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Latin America Forecast - 2014
Se acabó la fiesta – time again to reform

October, 2013
Legal notice

Wherever possible, AMI has verified the accuracy of information provided by third parties, but
does not under any circumstances accept responsibility for such inaccuracies should they
remain unverified.
It is expected that the Client and/or reader will use the information provided in this report in
conjunction with other information and with sound management practices. AMI therefore will
not assume responsibility for commercial loss due to business decisions made based on the
use or non-use of the information provided.

2
Americas Market Intelligence in a nutshell
• Americas Market Intelligence (AMI) is Latin America's leading Market
Intelligence and Advisory group.
• AMI’s founding partners are pioneers in the field of Market Intelligence in
Latin America, with over 20 years experience.
• AMI has experience in every market in Latin America and the Caribbean.
• AMI is a member of SCIP – Strategic and Competitive Intelligence
Professionals.
• AMI is a member of the Global Intelligence Alliance (GIA), the world’s
leading independent Market Intelligence provider.
Products & Services
Analytical insight and advisory, enabling you to compete
more effectively and grow into new opportunities
Customized market monitoring solution that provides
durable insights for decision makers
On demand, tailor made, consumer research
State-of-the-art Market Intelligence software enabling full
control of the intelligence process
Consulting services, events and online resources for
developing intelligence programs

3
Table of contents
A. Global
1. Commodities
2. LatAm versus other growth markets
3. FDI

B. LatAm
1.
2.
3.
4.
5.
6.
7.
8.
9.

LatAm public spending
Reformer list
Brazil
Mexico
Argentina
Colombia
Venezuela
Peru
Chile

4
Global

5
Most commodity prices will continue to soften
150.0
140.0

Oil (Brent) (price per
barrel)

130.0

Gold ($/troy oz)
120.0

Copper (cents/lb)
110.0

Industrial metals
100.0

Coffee arabica
(cents/lb)

90.0

Agricultural
combined

80.0
70.0
2010

2011

2012

2013

6

2014

Source - EIU
56% of LAC exports are commodities, c.70% of South America’s

7

Source - UNCTAD
Latin America will underperform vs. other growth markets
Latin America

25.0%

Nominal USD Denominated Growth
China
20.0%

SE Asia
India

15.0%

Middle East &
North Africa

CAGR

10.0%

5.0%

0.0%
2010

2011

2012

2013

2014

8

2015

Source - EIU
Latin America remains a priority FDI destination
SE Asia

India

Middle East &
North Africa

Latin
America

15%

15%

31%

5%

39%

China

9%

17%
17%
28%

24%

2010

2015
9

Source - EIU
Latin America

10
Government spending grew faster than the private sector over
a decade of commodity price inflation

LatAm public vs private consumption (USD billions)
$6,000

CAGR

$5,000

13.7%
$4,000

$3,000

11.1%

$2,000

$1,000

$2004

2005

2006

2007

private consumption

2008

2009

2010

2011

2012

2013

government consumption

11

Source - EIU
Governments will need to reform going forward
Reform Progress 2005-2013
% movement towards best practice benchmark

Proven
reformers
will have
the upper
hand in
leaner
times

Colombia
Guatemala
Peru
Mexico
Uruguay
Nicaragua
Chile
Argentina
Brazil

Venezuela
-5

-3

-1

1

3

5

7

12

9

11

13

15

Source – World Bank
Brazil remains a consumption growth story
35,000

Number of HH earning more
than $15k
Passenger cars

30,000

thousands

Broadband subscriber lines
25,000

20,000

Growth Stories
15,000

Mining
Agrifood
Infrastructure
Finance
Consumer Services

10,000
2010

2011

2012

2013

2014

13

2015

Source – EIU
Under the PT, debt levels have skyrocketed

2004
$97.1

2015

2015

Private debt
(% of GDP)

$170.5

2004
22.69%

Government
debt (USD
billions)

46.30%

14

Source – EIU
Reforms in Mexico – challenging phase ahead
Contribution to GDP (% points)
+ Employment Contracts and Temporary Employment

Labour Law

− Outsourcing

+ Will professionalize teacher hiring,
remuneration, incentives and dismissals

Education

training,

− Teachers protest against the education reform

+ Increased competition and investment in the sector

Telecom

− High barriers to entry and capital costs to invest

+ Open Mexico's energy industry to foreign investment

Energy

− Political backlash

+ More stable
consumption)

Fiscal

source

of

taxes

(income

and

− The working poor will be hardest hit

0

0.1

0.2

0.3

0.4

15

0.5

Source – AMI Analysis
Mexico FDI – Energy reform could provide a boost
40.0

35.0

Inward direct investment (USD
billions) with energy reform

Inward direct investment (USD
billions) with energy reform

USD billions

30.0

Manufacturing FDI (USD billions)

25.0

20.0

15.0

Growth Stories

10.0

5.0

-

2010

2011

2012

2013

2014

16

2015

Manufacturing
Business services
Energy
Mining
Consumer durables

Source – AMI analysis
Argentina – still periled by poor government





•
•
•

Agriculture the strongest sector
Strong economic growth
A pre-election minimum-wage
rise and tax cuts

Inflation will accelerate
Depreciation of the currency
The potential for diplomatic and
trade disputes will remain high.

