Agri Marketing Article June 2008

Podcasting has become an important medium for distributing information to specialized industries like pork producers. The podcast SwineCast, which provides content to the pork industry, was downloaded over 72,000 times in 2007 and generated over 235,000 brand impressions through podcasts, emails, and banners. Podcasting allows companies to reach a highly engaged audience that is interested in tailored industry information. Marketers can leverage podcasting to establish their brands as leaders and have conversations with their target audiences.