Agile Marketing How-To Guide
1 like2,653 views
Agile Marketing is a tactical approach that allows marketing teams to adapt quickly to challenges and opportunities. It focuses on completing projects incrementally to get faster results and continuously improve over time. Following an Agile process encourages transparency, adaptability, and happier team members who can produce more consistent outcomes. This guide provides an overview of Agile Marketing, how it works, and tools to help teams implement it.
1 of 5
Ad
Recommended
B2B Demand Gen
B2B Demand GenDemand Metric This document summarizes a study on the use of predictive analytics in B2B demand generation. The study found that:
1) Organizations using predictive analytics were more likely to have an effective demand generation process.
2) Inaccurate or poor quality data hinders effective demand generation and use of predictive analytics.
3) Marketers targeting large enterprises were more actively analyzing data than those targeting smaller businesses.
Acquired Data Benchmark Report Resource Overview Dun & Bradstreet sponsored ...
Acquired Data Benchmark Report Resource Overview Dun & Bradstreet sponsored ...Demand Metric Two broad approaches exist to improve data quality, accuracy and completeness: an in-house data hygiene process, and using external data or services. In a study sponsored by Dun & Bradstreet, Demand Metric studied both approaches, looking closely at the use of acquired data in sales and marketing applications/solutions.
The goal of the study was to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results. This report details the findings of this study, providing benchmarks for acquired data performance and making the case for its use.
Advanced Marketing Performance Management Benchmark Report
Advanced Marketing Performance Management Benchmark ReportDemand Metric CMOs live in one of two worlds: possessing the ability to prove the long-term, quantitative impact of marketing, or lacking the visibility and control to make confident marketing decisions. When proof of marketing’s successful performance and contribution to the business is undisputed, it is because the CMO runs marketing as a profit and loss center. Furthermore, marketing defines its performance by comparing results to a set of CEO-relevant objectives. For top performing marketing departments, There is little gray area; it’s always clear how marketing is performing. Thanks to this clarity, marketing enjoys ample resources as the business case for investing in it is easy to make, and when the pressure to grow revenue increases - marketing’s value only grows.
It’s a different story for CMOs that are unable to quantify the impact of marketing. When this is the case, marketing is viewed as an expense, and determining marketing’s impact is a popularity contest. Marketing’s existence in this environment is regularly in peril, subject to the whims of the C-suite’s opinion du jour and all the while marketing rides a funding rollercoaster. At the first sign of corporate economic distress, rather than turn to marketing to engineer a rescue, marketing is often at the front of the line for the budget-cutting axe.
Event Marketing Benchmark Report
Event Marketing Benchmark ReportDemand Metric This document is a benchmark report on event marketing that was sponsored by Cvent and conducted by Demand Metric. The report provides an executive summary of its key findings from surveying primarily B2B and B2C marketers about their event marketing strategies and effectiveness. It finds that events are considered a medium to high priority investment, with the primary goals being customer engagement and demand/lead generation. More effective events with higher attendance and value for attendees lead to higher ROI and more leads. Measurement of event marketing metrics is important for satisfaction levels.
Lifecycle Marketing Benchmark Report
Lifecycle Marketing Benchmark ReportDemand Metric It’s well known among marketing professionals that customers go through a series of stages – a lifecycle – in their relationship with vendors. Despite differences in customers and the vendors with whom they do business, the lifecycle stages are pretty universal: Awareness (also known as Attraction), Consideration, Purchase, Retention and Advocacy. What differs is how long prospects remain in each stage, what kind of experience they have while they’re there, and what must happen to advance the relationship to the next stage.
Marketing is ideally the steward of the customer journey, and it faces several challenges in fulfilling this responsibility. One of the most formidable challenges is the self-directed nature of the journey. The norm is for prospective customers to start their journey in stealth mode, making significant progress on their own without marketing and sales aid, influence or assistance. Marketing has historically presided over the Awareness stage, and together with sales, the Consideration stage. But now, customers often pass through both of these stages undetected, and marketers understandably feel some anxiety over their diminished influence in these lifecycle stages.
While the stages of the customer journey are well known, from the customers’ perspective traversing them is sometimes a bumpy ride. Customers don’t view their relationship with vendors as a series of stages, each with a different conductor who may or may not know what transpired in a previous stage. Customers want a smooth journey and expect vendors to know the history of their relationships and the content already consumed; they don’t want to have to re-explain their needs and interests each time they transition to a new stage. They prefer seamless, consistent quality across all touch points and stages of the relationship, regardless of the device or channels through which interaction occurs. They value one-to-one, contextually relevant engagement that is sensitive to who they are, what they do and where they’re going.
The State of the Sales & Marketing Funnel
The State of the Sales & Marketing FunnelDemand Metric The classic B2B sales and marketing funnel is a model that has served marketers well for decades. An entire ecosystem of job titles, roles, responsibilities and technologies now exists around the funnel. Funnel management has evolved as a science with precise measurements that marketers use to manage and optimize a set of complimentary tools, processes and relationships that have to work in harmony to pull things through the funnel. But whether marketers realize it or not, they’re no longer working with their grandfather’s funnel.
A sustained period of barely perceptible change with the funnel has taken most marketers to an unfamiliar place. Top of funnel performance in the not too distant past was often the worst. It was predictably unreliable, with a chronic shortage of leads to feed the more efficient, demanding and hungry sales process at the bottom. An expansive collection of tools, technologies and solutions has been directed at the funnel’s traditionally weak point – the top – to increase the inflowing leads from a trickle, to a stream to now in many cases, a deluge. While marketers welcome the lead flow, for most it simply moves the problem to another funnel location.
The reality for many marketers is they now have more people interacting with their content. There are ever greater numbers of things to follow-up on, to route, to track and to push through the funnel. Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel. This report shares the data and analysis from this research effort, providing insights on how to optimize the flow of leads through the funnel.
State of Digital Marketing in Associations Benchmark Report - 2016
State of Digital Marketing in Associations Benchmark Report - 2016Demand Metric This association marketing benchmark study is now in its third year, and from the beginning, the study’s goal has been to help associations become better at marketing. A healthy, effective marketing function whose contributions are well understood is a key ingredient to overall association wellness and growth. Yet, such market functions are in the minority, not just in the association world, but across corporations as well. At the low end of the marketing effectiveness spectrum are organizations that struggle, as represented through comments shared by this frustrated association marketer:
“Email blasts are the main communication tool. When angry recipients demand opt-out, the leadership team doesn't take the request seriously until legal action is threatened. There are no goals set from Social Media to measure success. We still use FAX blasts with the assumption that they are effective. Brochures are still used with very heavy amounts of text (copy). Any time a discussion is brought up about content marketing with valuable information provided for free to help grow the community - the idea is dismissed as ‘giving away the farm’...We've seen membership remain flat and decline and event attendance is flat with fluctuating numbers by location but no real evidence of growth.”
As the comment above suggests, marketing’s failure to perform isn’t always the fault of marketing. There are many issues that help or hurt marketing’s effectiveness. This study takes a broad look at the issues shaping the association marketing landscape, reports the data from the study survey, providing some analysis and commentary to help association marketing improve.
High Performance ABM Best Practices Report
High Performance ABM Best Practices ReportDemand Metric This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.
How-To Guide - PR Crisis Communications Kit
How-To Guide - PR Crisis Communications KitDemand Metric The PR Crisis Communications Kit How-to Guide shares a five step action plan for protecting your organizations public image during a crisis.
State of Video Marketing Benchmark Report - 2016
State of Video Marketing Benchmark Report - 2016Demand Metric Since the inaugural version of this study was completed in 2014, Demand Metric and Vidyard have researched video content marketing on an annual basis. The study’s primary goal remains consistent: to understand how video performs as a content type. In addition, this study explores other aspects of video content marketing, such as where video is hosted, how it is measured and how video viewing integrates with the sales funnel. The 2016 study investigates some themes that are relevant to video: video content personalization and the use of video with an Account-Based Marketing (ABM) strategy.