Growth Stories

17

Mining
Agrifood
Retail
Colombia’s impressive growth shall continue
16.00

350.0

300.0

14.00

Inward direct investment
(USD billions)
Nominal private
consumption (US$ bn)

12.00

FDI

10.00
200.0

8.00
150.0

Consumption

250.0

6.00
100.0
4.00

Growth Stories
50.0

2.00

-

0.0
2010

2011

2012

2013

2014

18

2015

Infrastructure
Mining
Energy
Real Estate & Retail
Consumer durables

Source – EIU
Venezuela – the fantasy economy
18.0

31.0

16.0

14.0

30.0

12.0
29.0
10.0
28.0
8.0

Official F/X

Black Market F/X - Inflation %

32.0

Inflation (%)

Exchange rate
Official (lBS/US$)
Exchange rate
Black market
(BS/US$)

27.0
6.0

26.0

4.0

25.0

2.0

24.0

0.0
2010

2011

2012

2013

2014

19

2015

Source – EIU
Peru – poised for mass consumption growth
140

70.0

120

60.0

100
50.0
80

Penetration levels

USD billions

80.0

Total loans (USD
billions)

Personal computers
(stock per 100 people)
Mobile subscribers
(stock per 100 people)
Passenger cars (stock
per 1000 people)

40.0
60

30.0
40

20.0
20

10.0

0.0

0
2010

2011

2012

2013

2014

20

Growth Stories
Mining
Retail
Consumer durables
Financial services
Logistics

2015

Source – EIU
Chilean purchasing power will weaken gradually
4.5
4.3

Price of cooper per pound
(US$/pound)

4.1

Inflation adjusted F/X index

3.9
3.7

100.0

104.4

99.4

93.8

88.9

3.5

84.3

3.3
3.1

Growth Stories

2.9
2.7
2.5
2010

2011

2012

2013

2014

21

2015

Mining
Retail
Luxury
Consumer services

Source – EIU
Market Intelligence:
Latin America
22

John Price
+1 (305) 773-1141
jprice@americasmi.com

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Ami latin american forecast 2014 se acabo la fiesta - time again to reform-2013.10.18

