Ai driven Predictive Analytics. Enough theory - let's talk about results!

Oct 25, 20181 like452 views

RedEye

Find out how RedEye improved customer lifetime value using AI driven Marketing Automation with client Travis Perkins.

AI driven Predictive Analytics
Enough THEORY - let’s talk about RESULTS

Predictive Engagement
Modelling
40%
Fewer
emails sent
Revenue
increased by
25%
Retaining new and
disengaged customers to
secure their LTV
While increasing
top-line revenue
Public
2

Single to
Multi-Buyer
Predicting VIP’s
Customer
Churn
Allow Marketers To Accurately
Predict and Influence Lifetime Value
Prospect
Conversion
Predicting Customer
Lifetime Value
4

People have different
understanding of
what AI is
Strong
understanding
18.9%
Becoming more
confident
18.9%
Source: eMarketer
5

Artificial Intelligence
AI involves machines
that can perform tasks
that are characteristic
of human intelligence
but on a greater scale
Machine Learning
A process for gathering
information and analysing
data to provide learnings for
AI to be successful.
Predictive Analytics
A specific set of algorithms
that provides the likelihood
that something will happen
in the future, eg likelihood
to make a purchase.
6

Predictive
modelling
Customer ID
& Cross-device
tracking
Orchestration
Reporting
& Analytics
DataIntegration
Personal
& Demographic
Onsite Behavioural
Data
Engagement
Data
Transactional
Data
Mobile & Device
Data
Data
APP Data
Lifestyle Data
Email
Direct Mail
Paid Social
SMS
AdWords
Web
Push
Store
Multi-channel
& Data
Segmentation
7

Single to Multi-
purchaser Model
Unsubscribe
Model
First Purchase
Model
Lapsing
Model
27.5%
INCREASE
IN CONVERSION RATE
114.6%
INCREASE
IN SALES
8.8%AN 83.5%
INCREASE
IN SECOND
PURCHASES
(MONTH ON MONTH)
INCREASE
IN RETENTION
909.6%
INCREASE
IN TRANSACTIONS
31.05%
DECREASE
IN UNSUBSCRIBES
103.83%
INCREASE
IN REVENUE
8

Travis Perkins
Predict Customer Churn
PROPORTION
OF CHURN RATE
3.1% 2.9% 1.4%
Jan Apr Aug
Feb Mar Jun JulMay
54%
IN CUSTOMER
REDUCTION
CHURN
LAPSING SEGMENT
ACCOUNTS FOR
48.3% OF
REVENUE
10

Travis Perkins
Predict VIP’s Model

PROPORTION
OF VIP’S 2018
3.2% 3.8% 5.8%
Jan Apr Aug
Feb Mar Jun JulMay
SPEND PER
CUSTOMER HAS
INCREASED
£194
11

We predicted a 46%
growth In LTV over the
next 12 months
Sept 2017 Sept 2018
However we exceeded
this target by 38%
12

By 2020, customer data platforms will power
20% of current multichannel marketing hub
deployments
By 2020, over 50% of multichannel marketers will fully
leverage multidimensional segmentation and predictive
analytics to engage with consumers, up from 35%
who did so in 2017.
Source: Gartner - Smart Hubs and Dumb Spokes13

27%
increase in first purchases
83%
increase in second purchases
66%
increase in VIP numbers
54%
reduction in churn numbers
15

Travis Perkin’s
have increased
customer value by
38%
16

Continue the discussion…
RedEye Confidential
17
Chief Commercial Officer
www.redeye.com
@redeyematthew
Matthew Kelleher
matthew.Kelleher@redeye.com

This document discusses compliant digital marketing practices under GDPR regulations. It covers topics like lawful bases for processing personal data, obtaining consent, use of cookies, and the importance of user experience design. The presentation emphasizes the need for transparency, accountability, and putting privacy at the core of marketing systems and processes. It acknowledges that while compliance can be complex, the regulations should not prevent effective marketing. The future of e-Privacy regulations is also addressed.

