AMA Iowa: The Recipe for Building an Iconic Brand presented by Saturday Mfg & Thelma's
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The document outlines a recipe for building an iconic cookie brand that evokes the warmth and joy of a grandmother's house, emphasizing homemade goodness and positive consumer engagement. It highlights the importance of smart positioning, memorable branding, and effective storytelling to create a lasting impact in the market. Key components include identifying target audiences, understanding competition, and leveraging unique differentiators like wholesome and indulgent products.
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AMA Iowa: The Recipe for Building an Iconic Brand presented by Saturday Mfg & Thelma's
- 3. THE RECIPE FOR BUILDING AN ICONIC BRAND
- 4. WARNING!
- 5. COOKIES!
- 6. Now That’s an IDEA
- 10. Classic Fun Homemade Pure Indulgence Wisdom Sweetness Generosity Wholesomeness Youthful Storied Sassy WE ARE: A trip to your favorite Grandma’s house. BRANDING/POSITIONING THE PERSONALITY IS:
- 11. THE BRAND PROMISE IS: JOY!
- 12. Bringing happiness through homemade goodness.
- 13. What do we call this?
- 14. GREAT NAMES Provide positive, lasting engagement with consumers Are unforgettable Provide a springboard for marketing Rise above mere goods and services
- 15. The Cookie Crock Grandma’s House Sweet Grandma’s
- 17. What does this look like?
- 22. Here’s something you need to see.
- 23. AT THE RIGHT TIME Smart execution is important because it helps you: SPEND WISELY TELL YOUR STORY CREATE CONTINUITY, MEMORABILITY ENGAGE THE RIGHT PEOPLE
- 31. RECOGNITION ADDY’s Local/Regional/National Print Regional Annual Creative Anarchy - Book Blogs/Website
- 33. FLAVORED SUGAR COOKIE COFFEE ICE CREAM Handmade Ice Cream Sandwich
- 34. QUESTIONS?
- 35. Thank you