AMP Accelerated Mobile Pages - Getting Started & Analytics

Jun 9, 20167 likes1,740 views

We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages. Any questions feel free to contact me on LinkedIn

Accelerated
Mobile
Pages
Getting Started
June 2016 – Web Analytics Wednesdays
Proprietary © and Confidential

Sources: Microsoft Research Spring 2015
8
seconds

Contents & Agenda
4
Mobile Consumer & AMP
• What is AMP
• The Mobile Consumer
Beyond AMP
• Variations of AMP and Differences
• Apple News
• Facebook Instant Articles
Getting Started
• Tracking for AMP
• Validating AMP
• Special Considerations
• The future for AMP
• Organic Search & Social
• Trying for yourself
Future Trends

•
•
•
•
7
What is AMP?
Sources: Google Official Blog 2015, Search Engine Land 2015, AMP
Project FAQ Page

8Sources: Accelerated Mobile Pages Project

9
How AMP Actually Works
Sources: AMP Project

10
Every second counts!
Sources: Kissmetrics Blog – Loading Time Study – Adapted from
Gomez and Akamai

11Sources: Mobiforge Adblocking Study 2015
Ad-blocking and Speed issues was the birth child of
AMP for publishers

12Sources: AMP Project (Intro to AMP Video), alphr Case Study

13
Even More Reasons To Adopt AMP!
Sources: Techcrunch 2016

Beyond AMP
Variations and Considerations

16
But wait! There's more than just AMP!
Sources: AMP Project Who, Facebook, Apple

18
How does Apple News Work
•
•
•
•
Sources: Apple FAQ, Techrunch

19
Apple News On-boarding Process
Sources: Apple iCloud Publishing Site
•
•
•
•
•

20
Apple News Competitors
Sources: Ranking Data from Simmilarweb and App Annie

23
How Does Facebook Instant Articles Work?
Sources: Facebook for Developers Documentation

26
Tracking Implementation on AMP
Sources: Google Product Forum: Google Analytics

27
Tracking Implementation on AMP
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/reference/extended/amp-analytics.html

28
Modules know as packages used for Analytics Tracking
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

29
Not all analytics platforms are supported!
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html
•
•
•
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•
•
•
•
•
•
•
• Mediametrie
•
•
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•
•
•

30
Lets start with Google Analytics
Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/
•
•

31
Correcting the URL
Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/

32
Event Tracking
Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/

33
Variables and Custom Dimensions
Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/
•
•
•
•
•
•
•

35
AMP Analytics Configuration Files
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

36
More Complex Triggers
Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html

42
What's coming up in AMP
Sources: AMP Project Roadmap & Google Developers Blog

43
What's coming up in AMP
Sources: AMP HTML Wordpress Page

44
Google Organic Search
Sources: AMP HTML Wordpress Page, Google I/O, Search Engine Land

Thank You!
Q&A
June 2016 – Web Analytics Wednesdays
Proprietary © and Confidential
vincent.koc@resolutionmedia.com

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Create Unique, Rankable Faceless Videos on Autopilot: ChannelBuilderAI ReviewSOFTTECHHUB

ChannelBuilderAI is a tool that caught my attention as soon as I heard about it. I had the chance to test this system firsthand, and it changed the way I create video content online. If you are looking for a method to ease video production while managing your video channels on YouTube and TikTok, this might be the ideal solution for you. The system is designed to help entrepreneurs, agencies, and content creators build unique faceless channels quickly. Many people are moving to faceless channels, and I have seen them grow fast because they remove the need for on-screen presence.

How to Use Roll-Up Banners for Brand Visibility at Events.pdfEzybook

Beyond the Pain Points: A More Meaningful Customer JourneyOdyyc

Discover how tailored messaging, strategic content, and data-backed segmentation can transform the way your brand connects with its audience. This presentation and case study from Odyyc explores how understanding user intent and behavior leads to more effective content—and ultimately, more meaningful results. 📋 What You’ll Learn in This Case Study For a Recruiting Agency: ✔ The Strategy Framework Get a step-by-step breakdown of Odyyc’s approach to building content and CX strategies grounded in both business goals and user needs. ✔ User Personas Across Industries Explore detailed personas for biotech, pharma manufacturing, medical devices, and SaaS—each with unique hiring challenges and decision-making profiles. ✔ Market Segmentation & Strategic Prioritization Learn how segments are plotted using growth, volume, and business fit—leading to smarter prioritization using tools like the BCG matrix. ✔ SEO & Content Mapping See how segmented, intent-driven SEO keywords align with each persona’s journey—from awareness to conversion. ✔ Customer Journey Mapping Follow how touchpoints—from blog articles to LinkedIn campaigns—are aligned with the decision-making phases of different buyer types. ✔ Real-World Messaging & Execution View examples of tailored messaging, content zoning, and landing page structure—all designed to reduce friction and build trust. Who it's for: Content strategists CX professionals B2B marketers SaaS and life sciences companies Recruitment Agencies Anyone working to improve user journeys through segmentation

The Power of Scheduling Videos - GudSho.Gudsho

𝐄𝐯𝐞𝐫 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐯𝐢𝐝𝐞𝐨𝐬 𝐛𝐮𝐭 𝐧𝐨 𝐨𝐧𝐞’𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠? 😥 You’re not alone — 67% 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 say irregular posting kills their engagement 📉 🤔 Think about it — we all love shows that drop at the same time every week. Your audience’s no different. They want consistency, clarity, and content that shows up when they do. 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨𝐬 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐭𝐢𝐦𝐞-𝐬𝐚𝐯𝐞𝐫. 𝐈𝐭 𝐡𝐞𝐥𝐩𝐬 𝐲𝐨𝐮 𝐩𝐨𝐬𝐭 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, 𝐛𝐮𝐢𝐥𝐝 𝐥𝐨𝐲𝐚𝐥 𝐯𝐢𝐞𝐰𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐬𝐞𝐞 2𝐱 𝐦𝐨𝐫𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 🚀

REFERENCES GROUPS AND FAMILY REFERENCES SCHIFFMANFatimahAzzahro59

Why Digital Marketing is Essential for Modern Businesses.pptxmarketingtagsnticks

In this SlideShare presentation, discover why digital marketing is essential for modern businesses and how it plays a vital role in brand visibility, lead generation, and customer engagement. Learn the core components of a successful digital strategy, including SEO, social media optimization, Google Ads, and content marketing. We also highlight the services offered by Tags N Ticks, a full-service digital marketing agency helping startups, small businesses, and enterprises achieve measurable online growth. Whether you're looking to improve your website traffic, build your brand, or increase your ROI, this guide covers everything you need to know. visit for more info

2025-04 - VWO Webinar - Alignment and Focus_ The Key to Delivering Business I...VWO

On the one hand, it’s a simple ask: “Tell me the revenue impact from our experimentation program.” On the other hand…it’s just not that simple. In this webinar, Val and Tim will walk through an approach and mindset that puts business impact—measurable outcomes—at the core of an organization’s approach to research, experimentation, and analysis. And it starts long before a specific test idea or analysis project is identified. The approach is grounded in unambiguous alignment between the experimentation team and their business partners that focuses on: measurable outcomes, the problems most worth solving to ensure those outcomes come to pass, and treating ideas for addressing those problems as validatable hypotheses.