How to get prepared for the GDPRRedEye

Cookies, FLoC & GDPR: Marketing ImpactCMassociates

The Customer Data Platform, the Future of the Marketing DatabaseRedEye

Accelerate Revenue with a Customer Data PlatformLattice Engines

Customer Data Platform 101Kiyoto Tamura

Top ten tips for implementing Website PersonalisationRedEye

Connecting the Customer Data DotsTreasure Data, Inc.

The document discusses how marketers can better leverage customer data to improve the customer experience. It provides tips from various experts on developing a robust data strategy, asking the right questions of data to uncover insights, owning customer data to stay compliant with regulations, and how IoT can be used to inform and deploy customer experience solutions. The overall message is that marketers need to stop data from being fragmented and better connect customer touchpoints to deliver personalized experiences.

Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation

Delivering Personalized Experiences using the Power of Data ShiSh Shridhar

The document discusses how a retailer used data and machine learning to address declining sales in their Seattle market. They built a sales driver model that explained 89% of the variations in sales. This identified that a large competitor price gap was negatively impacting sales. The retailer analyzed scenarios showing that reducing the price gap by 15% could lead to $4,500 more in profit. Increasing social media engagement or advertising spending could also boost sales and profits. The recommended actions were to decrease the price gap and increase marketing to reverse the sales declines.

ListenLogic Unstructured & Structured Data AnalyticsListenLogic

How AI and predictive analytics can increase customer lifetime valueMAD//Fest London

Big Data Analytics & InsightsListenLogic

Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe

Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning ShiSh Shridhar

The document discusses how machine learning and sensors can provide insights to retailers by analyzing customer shopping journeys and behaviors. It describes how sensors in stores, online, and in the supply chain can track inventory, sales, and consumer preferences. The presentation then shows examples of how a retailer could use sensor data and machine learning to improve operations, pricing, promotions, and assortment planning.

Customer Insights for RetailShiSh Shridhar

This document discusses how retailers can use data and analytics to better understand customers and enhance the customer experience. It provides examples of how retailers like Pier 1 Imports, Ziosk, and JJ Food Service are using Azure Machine Learning and predictive analytics to personalize recommendations, predict customer purchases and orders, and improve inventory management. The key benefits highlighted are delivering a more personalized customer experience, gaining better customer insights, and helping customers find what they need more easily.

TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...Bob Samuels

This document provides an overview of the big data and predictive analytics ecosystem by mapping out the key components. It shows how data flows from various sources through data management, processing, analytics and applications. It outlines different types of analytics and examples of applications across various vertical industries. The document also includes examples of real-time bidding and different players in the digital advertising ecosystem.

How can data analytics boost your business growthRay Business Technologies

Cross Channel Attribution Modeling In ActioniCrossing GmbH

Social Marketing: Insight and ResponseTeradata

XL PPTXSyed Faisal Hasani

XtremeLogics provides a solution for real-time social media monitoring and data categorization. Their platform automatically categorizes social media data to transform it into useful information for applications. It can answer questions about customer satisfaction and interest in programs. The platform extracts data from sources like Twitter, Facebook, and LinkedIn and performs sentiment analysis, behavioral mapping, and parameterization.

Customer data driven marketing for digital servicesVrishali Sinha

This document discusses how mobile operators can use customer data and analytics to improve digital marketing strategies. It recommends that operators analyze user behavior and segment customer data to personalize promotions and offers. This allows operators to increase adoption rates, enhance revenue streams, fully exploit upsell opportunities, manage churn, and improve customer experience. The document provides examples of how analytics can be used across the customer journey, from search and discovery to on-boarding and retention, to optimize interactions and conversion rates.

Big data Business Use CasesPromptCloud

Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...Big Cloud Analytics, Inc.

The document discusses how organizations can fund their big data and analytics initiatives through incremental revenues, cost savings, and more effective marketing spending. It outlines typical stages in a company's analytics journey and provides case studies showing how analytics has been used to increase revenues by 2.5x, decrease costs by $2,190, and improve customer satisfaction by 63%. The key message is that most companies are not fully leveraging the data they already have and that properly implemented analytics can significantly improve customer engagement and drive strong returns.