  • 1. Latin America Forecast - 2014 Se acabó la fiesta – time again to reform October, 2013
  • 2. Legal notice Wherever possible, AMI has verified the accuracy of information provided by third parties, but does not under any circumstances accept responsibility for such inaccuracies should they remain unverified. It is expected that the Client and/or reader will use the information provided in this report in conjunction with other information and with sound management practices. AMI therefore will not assume responsibility for commercial loss due to business decisions made based on the use or non-use of the information provided. 2
  • 3. Americas Market Intelligence in a nutshell • Americas Market Intelligence (AMI) is Latin America's leading Market Intelligence and Advisory group. • AMI’s founding partners are pioneers in the field of Market Intelligence in Latin America, with over 20 years experience. • AMI has experience in every market in Latin America and the Caribbean. • AMI is a member of SCIP – Strategic and Competitive Intelligence Professionals. • AMI is a member of the Global Intelligence Alliance (GIA), the world’s leading independent Market Intelligence provider. Products & Services Analytical insight and advisory, enabling you to compete more effectively and grow into new opportunities Customized market monitoring solution that provides durable insights for decision makers On demand, tailor made, consumer research State-of-the-art Market Intelligence software enabling full control of the intelligence process Consulting services, events and online resources for developing intelligence programs 3
  • 4. Table of contents A. Global 1. Commodities 2. LatAm versus other growth markets 3. FDI B. LatAm 1. 2. 3. 4. 5. 6. 7. 8. 9. LatAm public spending Reformer list Brazil Mexico Argentina Colombia Venezuela Peru Chile 4
  • 6. Most commodity prices will continue to soften 150.0 140.0 Oil (Brent) (price per barrel) 130.0 Gold ($/troy oz) 120.0 Copper (cents/lb) 110.0 Industrial metals 100.0 Coffee arabica (cents/lb) 90.0 Agricultural combined 80.0 70.0 2010 2011 2012 2013 6 2014 Source - EIU
  • 7. 56% of LAC exports are commodities, c.70% of South America’s 7 Source - UNCTAD
  • 8. Latin America will underperform vs. other growth markets Latin America 25.0% Nominal USD Denominated Growth China 20.0% SE Asia India 15.0% Middle East & North Africa CAGR 10.0% 5.0% 0.0% 2010 2011 2012 2013 2014 8 2015 Source - EIU
  • 9. Latin America remains a priority FDI destination SE Asia India Middle East & North Africa Latin America 15% 15% 31% 5% 39% China 9% 17% 17% 28% 24% 2010 2015 9 Source - EIU
  • 11. Government spending grew faster than the private sector over a decade of commodity price inflation LatAm public vs private consumption (USD billions) $6,000 CAGR $5,000 13.7% $4,000 $3,000 11.1% $2,000 $1,000 $2004 2005 2006 2007 private consumption 2008 2009 2010 2011 2012 2013 government consumption 11 Source - EIU
  • 12. Governments will need to reform going forward Reform Progress 2005-2013 % movement towards best practice benchmark Proven reformers will have the upper hand in leaner times Colombia Guatemala Peru Mexico Uruguay Nicaragua Chile Argentina Brazil Venezuela -5 -3 -1 1 3 5 7 12 9 11 13 15 Source – World Bank
  • 13. Brazil remains a consumption growth story 35,000 Number of HH earning more than $15k Passenger cars 30,000 thousands Broadband subscriber lines 25,000 20,000 Growth Stories 15,000 Mining Agrifood Infrastructure Finance Consumer Services 10,000 2010 2011 2012 2013 2014 13 2015 Source – EIU
  • 14. Under the PT, debt levels have skyrocketed 2004 $97.1 2015 2015 Private debt (% of GDP) $170.5 2004 22.69% Government debt (USD billions) 46.30% 14 Source – EIU
  • 15. Reforms in Mexico – challenging phase ahead Contribution to GDP (% points) + Employment Contracts and Temporary Employment Labour Law − Outsourcing + Will professionalize teacher hiring, remuneration, incentives and dismissals Education training, − Teachers protest against the education reform + Increased competition and investment in the sector Telecom − High barriers to entry and capital costs to invest + Open Mexico's energy industry to foreign investment Energy − Political backlash + More stable consumption) Fiscal source of taxes (income and − The working poor will be hardest hit 0 0.1 0.2 0.3 0.4 15 0.5 Source – AMI Analysis
  • 16. Mexico FDI – Energy reform could provide a boost 40.0 35.0 Inward direct investment (USD billions) with energy reform Inward direct investment (USD billions) with energy reform USD billions 30.0 Manufacturing FDI (USD billions) 25.0 20.0 15.0 Growth Stories 10.0 5.0 - 2010 2011 2012 2013 2014 16 2015 Manufacturing Business services Energy Mining Consumer durables Source – AMI analysis
  • 17. Argentina – still periled by poor government    • • • Agriculture the strongest sector Strong economic growth A pre-election minimum-wage rise and tax cuts Inflation will accelerate Depreciation of the currency The potential for diplomatic and trade disputes will remain high. Growth Stories 17 Mining Agrifood Retail
  • 18. Colombia’s impressive growth shall continue 16.00 350.0 300.0 14.00 Inward direct investment (USD billions) Nominal private consumption (US$ bn) 12.00 FDI 10.00 200.0 8.00 150.0 Consumption 250.0 6.00 100.0 4.00 Growth Stories 50.0 2.00 - 0.0 2010 2011 2012 2013 2014 18 2015 Infrastructure Mining Energy Real Estate & Retail Consumer durables Source – EIU
  • 19. Venezuela – the fantasy economy 18.0 31.0 16.0 14.0 30.0 12.0 29.0 10.0 28.0 8.0 Official F/X Black Market F/X - Inflation % 32.0 Inflation (%) Exchange rate Official (lBS/US$) Exchange rate Black market (BS/US$) 27.0 6.0 26.0 4.0 25.0 2.0 24.0 0.0 2010 2011 2012 2013 2014 19 2015 Source – EIU
  • 20. Peru – poised for mass consumption growth 140 70.0 120 60.0 100 50.0 80 Penetration levels USD billions 80.0 Total loans (USD billions) Personal computers (stock per 100 people) Mobile subscribers (stock per 100 people) Passenger cars (stock per 1000 people) 40.0 60 30.0 40 20.0 20 10.0 0.0 0 2010 2011 2012 2013 2014 20 Growth Stories Mining Retail Consumer durables Financial services Logistics 2015 Source – EIU
  • 21. Chilean purchasing power will weaken gradually 4.5 4.3 Price of cooper per pound (US$/pound) 4.1 Inflation adjusted F/X index 3.9 3.7 100.0 104.4 99.4 93.8 88.9 3.5 84.3 3.3 3.1 Growth Stories 2.9 2.7 2.5 2010 2011 2012 2013 2014 21 2015 Mining Retail Luxury Consumer services Source – EIU