What this study did not investigate is the popularity of video compared to other content types. There are many, current studies that show that video continues to enjoy a position of favor among the many content types in use. Instead, this study’s focus is on the use of video, the usage maturity indicators such as measuring video content performance, and how video viewing data integrates with Marketing Automation and CRM. This report will show what progress, if any, has been made in the third year of this study.
The emphasis on video content marketing has understandably been on production quality: the higher the quality, the more marketing value a video is presumed to have. Quality is certainly an important aspect of video content, and fortunately, the tools for producing video are enabling higher quality video at lower costs and requiring less skill. However, just producing quality video is not the only success factor for video content marketing. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and of course, how the sales team exploits that data. This study will share research insights to help marketers get the highest possible return on their video content investment.
Account-Based Marketing - January 2017
Account-Based Marketing - January 2017Demand Metric In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?!
!
During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like. This report will identify and discuss the positions of these ABM experts and will share answers to the following key questions:!
!
• What are the areas of focus in 2017?
• Where should practitioners place their investments?
• What mistakes of the past can we learn from?
• And, what successes should we seek to scale?
Online Community Performance Benchmark Report
Online Community Performance Benchmark ReportDemand Metric This document provides a summary of a benchmark report on the performance of online communities. Some key findings include:
- 63% of organizations reported having a branded online community
- The top reason for not having a community was it being a low priority
- Just 21% said customers are likely to encounter the community during buying and 18% said it helps support the buying process
- Only 6% said their community is meeting all expectations yet almost half plan to increase resources for communities
The report provides details on community adoption, participation, satisfaction and analyst insights into community performance.
Referral Marketing Benchmark Report - 2016
Referral Marketing Benchmark Report - 2016Demand Metric When a customer refers a friend, peer or acquaintance to a vendor, it’s an indication of trust and satisfaction. A customer who refers is essentially putting their reputation at stake, so rarely are referrals made lightly. From the vendor perspective, referrals are the most coveted type of lead, because they come assuming that a vendor is trustworthy and competent. Referred customers are a faster path to revenue, and a previous study completed by Demand Metric showed that referral marketing has one of the lowest costs per acquisition.
Surprisingly, many vendor firms allow referrals to occur organically, hoping that they generate enough satisfied customers who will then take the initiative to refer others to the vendors with whom they are pleased. This type of organic referral does occur, but rarely with the frequency to have a noticeable revenue impact. There is benefit for marketers to be more intentional about referral marketing, to blaze a trail that makes referrals more likely and easier to make.
Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing. This follows up on a study completed in the fall of 2014, so this report can now share trend data about the interest in, evolution of and success with referral marketing. This report shares the findings and recommends some best practices based on the data.
Sales and Marketing Alignment Benchmarking Report
Sales and Marketing Alignment Benchmarking ReportDemand Metric How influential is sales and marketing alignment on achieving revenue goals? A Demand Metric Benchmark Study concluded that sales and marketing alignment is more than just “happy talk”; it has a real effect on revenue performance.
In June 2013, Demand Metric conducted a benchmarking study to assess the influences on sales and marketing alignment and how in turn in impacts revenue performance. Key findings from this study include:
• Not an “all or nothing” proposition: complete alignment of sales and marketing goals is related to the highest revenue achievement, but even partial alignment is far superior to none.
• Rose-colored glasses: Presidents, CEOs or owners of their firms are more likely to perceive strong or complete sales and marketing alignment than their sales and marketing teams.
• Two is better than one: Organizational structure is related to achievement. Separate sales and marketing teams outperform organizations where sales and marketing operate as a single, combined team.
• The one with the best tools wins: Mature implementations of sales and marketing systems, such as marketing automation or CRM, are having a significant impact on revenue achievement.
• Integration = Revenue: The highest level of revenue achievement coincides with the highest level of integration effectiveness between sales and marketing systems.
• Diminishing returns: once qualified leads account for 10% of total leads generated, revenue achievement remains flat even as the percentage of qualified leads increases.
Learn more about the impact of sales and marketing alignment on revenue performance by downloading a copy of the report.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Revenue Goal Acheivement
5. Perception of Alignment
6. Organizational Structure
7. Alignment & Technology
8. Leads & Lead Quality
9. Analyst Bottom Line
10. Acknowledgements
11. About Demand Metric
Research Methodology
The Demand Metric 2013 Sales & Marketing Alignment Survey was administered online over a period of June 24th through June 30th, 2013. During that time, over 600 responses were collected, 550 of which were complete.
All members of the Demand Metric community received email invitations to participate in the survey, and participation was encouraged through a random draw incentive for an iPad Mini.
While respondent email addresses were collected in order to facilitate the prize drawing, no identifying information was retained or considered in the analysis of the survey data.
Following collection of the survey data, Demand Metric used IBM SPSS statistics software to analyze the results and draw statistically significant conclusions.
High Performance ABM Capabilities Benchmark Report
High Performance ABM Capabilities Benchmark ReportDemand Metric This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.
Agile Marketing How-To Guide and Toolkit
Agile Marketing How-To Guide and ToolkitDemand Metric Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Lead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] to make a content request.
B2B Email Marketing Effectiveness Benchmarking Report
B2B Email Marketing Effectiveness Benchmarking ReportDemand Metric The document summarizes the findings of a survey on email marketing effectiveness in B2B environments. Key findings include:
- While email remains the top marketing channel, only 28% felt email marketing was becoming more effective.
- 61% reported average open rates below 15%, lower than the industry average of 19.7%. Open rates varied significantly by industry.
- Many marketers were ignorant of the impact of invalid addresses, catch-all addresses, and high-risk emails in their databases on effectiveness.
- 62% did not know their email reputation score, and those who did had an inflated view of it.
The State and Impact of Content Consistency
The State and Impact of Content ConsistencyDemand Metric The creation and dissemination of content is at the heart of the modern marketing organization’s work. Any digital marketing endeavor is fueled by content, and prospects who embark on a buying journey are most likely to first encounter a selling company through its content.
This report summarizes the results of a survey used to collect the study’s data, sharing the key findings and insights that came from the data analysis.
The State of Digital Marketing for Associations 2017
The State of Digital Marketing for Associations 2017Demand Metric The State of Association Marketing Benchmark Study is now in its fourth year. From its inception, the study’s purpose has been to help associa- tions become better at marketing. To do this, the study inventories associ- ation marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.
The importance of member understanding has continued to emerge as a key success factor in association marketing. A deep member under- standing is crucial for many reasons, not the least of which is so asso- ciations can better allocate their budgets. Those associations that have certainty about the needs of their members will allocate line items in their budget to better serve them.
CRM Program Methodology
CRM Program MethodologyDemand Metric Use this step-by-step planning methodology and set of 20 premium tools and templates to help you develop and launch a successful online community.
To obtain this document, visit us at http://www.demandmetric.com/register
Email Marketing Maturity Model
Email Marketing Maturity ModelDemand Metric Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
Content Effectiveness Benchmark Report
Content Effectiveness Benchmark ReportDemand Metric This document provides a summary of a benchmark report on the impact of content effectiveness on sales and marketing. Some key findings of the report include: 1) 51% of sales organizations feel their feedback is not utilized well by marketing to optimize content; 2) Marketing teams that receive regular feedback from sales experience 31% higher content usage; 3) When alignment between sales and marketing is high, marketing content meets sales' needs 81% of the time versus 35% when alignment is low. The report provides insights on improving the relationship between sales and marketing around content creation and use.
Data driven marketing - forbes
Data driven marketing - forbesTuan Le Data driven marketing - Khảo sát từ hàng trăm C-level do forbes thực hiện
Đọc thêm các bài viết tại https://a1grow.com/blogs/news
Sales Compensation Solution Acquisition Best Practices Report
Sales Compensation Solution Acquisition Best Practices ReportDemand Metric This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.