Big Data: Banking Industry Use Case Ramandeep Kaur Bagri

Big Data presence in the high volume in the data storages can help in various ways to learn more about the need and trends of the current market which will be useful for all type of organizations. Modern information technology used to analyze the relationship between social trends and market insights is a useful way to have indirectly interlinked to customers and their interests from unstructured and semi-structured data. Such analysis will give organizations a broader view towards the practical needs of customers and once banking industry or any industry could know the customers, they can serve better and with more flexibility. In this presentation, team has primarily created the platform and designed the architecture in big data technology for banking industry to maximize the users of credit card.

SEAGATEChristina Azzam

Seagate provides a customer portal called Seagate Direct that offers self-service business-to-business applications for direct customers. The portal provides secure access to applications for ordering, returns, pricing, marketing, billing, and support. It improves efficiency for customers and Seagate by reducing manual processes. Key applications on the portal include online ordering (SOLO), price lists, sales and marketing programs, billing status, and electronic returns. The portal has over 1,000 users that generate over 100,000 visits per quarter. Feedback from customers on usability has been positive.

Data collection, processing & organization with USPA frameworkTrieu Nguyen

Business Analytics in Retail E-CommerceAnand Narayanan

This document discusses using business data analytics to improve performance management in a retail e-commerce company. It describes collecting data through Google Analytics and identifying key performance indicators like conversion rate and cart abandonment rate. It then shows how operational analytics like a product recommender engine can help increase basket size by predicting complementary products. The conclusion is that business analytics can enhance performance management by enabling behavioral prediction and establishing an effective framework to quantify benefits and connect analytics to strategic goals. Further research opportunities are identified around measuring return on investment of performance analytics and identifying benchmark case studies.

Customer Data Platform and Predictive Analytics - A killer combination?RedEye

AgilOne Enterprise EditionAgilOne

More Related Content

What's hot (20)

Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation

Delivering Personalized Experiences using the Power of Data ShiSh Shridhar

ListenLogic Unstructured & Structured Data AnalyticsListenLogic

How AI and predictive analytics can increase customer lifetime valueMAD//Fest London

Big Data Analytics & InsightsListenLogic

Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe

Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning ShiSh Shridhar

Customer Insights for RetailShiSh Shridhar

TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...Bob Samuels

How can data analytics boost your business growthRay Business Technologies

Cross Channel Attribution Modeling In ActioniCrossing GmbH

Social Marketing: Insight and ResponseTeradata

XL PPTXSyed Faisal Hasani

Customer data driven marketing for digital servicesVrishali Sinha

Big data Business Use CasesPromptCloud

Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...Big Cloud Analytics, Inc.

Big Data: Banking Industry Use Case Ramandeep Kaur Bagri

SEAGATEChristina Azzam

Data collection, processing & organization with USPA frameworkTrieu Nguyen

Business Analytics in Retail E-CommerceAnand Narayanan

Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation

Delivering Personalized Experiences using the Power of Data ShiSh Shridhar

ListenLogic Unstructured & Structured Data AnalyticsListenLogic

How AI and predictive analytics can increase customer lifetime valueMAD//Fest London

Big Data Analytics & InsightsListenLogic

Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe

Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning ShiSh Shridhar

Customer Insights for RetailShiSh Shridhar

TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...Bob Samuels

How can data analytics boost your business growthRay Business Technologies

Cross Channel Attribution Modeling In ActioniCrossing GmbH

Social Marketing: Insight and ResponseTeradata

XL PPTXSyed Faisal Hasani

Customer data driven marketing for digital servicesVrishali Sinha

Big data Business Use CasesPromptCloud

Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...Big Cloud Analytics, Inc.

Big Data: Banking Industry Use Case Ramandeep Kaur Bagri

SEAGATEChristina Azzam

Data collection, processing & organization with USPA frameworkTrieu Nguyen

Business Analytics in Retail E-CommerceAnand Narayanan

Similar to Ai driven Predictive Analytics. Enough theory - let's talk about results! (20)

Customer Data Platform and Predictive Analytics - A killer combination?RedEye

AgilOne Enterprise EditionAgilOne

adb.pdfAdityaMehta724216

- Azure Databricks provides a curated platform for data science and machine learning workloads using notebooks, data services, and machine learning tools. - Only a small fraction of real-world machine learning systems is composed of the actual machine learning code, as vast surrounding infrastructure is required for data collection, feature extraction, model training, and deployment. - Azure Databricks can be used across many industries for applications like customer analytics, financial modeling, healthcare analytics, industrial IoT, and cybersecurity threat detection through machine learning on structured and unstructured data.

