Agile in UX
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This document discusses how UX can be integrated into Agile methodologies. It outlines some common challenges like the "superstar designer" who works alone and the "beast-feeder" who becomes a bottleneck by being integrated into development teams. It proposes solutions like pairing designers with developers, using low-fidelity prototypes, and rapid testing. It also recommends design spikes and sprints to maintain vision and address bigger problems in short workshops. The conclusion is that both UX and Agile need buy-in, UX is not just graphic design, and iterative design with space for creativity is important while maintaining a product roadmap.
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이중 2부에서는 새로운 인터랙션(New Interaction), 웨어러블(Wearable), 사물인터넷(Internet of Things), 혁신적인 제품(Product) 분야의 최신 트렌드를 담고 있으며
전체 리포트는 총 248페이지로, 나머지 내용 및 자세한 정보는 라이트브레인 웹사이트(www.rightbrain.co.kr)에서 확인할 수 있습니다.
Lean UX workshop @ Makers of Barcelona (MOB) + Agile BCN Meetup
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2016 커머스 ux 트랜드
2016 커머스 ux 트랜드RightBrain inc. 커머스 관점에서 본 UX 트랜드 및 전망에 대한 리포트입니다.
분석한 총 6가지 트렌드를 사례중심으로 모아 이해하기 쉽게 내용을 정리했습니다.
>> Trend #1. Interactive Storytelling
여러 가지 정보를 복잡하게 나열하지 않고 비디오 또는 모션 그래픽을 통해서 사용자의 흥미를 이끌어내는 경향이 높아지고 있다.
밀레니얼이나 Z세대는 정적인 정보에 비해서 Interactive Storytelling에 더 많은 영향을 받는다.
>> Trend #2. 공유경제 + On Demand Service
Uber와 같은 1세대 공유경제 서비스들이 새로운 수익모델을 On Demand Service로 확장한다거나 Airbnb와 같은 1세대를 모방한 새로운 공유경제 업체들이 On Demand Service를 무기로 등장하고 있다.
>> Trend #3. 댁내 Retail Store
냉장고나 별도의 IoT 기기를 활용한 상품 주문 플랫폼의 등장은 온라인이냐? 오프라인이냐?는 경계를 무색하게 만들고 있다.
기존의 TV 커머스나 모바일 커머스에 비해 실생활에 더 결합되어 있다는 점이 새로운 '댁내 Retail Store'의 특징이다.
>> Trend #4. 開幕 Personal shopping Agent era
사용자의 취향과 관심사를 알고서 사용자가 뭔가를 사려고 하는 시점에 적절하게 개입하여 적당한 가격/품질/브랜드/기능을 가진 상품을 추천해주는 'Personal hopping Agent'의 시대가 개화됐다.
>> Trend #5.Physical Authentication
애플에서 시작한 지문 인식부터 삼성 갤럭시노트7의 홍채인식 등 사용자의 신체를 통한 인증 기술이 대중화되면서 쇼핑몰에서의 결제 인증도 조만간 신체 인증이 등장할 것으로 전망된다.
>> Trend #6.Real-time Conversational Recommend
대화형 커머스는 기업과 고객이 실시간으로 대화하여 고객이 원하는 제품을 추천해준다. 기업은 대화를 통해 소비자가 원하는 제품을 즉시적으로 파악한다. 대화 내용은 향후 AI에 활용되어 보다 사용자에게 적합한 추천이 가능할 것으로 보인다.
>> Trend #7. Virtually try it out on ‘YOURSELF'
VR 기술의 발달로 제품이나 서비스를 가상의 경험을 통해 좀더 실제감 있게 체험해 보고 구매의사를 결정할 수 있게 된다.
가상 세계는 단순히 스마트폰을 통해 구현이 되거나, VR 헤드셋을 통해 진입할 수 있다.
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- 1. How does Agile do UX? 6 Agile UX scenarios
- 2. Why traditional Agile doesn’t work for UX The primary focus of Agile methodologies is the delivery of quality software The primary focus of User Experience Design is the delivery of experiences
- 3. Customer ≠ End User
- 7. UK Design Council’s Double Diamond Methodology
- 8. UX strategy
- 9. Is there no hope?
- 11. - Highly Creative - Works in Photoshop, Illustrator - Sits alone in their room - Perfectionist - Produces beautiful designs - Can become protective and defensive of their work
- 12. The Superstar Designer can be the result of : 1. Shoehorning Design into Agile practices 2. Unmatched expectations in hiring - Graphic Design vs UX
- 13. Solving the Superdesigner problem
- 14. Erik Flowers “UX is the intangible design of a strategy that brings us to a solution”
- 15. UX vs UI
- 18. - The UX is integrated into the Agile team - Works one sprint ahead of dev - But they have become a bottleneck - Dev is frustrated by changing requirements - UXer feels can’t do proper design
- 19. Solving the Beast-Feeder problem Software Development ≠ Product Development
- 20. Solving the Beast-Feeder problem Are design and development priorities aligned? ● Involve the whole team in designing the next iteration ● Pair designers with developers and include developers in design review and collaborative design practices ● Living design guidelines
- 21. Solving the Beast-Feeder problem Is designer doing “Just enough design”? ● Lo-Fi wireframes ● Conversations are often more valuable than deliverables ● Rapid prototyping ● Discount User Testing methods
- 23. - Agile is fairly mature in the organisation - Several cross-functional scrum teams with an embedded designer - UXers are involved in Agile activities - The do Just Enough Design - Pair with Devs - Share results of user testing with the team
- 24. How do we make sure we don’t get lost in small design problems and keep track of the big picture?
- 25. Design Spikes
- 27. “Basically it’s a process of structured brainstorming for answering critical business questions through design, prototyping, and testing new ideas with users throughout one to five days workshop”
- 28. The Google Design Sprints Monday: Understand and define Tuesday: Divergent design activities. Wednesday: Decide on which ideas to go for. Create a Storyboard Thursday: Prototype the storyboard. Friday: Validate. Test your prototype with users
- 31. - Isolation - Loss of vision - Broken UX - Lots of increments but no innovation
- 32. Managing a growing UX team in Agile - Good Cop/Bad Cop Design pairs - Design guilds - Design leadership - Storyboards VS Product Roadmaps - Design systems
- 35. Build - Measure - Learn
- 36. Conclusion - The organisation needs to buy into Agile and understand what UX is - UX is not Graphic Design - UX needs to be integrated into the Agile methodologies - Design needs to be iterative, but leave space to be creative as well - Design vision set in Design Spikes and Sprints - Evolve UX leadership - Lean UX or Agile UX No silver bullet!