The plan must survive the attrition and addition of sales representatives. It must accurately calculate and pay commissions on time, as there are risks and trust issues involved when it doesn’t. While the sales compensation plan is, theoretically, an enabler of revenue growth, these characteristics prevent it from scaling as the business grows.
This guide will examine the problems that motivate ICM solution acquisition, the limitations of acquiring one through a traditional RFP, a recommended approach, an example project plan and conclude with a discussion of associated risks and rewards.
To obtain this document, visit us at http://www.demandmetric.com/register
Online Community Framework
Online Community FrameworkDemand Metric Use this Online Community Framework to define the activities required to successfully create, plan and execute an online community plan.
Partnership Application Form
Partnership Application FormDemand Metric This partnership application form requests information from companies interested in becoming an authorized partner, including company contact details, background, competition, familiarity with products, marketing plans, and sales estimates. Applicants are asked to indicate how they want to partner as a distributor, manufacturer, or agent and provide details on their company, marketing strategies, and projected annual revenue from the partnership. By signing the form, applicants consent to verification of the information provided.
SoftwareAdvice IndustryView: B2B Demand Generation Report 2014
SoftwareAdvice IndustryView: B2B Demand Generation Report 2014Software Advice We surveyed 200 business-to-business (B2B) marketing professionals in order to understand which channels, offers, content types and technologies they were using to fuel their demand generation programs—and which they found most effective.
Shopper Marketing Methodology & Toolkit
Shopper Marketing Methodology & ToolkitDemand Metric Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Customer Satisfaction Survey
Customer Satisfaction SurveyDemand Metric The document is a customer satisfaction survey that asks customers to rate a company on various aspects of their customer experience on a scale of 1 to 10. It seeks feedback on the sales staff, buying process, value proposition, products/services, customer service and support, website/portal, and brand preference. The survey aims to help the company understand where it exceeds expectations or needs improvement so it can better serve customers' needs.
Ad
More Related Content
What's hot (20)
How-To Guide - PR Crisis Communications Kit
How-To Guide - PR Crisis Communications KitDemand Metric The PR Crisis Communications Kit How-to Guide shares a five step action plan for protecting your organizations public image during a crisis.
State of Video Marketing Benchmark Report - 2016
State of Video Marketing Benchmark Report - 2016Demand Metric Since the inaugural version of this study was completed in 2014, Demand Metric and Vidyard have researched video content marketing on an annual basis. The study’s primary goal remains consistent: to understand how video performs as a content type. In addition, this study explores other aspects of video content marketing, such as where video is hosted, how it is measured and how video viewing integrates with the sales funnel. The 2016 study investigates some themes that are relevant to video: video content personalization and the use of video with an Account-Based Marketing (ABM) strategy.
What this study did not investigate is the popularity of video compared to other content types. There are many, current studies that show that video continues to enjoy a position of favor among the many content types in use. Instead, this study’s focus is on the use of video, the usage maturity indicators such as measuring video content performance, and how video viewing data integrates with Marketing Automation and CRM. This report will show what progress, if any, has been made in the third year of this study.
The emphasis on video content marketing has understandably been on production quality: the higher the quality, the more marketing value a video is presumed to have. Quality is certainly an important aspect of video content, and fortunately, the tools for producing video are enabling higher quality video at lower costs and requiring less skill. However, just producing quality video is not the only success factor for video content marketing. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and of course, how the sales team exploits that data. This study will share research insights to help marketers get the highest possible return on their video content investment.
Account-Based Marketing - January 2017
Account-Based Marketing - January 2017Demand Metric In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?!
!
During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like. This report will identify and discuss the positions of these ABM experts and will share answers to the following key questions:!
!
• What are the areas of focus in 2017?
• Where should practitioners place their investments?
• What mistakes of the past can we learn from?
• And, what successes should we seek to scale?
Online Community Performance Benchmark Report
Online Community Performance Benchmark ReportDemand Metric This document provides a summary of a benchmark report on the performance of online communities. Some key findings include:
- 63% of organizations reported having a branded online community
- The top reason for not having a community was it being a low priority
- Just 21% said customers are likely to encounter the community during buying and 18% said it helps support the buying process
- Only 6% said their community is meeting all expectations yet almost half plan to increase resources for communities
The report provides details on community adoption, participation, satisfaction and analyst insights into community performance.
Referral Marketing Benchmark Report - 2016
Referral Marketing Benchmark Report - 2016Demand Metric When a customer refers a friend, peer or acquaintance to a vendor, it’s an indication of trust and satisfaction. A customer who refers is essentially putting their reputation at stake, so rarely are referrals made lightly. From the vendor perspective, referrals are the most coveted type of lead, because they come assuming that a vendor is trustworthy and competent. Referred customers are a faster path to revenue, and a previous study completed by Demand Metric showed that referral marketing has one of the lowest costs per acquisition.
Surprisingly, many vendor firms allow referrals to occur organically, hoping that they generate enough satisfied customers who will then take the initiative to refer others to the vendors with whom they are pleased. This type of organic referral does occur, but rarely with the frequency to have a noticeable revenue impact. There is benefit for marketers to be more intentional about referral marketing, to blaze a trail that makes referrals more likely and easier to make.
Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing. This follows up on a study completed in the fall of 2014, so this report can now share trend data about the interest in, evolution of and success with referral marketing. This report shares the findings and recommends some best practices based on the data.
Sales and Marketing Alignment Benchmarking Report
Sales and Marketing Alignment Benchmarking ReportDemand Metric How influential is sales and marketing alignment on achieving revenue goals? A Demand Metric Benchmark Study concluded that sales and marketing alignment is more than just “happy talk”; it has a real effect on revenue performance.
In June 2013, Demand Metric conducted a benchmarking study to assess the influences on sales and marketing alignment and how in turn in impacts revenue performance. Key findings from this study include:
• Not an “all or nothing” proposition: complete alignment of sales and marketing goals is related to the highest revenue achievement, but even partial alignment is far superior to none.
• Rose-colored glasses: Presidents, CEOs or owners of their firms are more likely to perceive strong or complete sales and marketing alignment than their sales and marketing teams.
• Two is better than one: Organizational structure is related to achievement. Separate sales and marketing teams outperform organizations where sales and marketing operate as a single, combined team.
• The one with the best tools wins: Mature implementations of sales and marketing systems, such as marketing automation or CRM, are having a significant impact on revenue achievement.
• Integration = Revenue: The highest level of revenue achievement coincides with the highest level of integration effectiveness between sales and marketing systems.
• Diminishing returns: once qualified leads account for 10% of total leads generated, revenue achievement remains flat even as the percentage of qualified leads increases.
Learn more about the impact of sales and marketing alignment on revenue performance by downloading a copy of the report.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Revenue Goal Acheivement
5. Perception of Alignment
6. Organizational Structure
7. Alignment & Technology
8. Leads & Lead Quality
9. Analyst Bottom Line
10. Acknowledgements
11. About Demand Metric
Research Methodology
The Demand Metric 2013 Sales & Marketing Alignment Survey was administered online over a period of June 24th through June 30th, 2013. During that time, over 600 responses were collected, 550 of which were complete.
All members of the Demand Metric community received email invitations to participate in the survey, and participation was encouraged through a random draw incentive for an iPad Mini.
While respondent email addresses were collected in order to facilitate the prize drawing, no identifying information was retained or considered in the analysis of the survey data.
Following collection of the survey data, Demand Metric used IBM SPSS statistics software to analyze the results and draw statistically significant conclusions.
High Performance ABM Capabilities Benchmark Report
High Performance ABM Capabilities Benchmark ReportDemand Metric This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.
Agile Marketing How-To Guide and Toolkit
Agile Marketing How-To Guide and ToolkitDemand Metric Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Lead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] to make a content request.