Peak at NRF 2020: Retail's Big ShowJonTaylor93

Suren GuptadaveGBE

The document discusses how CIOs can drive business value through digital innovation, world-class execution, and protecting customer data. It notes that CEOs are bringing CIOs to the table to help with digital innovation and cites forces like big data, cloud computing and mobile that are changing the business landscape. The CIO's role is to execute IT at a world-class level, organize IT to drive business growth, innovate digitally, and protect customer data and the company from cyber threats.

Cisco Connect 2018 Philippines - Trends transforming it network data into bus...NetworkCollaborators

The document discusses how businesses can transform network data from their IT systems into business insights through analytics. It provides examples of how companies in various industries have used analytics on data from areas like IT monitoring, sales, spending, and marketing to gain insights into issues like customer behavior, equipment maintenance, and fraud prevention. The document also outlines the services offered by Trends & Technologies Inc., a business solutions provider, including their expertise in areas like infrastructure, security, analytics, and managed IT services.

Redefining Analytics and Commerce in the age of the empowered consumer_FrankT...IBM Switzerland

This document discusses how mobile technology and social media are reshaping business and consumer expectations. It notes that consumers now expect seamless, personalized experiences across all channels and want more control over how and when they interact with brands. The document advocates that companies take an integrated approach to commerce that focuses on customer experience, value chain optimization, and customer insight in order to deliver exceptional customer experiences.

How can data empower next generation FinTech and eCommerce?Charles Mok

This document discusses how data and new technologies can empower next-generation FinTech and eCommerce. It outlines how companies in these sectors are using big data, predictive analytics, personalized recommendations, and other innovations to improve customer experiences and outcomes. The document argues that Hong Kong has strong potential for FinTech and eCommerce success if it fosters effective competition, supports a regulatory sandbox, and adopts holistic policies around areas like talent, infrastructure, data access, and innovation-friendly regulations.

Data Driven Digital TransformationAnil Chopra

Presentation 1.0Johan Simonsson

TFOE - Social | A importância dos cookies e 1st party data para o e-commerceE-Commerce Brasil

This document discusses strategies for 1st party data collection and use in a cookieless future. It notes that with the loss of third party cookies, companies will need to rely more on first party data from their own interactions and transactions with customers. A customer data platform can serve as a single source of truth to store all customer data from various sources and channels. While there won't be a single replacement for third party cookies, alternatives like federated learning and universal IDs may provide some ability for segmentation and measurement. Marketers will need solutions that provide addressability, accountability, and insights to continue personalized experiences across channels in a privacy-focused landscape.

Primend Ärikonverents - Keynote: Surviving, Differentiating and Dominating on...Primend

Socrates once said “The secret of change is to focus all your energy, not on fighting the old, but on building the new”. Organizations throughout the world must think about the new digital world and evaluate how to get from where they are today to where they need to be in the future! In this presentation we will look into the changing landscape which is driving this 4th Industrial Revolution and present some areas you might like to focus on as you reposition your organization to compete in an increasingly digital world. Esineja: Mark Torr (Microsoft)

Mastering B2B Lead Generation with AI-Powered Tools.pdfSalesbridge

In today's fast-paced B2B landscape, traditional lead generation strategies are no longer enough. Discover how AI-powered tools can transform your approach to finding and nurturing high-quality leads. From predictive analytics to automated outreach, AI is revolutionizing every step of the lead generation process. Learn actionable tips and proven strategies to enhance your B2B lead generation efforts, boost efficiency, and drive better results. Stay ahead of the competition and harness the power of AI for smarter, more targeted lead generation.

AI/ML: Breaking through the hype to deliver strong business outcomes_AWS_Peak...National Retail Federation

The document discusses how AI/ML can help deliver business outcomes by moving past hype. It provides examples of how Footasylum used AI to increase digital revenues by 28% and return on ad spend by 10x through personalized marketing, recommendations, and social media targeting. The document also outlines Peak's full-stack AI system and how it supports connected retail through optimizing demand planning, inventory, logistics and more to improve profitability and efficiency. Real customer stories demonstrate how AI can be applied across marketing, supply chain, and operations.

