Akbank Mobile Money Transfer - Case Study
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The document details a mobile money transfer application designed for quick and secure transactions, allowing users to send money within 20 seconds through a simple three-step process. Key features include easy activation, secure banking, and various money transfer options, including to and from bank accounts and credit cards. The application operates independently from the web and emphasizes user-friendly operations and security measures.
Akbank Mobile Money Transfer - Case Study
- 1. Mobile Money Transfer Application October 2011 [email protected]
- 2. Definition What is money transfer application? •‘Mobile Money Transfer’ application is the easiest way to transfer money. •You could transfer your money approximately in 20 seconds, in 3 steps. •It is a personal and secure application. When you change your SIM card or give your phone to anyone, it does not perform any transaction. • Use SMS or http infrastructure for execution operations Key Features • Easy Money Transfer • Easy Activation • Easy Authentication • Secure banking
- 4. Application Flow Chart From Your Account Send Money To Any Bank Account From Your Credit Card Send Money To Main Menu ATM (Person) To your AKBANK Credit Card Send Money To To Any AKBANK Credit Card Credit Card To Any Other Bank Credit Card
- 5. Initial Activation Process ‘Mobile Money Transfer Application’ activation steps. Terms & Conditions Set Preferences Authentication Confirmation Conclusion • It is completed in 5 simple steps. • All activation steps are managed on the mobile application, independent from the web site.
- 6. Main Menu • No additional Authentication (login etc.) needed after Activation step. • Provided functionality • Money Transfer to ATM • Money Transfer to Account from your Account / Credit Card • Money Transfer to your Credit Card / any other Credit Card
- 7. Main Menu > to ATM Main Page Inputs Confirmation Conclusion • Account to ATM’ money transfer process. • Required Inputs for this transaction; o Receiver MSISDN o Amount o Debit Card Password
- 8. Main Menu > to Account Main Page Inputs Confirmation Conclusion • ‘Credit Card to Account’ money transfer process. • Required Inputs for this transaction; o Receiver MSISDN o Amount o Credit Card Password o Expiration Date of Credit Card
- 9. Main Menu > to Credit Card Main Page Inputs Confirmation Conclusion • ‘Account to Credit Card’ money transfer process with Card Number. • Required Inputs for this transaction; o Receiver Card Number o Amount o Debit Card Password
- 10. Support Page Main Page Support • ‘Support’ page. • There are 5 functions; o Help o FAQ (Frequently Asked Questions) o Pricing info about transactions o Calling to ‘Call Center’ directly o Reactivation
- 12. Technical Architecture Activation Process by API SMS Banking Gateway/ Interface Core Banking Transactions API by SMS Interface SMS Handling Security Activation Process by API Interface Define SMS Banking Status Set Bank Account Set Credit Card Set Limitation • For Mobile Money Transfer Application • new security rules need to be developed • new business rules need to be developed • may to be developed approximately 50 man/day
- 13. PR Activities
- 14. TV Commercial and Demo TV Commercial Application Demo http://www.youtube.com/watch?v=tQtKnDKV http://www.youtube.com/watch?v=h7t- 6Aw&feature=player_embedded 30rcPoI&feature=player_embedded
- 15. Print and Outdoor Advertising