B2B Email Marketing Effectiveness Benchmarking Report
B2B Email Marketing Effectiveness Benchmarking ReportDemand Metric The document summarizes the findings of a survey on email marketing effectiveness in B2B environments. Key findings include:
- While email remains the top marketing channel, only 28% felt email marketing was becoming more effective.
- 61% reported average open rates below 15%, lower than the industry average of 19.7%. Open rates varied significantly by industry.
- Many marketers were ignorant of the impact of invalid addresses, catch-all addresses, and high-risk emails in their databases on effectiveness.
- 62% did not know their email reputation score, and those who did had an inflated view of it.
The State and Impact of Content Consistency
The State and Impact of Content ConsistencyDemand Metric The creation and dissemination of content is at the heart of the modern marketing organization’s work. Any digital marketing endeavor is fueled by content, and prospects who embark on a buying journey are most likely to first encounter a selling company through its content.
This report summarizes the results of a survey used to collect the study’s data, sharing the key findings and insights that came from the data analysis.
The State of Digital Marketing for Associations 2017
The State of Digital Marketing for Associations 2017Demand Metric The State of Association Marketing Benchmark Study is now in its fourth year. From its inception, the study’s purpose has been to help associa- tions become better at marketing. To do this, the study inventories associ- ation marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.
The importance of member understanding has continued to emerge as a key success factor in association marketing. A deep member under- standing is crucial for many reasons, not the least of which is so asso- ciations can better allocate their budgets. Those associations that have certainty about the needs of their members will allocate line items in their budget to better serve them.
CRM Program Methodology
CRM Program MethodologyDemand Metric Use this step-by-step planning methodology and set of 20 premium tools and templates to help you develop and launch a successful online community.
To obtain this document, visit us at http://www.demandmetric.com/register
Email Marketing Maturity Model
Email Marketing Maturity ModelDemand Metric Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
Content Effectiveness Benchmark Report
Content Effectiveness Benchmark ReportDemand Metric This document provides a summary of a benchmark report on the impact of content effectiveness on sales and marketing. Some key findings of the report include: 1) 51% of sales organizations feel their feedback is not utilized well by marketing to optimize content; 2) Marketing teams that receive regular feedback from sales experience 31% higher content usage; 3) When alignment between sales and marketing is high, marketing content meets sales' needs 81% of the time versus 35% when alignment is low. The report provides insights on improving the relationship between sales and marketing around content creation and use.
Data driven marketing - forbes
Data driven marketing - forbesTuan Le Data driven marketing - Khảo sát từ hàng trăm C-level do forbes thực hiện
Đọc thêm các bài viết tại https://a1grow.com/blogs/news
Sales Compensation Solution Acquisition Best Practices Report
Sales Compensation Solution Acquisition Best Practices ReportDemand Metric This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.
The plan must survive the attrition and addition of sales representatives. It must accurately calculate and pay commissions on time, as there are risks and trust issues involved when it doesn’t. While the sales compensation plan is, theoretically, an enabler of revenue growth, these characteristics prevent it from scaling as the business grows.
This guide will examine the problems that motivate ICM solution acquisition, the limitations of acquiring one through a traditional RFP, a recommended approach, an example project plan and conclude with a discussion of associated risks and rewards.
To obtain this document, visit us at http://www.demandmetric.com/register
Online Community Framework
Online Community FrameworkDemand Metric Use this Online Community Framework to define the activities required to successfully create, plan and execute an online community plan.
Partnership Application Form
Partnership Application FormDemand Metric This partnership application form requests information from companies interested in becoming an authorized partner, including company contact details, background, competition, familiarity with products, marketing plans, and sales estimates. Applicants are asked to indicate how they want to partner as a distributor, manufacturer, or agent and provide details on their company, marketing strategies, and projected annual revenue from the partnership. By signing the form, applicants consent to verification of the information provided.
SoftwareAdvice IndustryView: B2B Demand Generation Report 2014
SoftwareAdvice IndustryView: B2B Demand Generation Report 2014Software Advice We surveyed 200 business-to-business (B2B) marketing professionals in order to understand which channels, offers, content types and technologies they were using to fuel their demand generation programs—and which they found most effective.
Viewers also liked (9)
Shopper Marketing Methodology & Toolkit
Shopper Marketing Methodology & ToolkitDemand Metric Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Customer Satisfaction Survey
Customer Satisfaction SurveyDemand Metric The document is a customer satisfaction survey that asks customers to rate a company on various aspects of their customer experience on a scale of 1 to 10. It seeks feedback on the sales staff, buying process, value proposition, products/services, customer service and support, website/portal, and brand preference. The survey aims to help the company understand where it exceeds expectations or needs improvement so it can better serve customers' needs.
Marketing Communications Planning Guide
Marketing Communications Planning GuideDemand Metric This document provides a methodology for creating a marketing communications plan in 6 stages: 1) review strategy and environment; 2) understand audiences; 3) set objectives; 4) develop messages; 5) select channels; and 6) set budget and measurement. The goal is to help align communications with marketing strategy and optimize communications for specific audiences and channels to execute and measure the plan.
Emptying Your Cup an Agile Primer 
Emptying Your Cup an Agile Primer Todd Shelton Bruce Nix provides an introduction to agile and Scrum. He summarizes his experience working with various companies to implement agile and Scrum practices. He then discusses some of the key principles of agile, including self-organizing teams, frequent delivery of working software, and responding to change. The rest of the document delves into the specifics of Scrum, including roles, ceremonies like the daily standup and sprint planning, and challenges with adoption.
Agile Mindset and Methologhy
Agile Mindset and MethologhyKevin Masi The document discusses adopting an agile mindset and methodology for marketing. It describes how marketers have traditionally been trained with a classical research and planning approach, but pressures of change require more flexibility. An agile approach embraces iterative testing of hypotheses with customers rather than fixed plans. It emphasizes validating ideas through customer experiments and being comfortable with failure during the search for an effective business model. The document provides examples of how an agile mindset could be applied through website development, customer insights testing, and adapting marketing strategies based on data.
CAI - Agile Scrum Development Presentation
CAI - Agile Scrum Development Presentationdeyoepw The document discusses problems with traditional software development approaches and proposes an agile approach using Scrum. It outlines key principles of Scrum including short iterative development cycles, daily stand-ups, prioritized backlogs and frequent deliveries of working software. Scrum roles of Product Owner, Scrum Master and cross-functional team are defined along with common Scrum artifacts, meetings and metrics used. Challenges of adopting Scrum at an organizational level are also covered.
Terms of Use Policy Template
Terms of Use Policy TemplateDemand Metric This document outlines the terms of use for a company's website. It covers acceptance of terms, limited rights to use content, communications policies, access restrictions, monitoring, trademarks, indemnity, liability limitations, disclaimers, applicable laws, and a contact for questions. Key points include that by using the site one agrees to the terms, content is the company's property and use is limited, communications may be used by the company, password protected areas require accurate registration, and the company is not liable for damages from site use.
Privacy Policy Template
Privacy Policy TemplateDemand Metric [Company Name] collects personal information such as names, contact details, credit information, and other data from customers, lead providers, and surveys. This information is used to provide products and services, customer service, accounting, billing, collections, and marketing of other offerings. [Company Name] may share information with subcontractors and advisers but does not share personal information with other third parties. The privacy policy explains how personal information is collected, used, secured, accessed, and [Company Name]'s use of cookies and links to other sites.
Ad Agency RFI Template
Ad Agency RFI TemplateDemand Metric This document is a request for information (RFI) from an unnamed company seeking an advertising agency partner. It provides instructions for interested agencies to submit background information by a deadline in order to be considered for a subsequent request for proposal (RFP) process. Three agencies will be selected to submit full proposals for a three-year agency services contract with an estimated annual budget of $________. The RFI requests agency details, experience, success stories, and why the agency is a good fit for the company.