Big Data Analytics in 2023InData Labs

How the Internet of Things will change marketing and marketersPrayukth K V

Winning the New Digital Consumer with Hyper-RelevanceJoseph M Bradley

Welcome to the Cognitive Supply ChainCor Ranzijn

The document discusses how artificial intelligence (AI) and cognitive computing technologies are enabling new capabilities for supply chain management. These technologies can instrument, interconnect, and make intelligent decisions across supply chains. The document outlines how IBM offers digital operations solutions that leverage these technologies for real-time insights, predictive analytics, and digital transformation. It then provides examples of how early adopters are applying AI to challenges like demand forecasting, risk management, and sales and operations planning to drive unparalleled operational excellence.

II-SDV 2015, 20 - 21 April, in NiceDr. Haxel Consult

Slalom Consulting is a business and technology consulting firm with over 2,700 consultants across 16 offices in North America and London. Their primary service areas include data visualization, customer and marketing analytics, predictive modeling, data mining, Alteryx, and technical architecture. The document discusses data science and analytical methods like reporting/visualization, market basket analysis, customer lifetime value, and attrition analysis that Slalom utilizes to provide insights for their clients.

"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing

During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015. Main themes of the webinar included: •What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience. •Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization. • Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.

Customer Data Platform and Predictive Analytics - A killer combination?RedEye

AgilOne Enterprise EditionAgilOne

adb.pdfAdityaMehta724216

Peak at NRF 2020: Retail's Big ShowJonTaylor93

Suren GuptadaveGBE

Cisco Connect 2018 Philippines - Trends transforming it network data into bus...NetworkCollaborators

Redefining Analytics and Commerce in the age of the empowered consumer_FrankT...IBM Switzerland

How can data empower next generation FinTech and eCommerce?Charles Mok

Data Driven Digital TransformationAnil Chopra

Presentation 1.0Johan Simonsson

TFOE - Social | A importância dos cookies e 1st party data para o e-commerceE-Commerce Brasil

Primend Ärikonverents - Keynote: Surviving, Differentiating and Dominating on...Primend

Mastering B2B Lead Generation with AI-Powered Tools.pdfSalesbridge

AI/ML: Breaking through the hype to deliver strong business outcomes_AWS_Peak...National Retail Federation

Big Data Analytics in 2023InData Labs

How the Internet of Things will change marketing and marketersPrayukth K V

Winning the New Digital Consumer with Hyper-RelevanceJoseph M Bradley

Welcome to the Cognitive Supply ChainCor Ranzijn

II-SDV 2015, 20 - 21 April, in NiceDr. Haxel Consult

"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing

Recently uploaded (20)

Get client sites EAA-ready: Accessibility best practices for agenciesAnton Shulke

Delaney Cruz Head of Partner Program, AudioEye Understanding EAA - Key requirements, timelines, and essential steps agencies must take before June 2025 to ensure compliance. Positioning accessibility as a service - How to educate clients, communicate the value of accessibility, and seamlessly integrate it into your agency's offerings. Tools & strategies for scalable compliance - Practical solutions and workflows to efficiently build and maintain accessible websites at scale while enhancing user experience, SEO, and legal protection.

