An Introduction To Chatbots
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This document discusses chatbots and provides information on: - What chatbots are and examples of where they are used; - The two main types of chatbots: AI chatbots and pre-scripted chatbots; - Examples of challenges with AI chatbots, like ones created by Facebook and Microsoft that had issues; - Tips for creating effective scripted chatbots, like introducing the bot, never leaving the user unsure, and making human assistance easy; and - Additional guidance on thinking about chatbots, their users, and tools for creating them.
An Introduction To Chatbots
- 2. Who am I • Founder • Chattypeople.com • Twitter 1.5 million • Facebook 48,000 • Instagram 115,000 • YouTube 30,000 • Pinterest 40,000 • FORBES.com • Entrepreneur.com
- 5. What can bots do?
- 6. Why bots?
- 7. Facebook sees $$$$$$ = 100,000 chatbots 1 year later
- 8. • This about which social networks • Facebook is rich • Twitter is public
- 14. 2 Types of chatbot • AI chatbots • Pre scripted chatbots
- 15. Computers... what can do wrong? • “Facebook has scaled back its ambitions and refocused its application of "artificial intelligence" after its AI bots hit a 70 per cent” • Even with Facebook’s money and team AI is not ready yet
- 16. Computers... what can do wrong? “Microsoft created a chatbot that tweeted about its admiration for Hitler and used wildly racist slurs against black people before it was shut down”
- 17. Scripted chatbots • No Artificial Intelligence • Trained to do one thing (few things) • Only as smart as it is programed to be • Communicates in a structured manner
- 18. Ok what about my company
- 19. What to think about • What is the user’s need? • Content is the user experience? • Use a tool or platform – easy to get started/ change • Test and iterate • Publish and promote • Test and iterate
- 20. Tools • Chattypeople - Freemium • Chatfuel - Freemium • ManyChat –starts at $10
- 21. How to think about chabots • Think about bots like another user – with limitations • Bots are similar to you an me in that: • -they have profile photos • -names • -can be mentioned or DM’d • -they can post messages • -they can upload files • -they can be given personality – conversation style
- 22. Making a great bot • Introduce the bot “Hi I am a x bot” • Never leave the user unsure • Account for typos • Make help an easy option • Make human / operator an easy option
- 23. The Do’s & Don’ts • Keep it simple to start • Find problems • It enhances people not replacing them
- 24. Where are your users? • This about which social networks • Facebook is rich • Twitter is public
- 29. • Small companies win with • PERSONALITY