Ad
Similar to Agile Marketing How-To Guide (20)
An Introduction to Agile Marketing
An Introduction to Agile MarketingGet2Growth "Agile is the new name of the marketing game" according to Shubu Mitra of Coca-Cola. Agile Marketing dramatically increases speed-to-market; delivers more relevant, engaging and impactful campaigns; drives ongoing innovation; and enhances customer experiences to grow market share. It uses relentless customer focus, iterative experimentation, and ongoing collaboration to drive faster creation, smarter improvements and better results for your marketing activities. This presentation provides a quick introduction to what Agile Marketing is, it's key benefits, and steps to get started.
Marketing Quick Start Guide 
Marketing Quick Start Guide Act-On Software This document provides a quick start guide for marketers to implement marketing automation. It outlines six steps: 1) Get organized by assembling data and content, 2) Sync with sales by setting up a lead management program, 3) Assemble a high-performance team with the right competencies, 4) Implement a pilot automated program to test the process, 5) Optimize and measure results using tactical and strategic metrics, and 6) Reap the rewards of increased qualified leads, revenue, and return on investment that marketing automation can provide. Keeping the initial setup simple and focusing on the basics allows marketers to quickly see results and accelerate their ROI.
What are the Best Real Life Examples of Agile Marketing?
What are the Best Real Life Examples of Agile Marketing?invitereferral Agile marketing is an approach to marketing that values making changes based on experience or data in real-time.
Content marketing blueprint intro
Content marketing blueprint introAccurate Media LLC The Content Marketing Blueprint is a Sales Engine. It is a strategy for attracting visitors to a website, identifying leads and converting leads to sales.
Agile for (and in) Marketing - An Agile Business Management Community Whitepaper
Agile for (and in) Marketing - An Agile Business Management Community WhitepaperEvan Leybourn There is a growing trend towards business agility; the adoption of agile and lean practices across the enterprise. This is nowhere more evident than in marketing. Marketing divisions across the world have starting to adopt iterative and adaptive processes while encouraging self-organising teams and empowered individuals.
The Agile Business Management Community is a grassroots organisation dedicated to the development and promotion of agile and lean outside IT. Our members are respected professionals in their fields and span the globe.
These are some of our observations and experiences on agile for (and in) marketing.
What is agile marketing? 
What is agile marketing? Femi Deji Olajiga Agile marketing is an optimised approach to people, processes and tools in marketing planning and execution, in response to changing customer behaviour and market trends. It provides a way to add, remove and/or modify marketing targets, strategies and tactics on an ongoing basis. Agile marketing centres on a change in business mind-set from the traditional marketing structure to a more flexible (agile) structure that has been so successful in the information technology industry. It champions data-driven marketing decision making, with an emphasis on value creation from a customer’s perspective. Every member of the agile marketing team must embrace the core values of the agile methodology in order to facilitate this shift in mind-set and support the successful completion of the team’s activities and the achievement of the team’s objectives
Boost Sales Productivity through Sales Enablement
Boost Sales Productivity through Sales EnablementDoble Group, LLC Technology advances and open access are disrupting industries and making tools more affordable. While companies are growing sales teams and goals, they are not effectively scaling processes, training, and tools, hurting productivity. Sales enablement aims to empower sales teams to work more efficiently through initiatives like recruiting the best talent, providing training and coaching, equipping teams with tools like CRMs, and assessing performance. The goal is to hire, train, and support sales teams so they can meet increasingly high revenue targets.
Principles of agile marketing explained
Principles of agile marketing explainedFemi Deji Olajiga Agile marketing is based on a growth mind-set across the marketing team – one that allows for open communication across the team without fear of making mistakes. For a marketing team to truly become agile and growth-oriented, it needs to adopt the same agile ground rules from IT software development.
Managing Your Team of Business Developers
Managing Your Team of Business Developersjscher The document discusses managing a sales team through an effective sales management system. It recommends designing a system that clearly defines expectations and allows the sales team to manage themselves. The sales manager's primary role should then be to manage the system and provide coaching. The system should include components like strategy and planning, sales process management, resource deployment, coaching and leadership, sales compensation, recruiting and hiring, and technology management. An effective system that selects the right people and provides necessary coaching can result in significant growth.
Managing Your Team of Business Developers
Managing Your Team of Business DevelopersPeak Focus The document discusses managing a sales team through an effective sales management system. It recommends designing a system that clearly defines expectations and allows the sales team to manage themselves. The sales manager's primary role should then be to manage the system and provide coaching. The system should include components like strategy and planning, sales process management, resource deployment, coaching and leadership, sales compensation, recruiting and hiring, and technology management. An effective system that selects the right people and provides necessary coaching can result in significant growth.
Prepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
How-To Guide - Agile Marketing
How-To Guide - Agile MarketingDemand Metric This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Download the guide @ http://www.demandmetric.com/content/getting-started-agile-marketing
Hsqs Corporate Profile
Hsqs Corporate ProfileAbhishek Kumar Hawthorn 6Sigma Quality Solutions provides training and consulting services related to quality improvement methodologies like Six Sigma. It helps customers transform their businesses through strategic consulting, implementing changes, and outsourcing services. It has expertise across industries to identify areas for process improvement and help businesses capture more market opportunities through a customer-centric approach.
Workfront: 11 Marketing Technologists on Digital Transformation
Workfront: 11 Marketing Technologists on Digital TransformationMighty Guides, Inc. The document discusses strategies for successfully transforming marketing operations through digital transformation. It emphasizes the importance of putting customers at the heart of the transformation, streamlining processes before implementing new technologies, and taking a holistic view of how new technologies will integrate with existing systems. Transformations require eliminating data and team silos, setting short-term goals, testing technologies thoroughly, and gathering ongoing feedback from employees.
Getting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To GuideDemand Metric Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
Six steps to revenue boosting lead generation programs
Six steps to revenue boosting lead generation programsJaslynn joan Here are six steps B2B marketers can take to enhance their lead generation programs.
Source<> http://blog.bizbilla.com/jaslynn-info/user/show/6977/six-steps-to-revenue-boosting-lead-generation-programs
marketing automation guide
marketing automation guideAlison Belsham Marketing automation has evolved from simple email distribution to comprehensive marketing management platforms. Current platforms provide enhanced functionality for disseminating content across various platforms, including nurturing, tracking, reporting and analytics. Marketing automation can significantly increase lead generation, bring marketing and sales into alignment, and allow for more targeted campaigns through database segmentation. When utilized fully, it provides an excellent return on investment.
CMG.Ebook.CMOsChallenges
CMG.Ebook.CMOsChallengesLillie Lancaster 1) The document discusses how adopting an Agile for Marketing (A4M) approach can help CMOs address common challenges they face including understanding customers better, coping with rapid change, aligning marketing with company goals, fostering experimentation, and measuring marketing performance.
2) With A4M, marketing plans are broken down into shorter two-week cycles of planning, execution, and learning to allow for flexibility and rapid adjustment to change.
3) A4M also emphasizes clear priorities, transparency, accountability, and an iterative test-and-learn process to help marketing better demonstrate results and value.
LaSoft Mareting Offer 2020
LaSoft Mareting Offer 2020Andriy Tatchyn How do we work?
- Scrum approach
We use the Scrum approach to keep our team focused on the main project goals, improve the communication process and get results faster.
- Performance reports
You can get complex reports about performance attributes for a specified period. This helps you to compare metrics with the initial objectives.
- Regular communications
It is crucial to gain a good understanding of all your expectations. Regular communication helps to optimize the project implementation process.
- Personal assistance
We assigned an experienced assistant to ensure that everything runs smoothly. We will work directly with you on every aspect of your project.