Digital Reviver - Digital marketing agency in NoidaDigital Reviver

In the bustling tech corridors of Noida, Digital Reviver stands tall as a results-driven digital marketing agency. With over a decade of experience in SEO, PPC, and content strategies, this agency has helped hundreds of clients build powerful online presences and drive revenue. Today, businesses can't afford to ignore the digital space. From visibility on Google to engaging content on social media, every click counts—and that’s where Digital Reviver excels. digitalmarketingagencyinnoidadigitalreviver.jpg Why Noida Is a Hub for Digital Marketing Growth Noida, part of the National Capital Region (NCR), has evolved into a digital magnet for startups, enterprises, and marketing agencies. Here's why: Technological Infrastructure: With SEZs, IT parks, and top-tier internet infrastructure, Noida offers a fertile ground for digital operations. Talent Pool: Proximity to universities like Amity and institutions like NIIT fuels a steady stream of skilled professionals. Startup Ecosystem: From fintech to edtech, startups in Noida demand cutting-edge marketing services. This thriving environment positions Digital Reviver to tap into both innovation and execution seamlessly. About Digital Reviver Digital Reviver isn't just another agency—it’s a growth engine. Founded: 2014 Team: 50+ professionals including SEO analysts, PPC managers, content creators, and developers Vision: To make digital transformation accessible and ROI-driven for businesses of all sizes. Whether it’s a local café or a multinational company, they tailor strategies with precision. Core Services Offered Let’s break down the core offerings from Digital Reviver: SEO (Search Engine Optimization) SEO is the bread and butter of digital visibility. Here’s what Digital Reviver does: On-Page SEO: Title tags, meta descriptions, internal linking Off-Page SEO: Link building, guest posting Local SEO: Google My Business optimization, local citations They use tools like SEMrush, Ahrefs, and Screaming Frog to leave no stone unturned. PPC (Pay-Per-Click Advertising) If SEO is a marathon, PPC is the sprint—and Digital Reviver knows how to win races. Google Ads (Search, Display, Shopping) Bing Ads for specific geographies Landing page optimization and A/B testing They manage six-figure budgets with transparency and a laser focus on ROI. Social Media Marketing From Facebook to LinkedIn, Digital Reviver crafts platform-specific campaigns that convert. Strategy Development Content Calendars Influencer Outreach Paid Campaigns With deep insights into audience behavior, they maximize every rupee spent.

Marketing and Brand identity Presentation for small ngosjujuaw05

📘 Best Email Marketing Service_ Step-by-Step Guide.pdfpckhetal

Introduction Email marketing remains one of the most powerful tools for businesses, bloggers, and marketers alike. Whether you’re looking to boost your sales, connect with your audience, or nurture leads, choosing the best email marketing service can make all the difference. In this step-by-step guide, we’ll walk you through everything you need to know to pick the best platform for your needs and start building high-performing email campaigns. Why Choosing the Right Email Marketing Service Matters Before we dive into the steps, it’s important to understand why selecting the right service is crucial: Better Deliverability: Ensures your emails land in inboxes, not spam folders. Ease of Use: A user-friendly platform saves time and reduces frustration. Automation Features: Helps you engage with your audience effortlessly. Scalability: Allows your campaigns to grow as your business grows. Analytics and Reporting: Shows you what’s working and what’s not. With the right email marketing service, you’ll not only simplify your marketing efforts but also maximize your return on investment (ROI). More Details Visit Official Website Page here : www.digiwininfotech.com

Crossmarket Org .pdf it is the best plan i everpratiksinha319

CaseStudy of marketing strategy of himalyan javaPrashantShah565560

The 10 Best Tips to Get SoundCloud Likes & Grow Your Profile Fast.pdfSociofire

Effective Marketing Strategies: Boost Your BusinessQaiser Khalil

Check out this presentation on effective marketing strategies This slide deck covers key marketing tactics, including SEO, content marketing, social media strategies, and more to help businesses thrive. It's perfect for entrepreneurs, small business owners, and marketers looking to stay ahead of the competition. Link: Blue’s Notions – Check out our high-quality marketing tools and strategies to elevate your business! https://bluesnotions.com/

Topic 2 Nature of Services and Types of Services and Products .pptAniaSajjad

AEC Websites That Recruit & Retain TalentDavid Lecours

Content Marketing for Sinclair Marketingemilysemler

How Smart Brands Use AI Personalization to Keep You Coming Back.pptxWoospers

Smart brands harness AI to personalize every interaction analyzing your preferences to deliver tailored content, spot-on product recommendations, and proactive support. It’s all about making you feel seen, valued, and understood. Dive into our latest blog to see how AI-driven personalization keeps modern customers engaged and loyal! Read now : https://tinyurl.com/ai-powered-23212

branding companies in india|Poppy Pulse|pptxPoppy Pulse

How to Integrate AI into Your Marketing Campaigns TodayNapierPR

Create Unique, Rankable Faceless Videos on Autopilot: ChannelBuilderAI ReviewSOFTTECHHUB

ChannelBuilderAI is a tool that caught my attention as soon as I heard about it. I had the chance to test this system firsthand, and it changed the way I create video content online. If you are looking for a method to ease video production while managing your video channels on YouTube and TikTok, this might be the ideal solution for you. The system is designed to help entrepreneurs, agencies, and content creators build unique faceless channels quickly. Many people are moving to faceless channels, and I have seen them grow fast because they remove the need for on-screen presence.

