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From
OVERWHELMED
to
EMPOWERED:
How AI can boost
your business
potential.
AI for business workshop, Hermanus: 31 July
AGENDA
What is AI?
The threats.
What can it do for me?
AI tools overview.
The major GPT’s and what
they can do.
Other AI tools.
Prompts: engineering,
chaining, mastery.
AI strategy?
AI policy?
Practical applications.
Learn more
Now what? ( verify, AI dream
team, experiment )
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
Is it a fad, or is it here
to stay?
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI and
you?
Vulnerabilities
1. Accusations of plagiarism
2. Unintentional copyright infringement
3. Generic content creation
4. Negative public reaction
5. Possible bans or blacklisting
6. Pivoting your business or career
3 most common
reasons people
fear AI
AI for business workshop, Hermanus: 31 July
What can
AI do
for me?
This is what
marketers
say
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
What can it do for me?
But is it just for marketing?
Legal
Real estate
Consulting Marketing
Finance
Outreach
Business strategy
Customer service
Health tech Creativity
Social media
management
HR
Content creation &
editing
Therapy
Learning and
development
Science
Logistics
Manufacturing
Administration
Writing
Coding
EVERYDAY AI APPLICATIONS
AI for business workshop, Hermanus: 31 July
GPT’S
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
https://www.youtube.com/watch?v=S7xTBa93TX8
https://www.copy.ai/
https://www.copy.ai/
AI for business workshop, Hermanus: 31 July
What sets Perplexity apart?
We focus on search
Transparency is key
Up-to-date information
Go deeper with follow-up questions
Search beyond words
AI for business workshop, Hermanus: 31 July
LLM Leaderboard
Fee structures
Don’t think you can cheat
Google!
Other Useful tools
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
What is prompt engineering?
Why is prompt engineering so
important?
AI for business workshop, Hermanus: 31 July
What is prompt chaining?
•Break
complicated
task down into
smaller bits.
•Create folders
https://pi.ai/talk
Ben
Angel’s
8 step
prompt
guide
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
CONTENT ANALYSE
REPEAT PERSONA
AI for business workshop, Hermanus: 31 July
WORKFLOWS
AI workflow automation harnesses the
prowess of artificial intelligence to streamline
mundane tasks like data entry, processing,
and analysis. By delegating these repetitive
tasks to computers, businesses can
significantly enhance efficiency and
productivity.
AI for business workshop, Hermanus: 31 July
AI for business workshop, Hermanus: 31 July
Still overwhelmed?
Where to start?
Which tools to
use?
YOU NEED AN AI
Tools to consider
Advertising Tool (Ad Creative)
Chatbots (ChatGPT, Claude, Bing AI, Gemini, Pi)
Content creation (Jasper, Copy.ai, Anyword)
Grammar checkers and rewording tools (Grammarly, Wordtune, Copy.ai)
Video creation and editing (Descript, Wondershare Filmora, Runway)
Image generation (DALL·E 3, Midjourney)
Voice and music generation (Murf, ElevenLabs)
Knowledge management and AI grounding (Mem, Notion AI, Personal AI)
Task and project management (Asana, Notion AI)
Transcription and meeting assistants (Otter AI, Krisp)
Scheduling (Reclaim, Clockwise, Motion, Planable)
Email inbox management (SaneBox, Mailbutler (Outlook), EmailTree (can
input knowledge base)
Slide decks and presentations (Decktopus, Beautiful.ai)
Automation (Make, Copy.ai, Zapier)
Interact with Google Docs, Spreadsheets, Gmail (Google Workspaces/Gemini)
AI STRATEGY
AI POLICY
Wanna learn more?
Key Points
Experiment
Check / Verify
Keep learning
Don’t abuse
Stay original
Create your “team”
japie@interactiveconcepts.co.za

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