Ad
More from Demand Metric (20)
The Impact of COVID-19 in B2B Marketing
The Impact of COVID-19 in B2B MarketingDemand Metric In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
Infographic Return Path Email Engagement
Infographic Return Path Email EngagementDemand Metric In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018Demand Metric This document summarizes the key findings from a 2018 report on the state of video marketing. It finds that over 80% of marketers see video as an important content format and its usage is increasing year-over-year across social media, webinars and emails. The most common types of videos produced are webinars, demos and social media videos. It also finds that using advanced video features and integrating video data with sales and marketing systems can help improve results.
Digital Marketing Best Practices Guide
Digital Marketing Best Practices GuideDemand Metric Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Content Marketing Solution Study
Content Marketing Solution StudyDemand Metric Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
SEO Technology Overview
SEO Technology OverviewDemand Metric Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
State of Video Marketing 2017
State of Video Marketing 2017Demand Metric In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Sales Enablement Maturity Model
Sales Enablement Maturity ModelDemand Metric Our Sales Enablement Maturity Model was designed to help organizations with a roadmap for improving their sales enablement capabilities.
Public Relations Maturity Model
Public Relations Maturity ModelDemand Metric The document outlines a 4-stage maturity model for public relations:
1) Undefined - No defined PR strategy or processes, relying on sporadic press releases.
2) Progressive - Focus shifts to building media relationships and trial-and-error strategy development.
3) Mature - Sustainable strategy produces consistent results, and PR is recognized as important.
4) World-Class - PR is a critical success strategy with advanced metrics and executive support.
Customer Engagement Maturity Model
Customer Engagement Maturity ModelDemand Metric Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.
Formalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To GuideDemand Metric Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideDemand Metric Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To GuideDemand Metric Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To GuideDemand Metric This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] to make a content request.
Calculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To GuideDemand Metric Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
Social CRM Best Practices How-To Guide
Social CRM Best Practices How-To GuideDemand Metric Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
Marketing Resource Management How-To Guide
Marketing Resource Management How-To GuideDemand Metric Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
Driving Value with Marketing Automation How-To Guide
Driving Value with Marketing Automation How-To GuideDemand Metric Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected]
B2B Marketing Automation How-To Guide
B2B Marketing Automation How-To GuideDemand Metric Executive Summary
Business-to-business (B2B) marketing automation systems are among the hottest sectors of the technology industry. Vendor revenues have grown at 50% per year since 2009 and will probably top $1 billion in 2014. Leading vendors including Eloqua, Marketo, and Pardot have been acquired or gone public at tremendous valuations. Major software companies including IBM, Oracle, Salesforce.com, Adobe, and Teradata have purchased B2B or business-to-consumer (B2C) marketing automation products. Venture capitalists have invested several hundred million dollars in start-ups and existing firms.
Yet, despite this growth, fewer than 20% of B2B marketers have purchased an integrated marketing automation system (although many more use email, Web analytics, and other component technologies). Even more alarming, many past buyers do not use their systems fully and a significant portion report little benefit from their investment.
The lesson of these statistics is not that marketing automation doesn’t work. The same studies show that the majority of users are satisfied and productive. Rather, the point is that marketing automation works only when marketers deploy their systems effectively. This How-To Guide will help to ensure that you are among the successful majority of B2B marketing automation buyers, not the unhappy remnant.
This 15-page guide includes the following sections:
What is B2B Marketing Automation?
Core Functions
Specialty Functions
Key Considerations
Vendor Landscape
Best Practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
Optimizing Asset Management for Sales Success How-To Guide
Optimizing Asset Management for Sales Success How-To GuideDemand Metric Executive Summary
Asset Management has historically been seen as a marketing and branding function. This technology is used to deliver materials to sales but is not within the sales teams’ direct control or influence. Today, as more organizations focus on marketing and sales alignment, many tools and technologies that were once managed exclusively by marketing have become shared marketing and sales functions.
Despite this alignment progress on many fronts, Asset Management has tended to remain squarely in the hands of marketing. Demand Metric believes that marketing organizations that retain control are missing an opportunity to use Asset Management to its fullest capability.
The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.
This 6-page guide includes the following sections:
What is Asset Management?
The Sales Benefits of Asset Management
Asset Management & Marketing Automation
Asset Management Vendor Selection Criteria
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] (link sends e-mail) to make a content request.
About the Sponsor
Mindmatrix is a cutting-edge marketing automation and sales enablement company. Our platform incorporates all the functions and metrics essential to your sales and marketing departments into a single software package.
Mindmatrix’s marketing automation platform will help you generate leads, cultivate interest and excitement about your organization, and ultimately… close sales. From the initial contact with a potential customer all the way through to their first purchase, and beyond, we have your sales and marketing teams covered.
Recently uploaded (20)
Beyond ROAS: Aligning Google Ads With Your True Business Objectives
Beyond ROAS: Aligning Google Ads With Your True Business ObjectivesSearch Engine Journal How do you make every PPC ad dollar deliver more?
What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)?
Are you using value-based bidding to its full potential?
If not, don’t worry. In this upcoming webinar, you’ll get:
Smarter ways to measure PPC success.
Tested, powerful bidding strategies.
Real, bigger business impact.
These insights will help you shift focus from vanity metrics to meaningful results, like revenue, customer lifetime value, and long-term growth.
Learn How To Get More From Every Ad Dollar
Check out to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.
You’ll Learn To:
-Understand what newly updated smart bidding can do.
-Leverage first-party data to maximize value-based bidding.
-Use testing frameworks to refine and scale what works.
Optimize for outcomes that matter, not just metrics that look good.
Watch Justin Covington, Director of Paid Channels Solutions at iQuanti, as he breaks down the Google Ads changes and show you how to use value-based bidding to drive measurable results.
From campaign structure to audience strategy, you’ll leave this webinar with practical steps you can apply immediately to start optimizing your paid ads for the metrics that matter most.
Byredo Makeup pitch (shortened version).pptx
Byredo Makeup pitch (shortened version).pptxhelloatveronika Shortened version of the final project I did for the Brain Station marketing certificate.
KYC Fraud in the Digital Age_ Understanding the Threat and Strengthening Defe...
KYC Fraud in the Digital Age_ Understanding the Threat and Strengthening Defe...gridlinesseo Explore the escalating threat of KYC fraud in today's digital landscape. This blog delves into common fraud types, their impacts on financial institutions, and how advanced solutions like Gridlines' KYC APIs can fortify defenses against evolving cyber threats.
Twitch Growth Tips: Why View Count Still Matters
Twitch Growth Tips: Why View Count Still Mattersofficialishitamehra Standing out on Twitch takes more than just streaming your viewer count plays a key role in how you're discovered. Viewers are more likely to engage with channels that already appear active. Learn how smart strategies and platforms like Followersrich can help you buy Twitch viewers to boost your growth authentically.
Recover Lost Sales: The Complete Step-by-Step Guide to Abandoned Cart Emails
Recover Lost Sales: The Complete Step-by-Step Guide to Abandoned Cart EmailsSEO Siri Here is a step-by-step guide on creating and implementing effective Abandoned Cart Emails for your e-commerce business.
What are Abandoned Cart Emails?
Abandoned Cart Emails are automated messages sent to potential customers who added items to their online shopping cart but left your website without completing the purchase. They serve as a reminder and encouragement to return and finalize their order.
Why are they Important?
Recover Lost Sales: A significant portion of online shoppers abandon carts. These emails directly target those warm leads, offering a high potential for conversion.
High ROI: Generally, abandoned cart emails have much higher open and click-through rates than standard marketing emails, leading to a strong return on investment.
Customer Engagement: They show you're paying attention and provide an opportunity to address potential concerns or offer help.
Gather Feedback (Indirectly): Low conversion rates might indicate issues with your checkout process, shipping costs, or product information.
Full Steps Guide on Abandoned Cart Emails
Phase 1: Strategy & Foundation
Step 1: Define Your Goals & KPIs
Primary Goal: Recover abandoned carts and increase revenue.
