SSL/TLS certificates help secure communications between web servers and browsers by encrypting data, verifying identities, and ensuring data integrity. They provide encryption, authentication, integrity, and non-repudiation. Most browsers display visual cues like a locked icon or "https://" to indicate the connection is secure. Certificate types like domain validation, organization validation, and extended validation differ in validation levels and how company information is displayed. Symantec offers various certificate products to help businesses securely grow their online presence through customer recognition and reputation.