Alfresco Crafter Lunch and Learn
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Learn how leading organizations are leveraging Crafter CMS in combination with the Alfresco ECM platform to manage and optimize enterprise websites, intranets, portal applications, digital assists, and more!
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Alfresco Crafter Lunch and Learn
- 1. Modernizing Today’s Business Experience Matters! 1
- 2. 2 Introducing Crafter CMS • Web Content Management integration for Alfresco • Enterprise class web content and digital experience management features • 100% open source code base and community – Since 2007 • Commercial licenses and support
- 3. 3 Award Winning Content and Experience Management for Alfresco
- 4. 4 100% Open Source ● Open standards ● No vendor lock-in ● GPL v3 license ● All code on GitHub ● Open community ● Open wiki / documentation ● Open issue tracking
- 5. 5 The Same Business Model as Alfresco • Commercial licenses • Certified builds and patches • Production support • Training • Award winning partner ecosystem
- 6. 6 Enterprise Web Content Management • User Friendly Content Authoring • In-context Preview and Editing • Multi-Channel Publishing • Personalization and Content Targeting • Web Analytics Integration • Site Blueprints • Internationalization • High Performance Content Delivery • Ease of Integration – CRM, ERP, etc. • On Premise and Cloud Support ● Social, User Generated Content ● Identity management, SSO and profiles ● Multi-tenant infrastructure
- 7. 7 Crafter/Alfresco vs. the Industry
- 8. 8 Powering Many of the World’s Top Brand Experiences … and others
- 9. Modernizing Today’s Business (Experiences) Russ Danner Vice President, Products Crafter Software
- 10. Examples of Crafter CMS / Alfresco Powered Experiences
- 11. 11 Marriott Global Services • Corporate Extranet • Operation of 19 Brands • 3rd most critical system @ Marriott • Worldwide use, nearly 400K users • Quickly communicate within Marriott • Repository for all standards / SOPs • Document & Policy Management • Enterprise Security
- 12. 12 Papa John’s.com & Mobile App • Easy to use WCM • Multi-channel content • High volume e-commerce integration • CRM integration • Personalized content • High performance, heavy traffic volume site
- 13. 13 Unigroup’s Mayflower.com • Legacy CMS replacement • Easy to use WCM • Single platform for many sites • Enterprise systems integration
- 14. 14 A T & T’s developer.att.com • Online community of developers • Powerful easy to use WCM • Social UGC integration • ATG replacement / consolidation • eCommerce integration • Analytics integration
- 15. Where Does Customer Experience Start?
- 16. Modernizing the Business is ALL ABOUT EXPERIENCES 16 You've got to start with the customer experience and work back toward the technology, not the other way around. – Steve Jobs
- 17. What Kind of Experiences are Important?
- 21. Everyone Loves a Good Experience. Does it Matter? Or is it Just Fluff?
- 22. Experience Matters (to the Bottom Line) 22
- 23. It Matters. Let’s Dig in and Learn How to Make It Happen
- 24. 24 What Makes a Great Experience?
- 25. 25 Multi-channel
- 26. 26 Contextual
- 27. 27 Personalized
- 28. 28 Social
- 29. 29 On-point and Easy to Use
- 30. 30
- 31. Ingredients for Great Experience 31
- 32. Content 32
- 33. Content Strategy Easy Content Development Content System of Record Content Distribution/Delivery Content Tracking 33
- 34. User Data 34
- 35. Architecture 35
- 36. This is Rarely the Answer (Suite based Solutions) 36
- 38. Making it Happen: Putting the Plan in to Action 38
- 39. Headless, Content Agnostic Repository 39 • Library services • Single source of truth • Any kind of content • Enterprise grade • WCM, DAM, & other ECM
- 40. Powerful Content Creation 40 • Web based • Rich desktop tool support (Photoshop etc) • Create/manage any digital content • Easy to use • Safe editing and content testing • Loosely coupled to repository
- 41. Decoupled, Scalable Content Delivery 41 • High performance • Shared nothing • Cloud ready
- 42. Push and Pull Content Publishing, Content / APIs 42
- 43. Push and Pull Content Publishing, Content / APIs 43
- 45. Personalized, Big Data Powered Content Delivery 45
- 46. Easily Integrated with the Enterprise 46
- 47. Applying the Technology to the Customer Journey 47
- 49. Publish Content to Channels 49
- 50. Consistent, Personal Experience Across the Enterprise 50
- 51. 51 Websites, Portals and Native Mobile Apps
- 52. 52 Custom UI for Process Applications
- 53. 53 Content as a Service
- 54. 54 The Right Architecture for Modernizing the Business Alfresco Cloud Visitors Digital Experience Authoring Editing and preview tools Content Managers Mobile Social Publish Web Live Other / Custom ... Integration Document Management Callaboration DigitalAsset Management Records Managemtn Alfresco Content Platform Single, consistent framework and integration SYNC
- 55. 55 With the Right Business Model ● Open standards ● No vendor lock-in ● Faster innovation ● Pay for value delivered
- 56. 56 Let’s Get Our Demo On! ○ How it Works ○ Studio overview ○ Editing ○ Forms, in-context editing, drag and drop ○ Targeting & multi-variant testing
- 58. 58Typically you have 2 kinds of users:
- 59. 59 Your internal creative team: authors, designers, web ninjas, editors and so on …
- 60. 60 And the target audience you are trying to engage.
- 61. 61 Your creative team will work in our web based Studio. It’s a safe sandbox to …
- 62. 62 To create and change content and experiences …
- 63. 63 To version and manage that content…
- 64. 64 And put that work through workflow for approval.
- 65. 65 Once approved, content is then published to a separate, live, scalable infrastructure.
- 66. 66 Content can be published immediately…
- 67. 67 or automatically on a schedule.
- 68. 68 On the delivery side, we have Crafter Engine. A highly scalable dynamic content deliver engine.
- 69. 69 Crafter Engine delivers individually unique and targeted content to your target audience.
- 71. 71 Like traditional desktops, mobiles and social platforms. Crafter can delivery content to any channel.
- 72. 72 Let’s Get Our Demo On! http://bit.ly/1Ry1E5m
- 74. 74 Questions? Russ Danner [email protected] craftersoftware.com | craftercms.org