Key Performance Indicators (KPIs):
Open Rate: How many people open the email?
Click-Through Rate (CTR): How many click the link back to their cart?
Conversion Rate: How many complete the purchase after clicking?
Revenue Generated: Total sales directly attributed to these emails.
Average Order Value (AOV) from Recovered Carts: Is it higher/lower than average?
Unsubscribe Rate: Monitor to ensure emails aren't annoying.
Set Realistic Targets: Research industry benchmarks, but focus on improving your own metrics over time.
Step 2: Choose Your Platform & Tools
Email Service Provider (ESP): You need an ESP capable of automation and e-commerce integration. Popular choices include:
Klaviyo (highly focused on e-commerce)
Mailchimp (good all-rounder with e-commerce features)
ActiveCampaign (strong automation capabilities)
Omnisend (e-commerce focused)
Many e-commerce platforms (Shopify, BigCommerce, Magento) have built-in features or dedicated apps.
Ensure Integration: Your ESP must integrate seamlessly with your e-commerce platform (Shopify, WooCommerce, Magento, BigCommerce, etc.) to pull cart data automatically.
Step 3: Plan Your Sequence Timing & Frequency
How many emails? A sequence of 2-3 emails is standard and effective. Sending too many can lead to annoyance and unsubscribes.
When to send? Timing is crucial. A typical sequence:
Email 1: (The Reminder) Send ~30 minutes to 1 hour after abandonment. Catches users who might have been distracted or had a technical issue. Focus: Helpful reminder, easy link back.
Learn more- https://www.seosiri.com/2025/04/abandoned-cart-emails.html
The Power of Scheduling Videos - GudSho.
The Power of Scheduling Videos - GudSho.Gudsho 𝐄𝐯𝐞𝐫 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐯𝐢𝐝𝐞𝐨𝐬 𝐛𝐮𝐭 𝐧𝐨 𝐨𝐧𝐞’𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠? 😥
You’re not alone — 67% 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 say irregular posting kills their engagement 📉
🤔 Think about it — we all love shows that drop at the same time every week.
Your audience’s no different. They want consistency, clarity, and content that shows up when they do.
𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨𝐬 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐭𝐢𝐦𝐞-𝐬𝐚𝐯𝐞𝐫.
𝐈𝐭 𝐡𝐞𝐥𝐩𝐬 𝐲𝐨𝐮 𝐩𝐨𝐬𝐭 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, 𝐛𝐮𝐢𝐥𝐝 𝐥𝐨𝐲𝐚𝐥 𝐯𝐢𝐞𝐰𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐬𝐞𝐞 2𝐱 𝐦𝐨𝐫𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 🚀
Effective Marketing Strategies: Boost Your Business
Effective Marketing Strategies: Boost Your BusinessQaiser Khalil Check out this presentation on effective marketing strategies This slide deck covers key marketing tactics, including SEO, content marketing, social media strategies, and more to help businesses thrive. It's perfect for entrepreneurs, small business owners, and marketers looking to stay ahead of the competition.
Link: Blue’s Notions – Check out our high-quality marketing tools and strategies to elevate your business!
https://bluesnotions.com/
Facebook vs. Instagram Ads: What Should You Use In 2025 ?
Facebook vs. Instagram Ads: What Should You Use In 2025 ?mkarora0303 In the ever-evolving world of digital marketing, brands often ask a key question: Should we advertise on Facebook or Instagram? While both platforms are owned by Meta and offer robust advertising tools, they each have unique strengths, audiences, and formats. Choosing the right one depends on your business goals, target audience, and marketing strategy.
How Smart Brands Use AI Personalization to Keep You Coming Back.pptx
How Smart Brands Use AI Personalization to Keep You Coming Back.pptxWoospers Smart brands harness AI to personalize every interaction analyzing your preferences to deliver tailored content, spot-on product recommendations, and proactive support. It’s all about making you feel seen, valued, and understood. Dive into our latest blog to see how AI-driven personalization keeps modern customers engaged and loyal!
Read now : https://tinyurl.com/ai-powered-23212
Cracking LinkedIn's Algorithm in 2025 to up your content game.
Cracking LinkedIn's Algorithm in 2025 to up your content game.Udit Goenka Ready to turn LinkedIn into your demand‑generation engine? In “Cracking LinkedIn’s Algorithm: Content Creation Success Strategies,” growth marketer Udit Goenka distills years of testing into a repeatable, data‑driven playbook that any B2B professional can apply today. This SlideShare reveals how the platform’s three‑stage content review funnels posts from spam filters to viral reach, why weighted interactions (a thoughtful comment is worth 2× a like) decide whether you dominate feeds, and how LinkedIn’s evolving interest graph maps your expertise to decision‑makers for maximum visibility. If phrases like LinkedIn algorithm, social selling tactics, or personal branding tool fire up your curiosity, you’re in the right place.
Inside the deck you’ll discover the core ranking signals—connection strength, relevance, and engagement probability—and learn to hack them with niche‑specific hashtags, dwell‑time‑boosting hooks, and first‑hour comment loops. You will see why three to five high‑value posts per week outperform daily fluff, the best windows to publish in India, the US, and EMEA, and how mobile‑first document carousels, vertical videos, and polls can spike LinkedIn engagement by up to 950 percent. The slides unpack proven content creation strategies: writing 14‑line text posts that spark conversation, designing thumb‑stopping infographics, and embedding smart CTAs that build authority without triggering clickbait penalties.
But traction alone isn’t growth—measurement is. Udit walks you through a KPI dashboard that tracks impressions, dwell time, profile views, follower velocity, lead volume, and post‑level ROI. You’ll learn external link work‑arounds (post URLs in the first comment), the ideal emoji density, and subtle copywriting tweaks that keep the algorithm smiling. Advanced users get play‑by‑play guidance on harnessing LinkedIn newsletters, Live, and Creator Mode for lasting reach, plus swipeable templates for text, carousel, and video formats so you never stare at a blank cursor again.
This SlideShare is engineered for CMOs, founders, career coaches, social media managers, and anyone who wants B2B marketing results without paid ads. If dominating search for keywords like “LinkedIn engagement”, “content creation strategy”, and “B2B marketing hacks” matters to you, hit that download, save it to your library, and put these frameworks into action before your competitors scroll past. The algorithm is already moving—make sure it’s moving in your favor.
SWOT ANALYSIS MARKETING STRATEGY OC FERREL
SWOT ANALYSIS MARKETING STRATEGY OC FERRELFatimahAzzahro59 A FRAMEWORK FOR DEVELOPING MARKETING STRATEGY
Get client sites EAA-ready: Accessibility best practices for agencies
Get client sites EAA-ready: Accessibility best practices for agenciesAnton Shulke Understanding EAA - Key requirements, timelines, and essential steps agencies must take before June 2025 to ensure compliance.
Positioning accessibility as a service - How to educate clients, communicate the value of accessibility, and seamlessly integrate it into your agency's offerings.
Tools & strategies for scalable compliance - Practical solutions and workflows to efficiently build and maintain accessible websites at scale while enhancing user experience, SEO, and legal protection.
2025-04 - VWO Webinar - Alignment and Focus_ The Key to Delivering Business I...
2025-04 - VWO Webinar - Alignment and Focus_ The Key to Delivering Business I...VWO On the one hand, it’s a simple ask: “Tell me the revenue impact from our experimentation program.” On the other hand…it’s just not that simple. In this webinar, Val and Tim will walk through an approach and mindset that puts business impact—measurable outcomes—at the core of an organization’s approach to research, experimentation, and analysis. And it starts long before a specific test idea or analysis project is identified.
The approach is grounded in unambiguous alignment between the experimentation team and their business partners that focuses on: measurable outcomes, the problems most worth solving to ensure those outcomes come to pass, and treating ideas for addressing those problems as validatable hypotheses.