Recover Lost Sales: The Complete Step-by-Step Guide to Abandoned Cart EmailsSEO Siri

Here is a step-by-step guide on creating and implementing effective Abandoned Cart Emails for your e-commerce business. What are Abandoned Cart Emails? Abandoned Cart Emails are automated messages sent to potential customers who added items to their online shopping cart but left your website without completing the purchase. They serve as a reminder and encouragement to return and finalize their order. Why are they Important? Recover Lost Sales: A significant portion of online shoppers abandon carts. These emails directly target those warm leads, offering a high potential for conversion. High ROI: Generally, abandoned cart emails have much higher open and click-through rates than standard marketing emails, leading to a strong return on investment. Customer Engagement: They show you're paying attention and provide an opportunity to address potential concerns or offer help. Gather Feedback (Indirectly): Low conversion rates might indicate issues with your checkout process, shipping costs, or product information. Full Steps Guide on Abandoned Cart Emails Phase 1: Strategy & Foundation Step 1: Define Your Goals & KPIs Primary Goal: Recover abandoned carts and increase revenue. Key Performance Indicators (KPIs): Open Rate: How many people open the email? Click-Through Rate (CTR): How many click the link back to their cart? Conversion Rate: How many complete the purchase after clicking? Revenue Generated: Total sales directly attributed to these emails. Average Order Value (AOV) from Recovered Carts: Is it higher/lower than average? Unsubscribe Rate: Monitor to ensure emails aren't annoying. Set Realistic Targets: Research industry benchmarks, but focus on improving your own metrics over time. Step 2: Choose Your Platform & Tools Email Service Provider (ESP): You need an ESP capable of automation and e-commerce integration. Popular choices include: Klaviyo (highly focused on e-commerce) Mailchimp (good all-rounder with e-commerce features) ActiveCampaign (strong automation capabilities) Omnisend (e-commerce focused) Many e-commerce platforms (Shopify, BigCommerce, Magento) have built-in features or dedicated apps. Ensure Integration: Your ESP must integrate seamlessly with your e-commerce platform (Shopify, WooCommerce, Magento, BigCommerce, etc.) to pull cart data automatically. Step 3: Plan Your Sequence Timing & Frequency How many emails? A sequence of 2-3 emails is standard and effective. Sending too many can lead to annoyance and unsubscribes. When to send? Timing is crucial. A typical sequence: Email 1: (The Reminder) Send ~30 minutes to 1 hour after abandonment. Catches users who might have been distracted or had a technical issue. Focus: Helpful reminder, easy link back. Learn more- https://www.seosiri.com/2025/04/abandoned-cart-emails.html

Get client sites EAA-ready: Accessibility best practices for agenciesAnton Shulke

Understanding EAA - Key requirements, timelines, and essential steps agencies must take before June 2025 to ensure compliance. Positioning accessibility as a service - How to educate clients, communicate the value of accessibility, and seamlessly integrate it into your agency's offerings. Tools & strategies for scalable compliance - Practical solutions and workflows to efficiently build and maintain accessible websites at scale while enhancing user experience, SEO, and legal protection.

Why Digital Marketing is Essential for Modern Businesses.pptxmarketingtagsnticks

In this SlideShare presentation, discover why digital marketing is essential for modern businesses and how it plays a vital role in brand visibility, lead generation, and customer engagement. Learn the core components of a successful digital strategy, including SEO, social media optimization, Google Ads, and content marketing. We also highlight the services offered by Tags N Ticks, a full-service digital marketing agency helping startups, small businesses, and enterprises achieve measurable online growth. Whether you're looking to improve your website traffic, build your brand, or increase your ROI, this guide covers everything you need to know. visit for more info

Website Designing Company in Delhi – Crafting Engaging, Responsive WebsitesTouchstone Infotech

Twitch Growth Tips: Why View Count Still Mattersofficialishitamehra