiency and Compliance Business Intelligence Data Mining OAP Benchmarking BPR Data Warehousing Analytics Reporting Traditionally 75% of effort spent in data aggregation and transformation yields 25% in benefits Big Data
  • 38. Three Good Winning Examples: ü At AIG, we use data gathered from physical exam and blood results and pass 38 them through a model jointly created along with John Hopkins University to predict mortality rates and based upon that we underwrite insured, resulting in significant reduction in claims & increase in net profits. ü At Ace, we created a model to apply to the insured to predict their risk level and accordingly either underwrote them with appropriate rate class or denied coverage. Same model was used to detect fraudulent claims. ü At AIG, we are using a combination of mobile and data strategy to converge distribution channels such that each agent is able to offer multiple lines of businesses to the customers, as opposed to traditionally just creating leads for the other lines of business. Further we are creating incentives for cross-selling and upselling that are visibly working.
  • 39. Incent The Right Behavior • Link Compensation to Targets" • Create Commission 39 Transparency" • Allow Margin Control at Point of Sale" • Stricter Compliance and Governance" • Yield Higher Revenues" "
  • 41. Participants Vik Manchanda Chief Infor mation Officer Mario Faria Chief Data Officer Mike Jennings Senior Director Enterprise Data Architecture
  • 42. Q&A
  • 43. Participants Vik Manchanda Chief Infor mation Officer Mario Faria Chief Data Officer Mike Jennings Senior Director Enterprise Data Architecture
  • 46. Agile Data Strategy and Lean Execution Mario Faria [email protected] @mariofaria http://www.cdo-inc.com/