Digital Reviver - Digital marketing agency in Noida
Digital Reviver - Digital marketing agency in NoidaDigital Reviver In the bustling tech corridors of Noida, Digital Reviver stands tall as a results-driven digital marketing agency. With over a decade of experience in SEO, PPC, and content strategies, this agency has helped hundreds of clients build powerful online presences and drive revenue.
Today, businesses can't afford to ignore the digital space. From visibility on Google to engaging content on social media, every click counts—and that’s where Digital Reviver excels.
digitalmarketingagencyinnoidadigitalreviver.jpg
Why Noida Is a Hub for Digital Marketing Growth
Noida, part of the National Capital Region (NCR), has evolved into a digital magnet for startups, enterprises, and marketing agencies. Here's why:
Technological Infrastructure: With SEZs, IT parks, and top-tier internet infrastructure, Noida offers a fertile ground for digital operations.
Talent Pool: Proximity to universities like Amity and institutions like NIIT fuels a steady stream of skilled professionals.
Startup Ecosystem: From fintech to edtech, startups in Noida demand cutting-edge marketing services.
This thriving environment positions Digital Reviver to tap into both innovation and execution seamlessly.
About Digital Reviver
Digital Reviver isn't just another agency—it’s a growth engine.
Founded: 2014
Team: 50+ professionals including SEO analysts, PPC managers, content creators, and developers
Vision: To make digital transformation accessible and ROI-driven for businesses of all sizes.
Whether it’s a local café or a multinational company, they tailor strategies with precision.
Core Services Offered
Let’s break down the core offerings from Digital Reviver:
SEO (Search Engine Optimization)
SEO is the bread and butter of digital visibility. Here’s what Digital Reviver does:
On-Page SEO: Title tags, meta descriptions, internal linking
Off-Page SEO: Link building, guest posting
Local SEO: Google My Business optimization, local citations
They use tools like SEMrush, Ahrefs, and Screaming Frog to leave no stone unturned.
PPC (Pay-Per-Click Advertising)
If SEO is a marathon, PPC is the sprint—and Digital Reviver knows how to win races.
Google Ads (Search, Display, Shopping)
Bing Ads for specific geographies
Landing page optimization and A/B testing
They manage six-figure budgets with transparency and a laser focus on ROI.
Social Media Marketing
From Facebook to LinkedIn, Digital Reviver crafts platform-specific campaigns that convert.
Strategy Development
Content Calendars
Influencer Outreach
Paid Campaigns
With deep insights into audience behavior, they maximize every rupee spent.
Top 10 Search Engines in the World 2025, Learn form this PowerPoint
Top 10 Search Engines in the World 2025, Learn form this PowerPointkalyanrkm12 This powerpoint explores the top 10 search engines that dominate the internet, highlighting their unique features, strengths, and user benefits. It covers popular platforms like Google, Bing, Yahoo, and emerging alternatives, providing insights into their search algorithms, market share, and specialized uses. Whether you're looking for the most efficient, privacy-focused, or niche search engines, this guide helps you understand which tools best suit your browsing needs. Perfect for tech enthusiasts and everyday users aiming to optimize their online search experience.
Newsletter Data Breakdown 2025. - AZoNetworkpdf
Newsletter Data Breakdown 2025. - AZoNetworkpdfFrank Barker A comprehensive breakdown of AZoNetwork's Scientific Newsletter Audiences in 2025.
Website Designing Company in Delhi – Crafting Engaging, Responsive Websites
Website Designing Company in Delhi – Crafting Engaging, Responsive WebsitesTouchstone Infotech Looking for a trusted Website Designing Company in Delhi? We specialize in creating stunning, responsive, and SEO-friendly websites tailored to your business goals. From startups to enterprises, we deliver high-performing designs that boost user engagement and conversions. Choose our Website Designing Company in Delhi for innovative web solutions that drive results.
Create Unique, Rankable Faceless Videos on Autopilot: ChannelBuilderAI Review
Create Unique, Rankable Faceless Videos on Autopilot: ChannelBuilderAI ReviewSOFTTECHHUB ChannelBuilderAI is a tool that caught my attention as soon as I heard about it. I had the chance to test this system firsthand, and it changed the way I create video content online. If you are looking for a method to ease video production while managing your video channels on YouTube and TikTok, this might be the ideal solution for you. The system is designed to help entrepreneurs, agencies, and content creators build unique faceless channels quickly. Many people are moving to faceless channels, and I have seen them grow fast because they remove the need for on-screen presence.
UNIT 4- PH MARKETING( the marketing management process in the drug industry).pdf
UNIT 4- PH MARKETING( the marketing management process in the drug industry).pdfnecklejadeolis UNIT 4- PH MARKETING( the marketing management process in the drug industry).pdf
Agile Marketing How-To Guide
- 2. 3 What is Agile Marketing? How Agile Marketing Works ! Agile Marketing Manifesto 8 13 ! Examples and Use Cases ! Glossary of Terms ! Defining Team and Roles ! Creating a Backlog ! Running a Sprint Getting Started with Agile Marketing Table of Contents 17 Suggested Tools and Resources © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at [email protected] or +1 (866) 947-7744 Agile Marketing Guidebook and Toolkit – How-To Guide ! Review Process 2 ! Starting small but strong ! Potential obstacles ! Agile Management
- 3. WHAT IS AGILE MARKETING? Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. In an Agile Marketing process, the team discovers and then focuses their collective efforts on the projects that matter most; completing these together cooperatively. The goal with Agile Marketing is to continuously and incrementally improve over time, and consistently measure the impact completed projects provide. Agile Marketing is based on the Agile approach to project management often used in software development to encourage programmers to focus on incremental progress over building bigger projects, that take longer to complete, and may be irrelevant or unnecessary after they are completed. By focusing on projects incrementally, the results are available much quicker, allowing the teams to test and analyze the outcomes before investing more resources in that area. This approach has been so successful helping teams get faster and more efficient that the Marketing world has begun implementing it on marketing related projects, with equally great results. Keeping with the concept behind Agile Marketing, this How-To Guide is designed to be a quick and rapid review of the concept, how it works, and how you can leverage this powerful methodology with your marketing team. © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at [email protected] or +1 (866) 947-7744 Agile Marketing Guidebook and Toolkit – How-To Guide 3
- 4. It is important to state that Agile Marketing is more about focusing on the process itself, than any specific tool. As we shared, you can use a whiteboard to successfully implement an Agile process with your team using Kanban. That said, using digital tools and resources can be a powerful way to organize the work ahead and ensure everything related to your Agile Marketing effort is on track. Here are a few Excel-based tools included in our Agile Marketing Toolkit to help you immediately leverage an organized approach to Agile Marketing with your team: " Backlog Tool: Organize your Product and User Story Backlog. " User Story Prioritization Tool: Find the most useful user stories or tasks. " Sprint Planning Tool: Plan and track what is involved within each sprint. " Kanban Chart: Organize and visually show the context for tasks. " Scrum Master Checklist: Quickly review how well your team is doing. " Standup Checklist: Ensure your Standups do not miss anything important. " Sprint Review Checklist: Ensure your Review follows best practices. " Sprint Retrospective Checklist: Ensure lessons learned are leveraged. If you are looking for a software solution that is Agile-friendly, consider the free software tool Trello, which allows teams to use a digital Kanban board collaboratively. SUGGESTED TOOLS AND RESOURCES © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at [email protected] or +1 (866) 947-7744 17Agile Marketing Guidebook and Toolkit – How-To Guide
- 5. Demand Metric is a marketing research and advisory firm serving a membership community of over 80,000 marketing professionals and consultants in 75 countries. Offering consulting methodologies, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction and complete marketing projects more quickly and with greater confidence, boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit: www.demandmetric.com. ABOUT DEMAND METRIC © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at [email protected] or +1 (866) 947-7744 18Agile Marketing Guidebook and Toolkit – How-To Guide