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Design & Innovation in Intensive
    Medicine Administration

 Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
User Experience Design




> [...] The first requirement for an exemplary user experience is to meet
the exact needs of the customer, without fuss or bother. Next comes
simplicity and elegance that produce products that are a joy to own, a joy to
use. True user experience goes far beyond giving customers what they say
they want, or providing checklist features. In order to achieve high-quality
user experience [...] must be a seamless merging of the services of
multiple disciplines [...]
                                                     (Nielsen- Norman Group Definition)




      Healthcare Experience Design - Boston 2012 |    Anna Zandanel   |   azandanel@iuav.it
happy user!


Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
User Experience Design and co-working

In a very complex area as Healthcare one, designers have to work closely
to specialists of the field (such as doctors, nuersers and medical staff in
general), depening on aims and topics of the work.
Collaborate with different experts bring to co-design.
Co-design is a development of systems thinking which, according to C. West
Churchman: «begins when first you view the world through the eyes of
another».




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Design and Innovation in Intensive Medicine
Administration

Research project | topics
1. chemotherapic medicine preparation, management
and administration
2. design sciences as process analysis and improvement possibility


Partners
1. IUAV, University, New Design Frontiers Research Unit
2. Monico spa, medicine company
3. Fondazione Oncologica Trevigiana, foundation for
cancer problems studies




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Design and Innovation in Intensive Medicine
Administration

Aims
1. find critical points at the status quo
2. improve security and efficency in the path
3. reduce errors in processes
4. improve chemoterapic medicine treacibility


Methodology
first 6 months              last 6 months
obervations                 proposals
> behaviors                 > concepts		
> state of the art          > strategies
> technologies              > products
       Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
ETHNOGRAPHY                                             QUESTIONNAIRES




   Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Chemotherapy path in the Ca’ Foncello
Hospital, Treviso (Italy)




    Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Production
The company that represents production in this
project is Monico spa. They produce vials, bottles
and pockets with different medicines.

                                                        Problems:


                                                        > communication/ graphics on vials
                                                        > medicine management inside
                                                        Hospitals
                                                        > medicine monitoring




Potassium and Glucose Vials




         Healthcare Experience Design - Boston 2012 |    Anna Zandanel   |   azandanel@iuav.it
Production/ Pharmacy
Warehouse
In the warehouse medicine were stocked
with elastics on open shelves in an unsafe
and untidy way.




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Distribution- Pharmacy Warehouse


In the Warehouse staff and pharmacists cannot
find easily medicines. Stocking has not an order,
graphics are not clear, space is not enough...


Questionnaires were administrated to staff and
pharmacists: none was satisfied by the situation
and everybody felt frustrated.


Several problems came out: discontent staff,
limited and sad space, chaos, bad lighting
system, difficult personal relations, unsafe, ...




       Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Production/ Pharmacy
Warehouse
To increase its value, Monico spa can
develop and SRP (Shelf Ready Packaging),
useful to hospitals.




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Distribution- Pharmacy Warehouse
“Quick and dirty” solutions
Chaos on shelves > dispenser




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
before                                         after (prototype)




Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
fs 46450
                                               TERADOSI NA
                                               cp          5m g
        before                                                 after




Healthcare Experience Design - Boston 2012 |   Anna Zandanel    |   azandanel@iuav.it
Distribution- Pharmacy Warehouse


Bad graphics, chaos > labels, regular graphics,
signal


 fv345gz                   fv345gz                   fv345g z
 CIPROFLOXACINA            C I P RO F LOXAC I NA     PA L O N O S E T R O N
 250mg                     250m g                    250m c g




                                                     PALONOSETRON
     fv345gz                fv345gz                  fv345gz

                                                     250mcg
  CIPROFLOXACINA            CIPROFLOXACINA
       250mg                250mg



                                                   CALCIO LEVOFOLIANTO
                          fv345gz                  fv345gz
                                                   PENTAIDRATO 100 mg
                          CIPROFLOXACINA
                          250mg


                                                   fv345gz
                                                   CALCIO LEVOFOLINATO
                                                   PENTAIDRATO   100mg

   INIETTABILI           USI TOPICI


   NON INIETTABILI       ONCOLOGICI



   ANTIBIOTICI            FUORI PRONTUARIO




           Healthcare Experience Design - Boston 2012 |             Anna Zandanel   |   azandanel@iuav.it
Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Distribution- Pharmacy Warehouse
Chemoterapy medicines > before




     Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Distribution- Pharmacy Warehouse
Chemoterapy medicines > after (they were already working on it)




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Distribution- Pharmacy Warehouse


Bad graphics, chaos > labels, regular graphics,
signal




                    A
                B




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Prescription


Several observations were conducted in the
Cancer Ward and in the Day Hospital Section.
Questionnaires were administrated to doctors
and nurses.
Every document is still on paper and that doctors
have the worst handwriting ever.
Misunderstanding and explanation requests are
a lot, every day, and they cause interruptions
and concentration brakes.
More, doctors are just a few and they can
dedicate only 15 min to each patient.


The Main Problem is that they cannot have
money easily by the Public HealthCare Service.



      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Prescription
Transcribing errors, time for documents >
software development with users’ requests




Treviso, Cancer Ward, Doctors and Pharmacist’s desktop
On the Right, Bozen, Diluition Area, Pharmacist’s desktop




       Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Prescription
Questionnaires to physicians. Some results



                 Necessity of                                             Difficulty in
                 doctors handwriting                                      reading colleagues’
                 legibility                                               handwriting: 45%
                 improvment: 100%




                 Frequency of
                 not compiling all
                 the requested
                 documents: 75%


                                                     Questionnaire extract: handwriting
                                                     example


      Healthcare Experience Design - Boston 2012 |    Anna Zandanel   |    azandanel@iuav.it
Prescription
Questionnaires to nurses. Some results- CANCER WARD


                   Wrong                                             Lackness in
                   chemoterapy                                       communication
                   typology                                          about fundamental
                   trasnscription                                    data from doctor to
                   22%                                               patient 50%



                   Wrong
                   chemoterapy
                   dosage
                   trasnscription
                   22%



  Medical errors noticed by nurses in Ca’ Foncello Hospital Cancer Ward




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Prescription
Questionnaires to nurses. Some results- DAY HOSPITAL


                   Wrong                                             Lackness in
                   chemoterapy                                       communication
                   typology                                          about fundamental
                   trasnscription                                    data from doctor to
                   40%                                               patient 50%



                   Wrong
                   chemoterapy
                   dosage
                   trasnscription
                   50%



  Medical errors noticed by nurses in Ca’ Foncello Hospital Cancer Day
  Hospital. Please note that data are referred to possibility of error:
  nurses always stop documents and ask for clarifing to doctors!


      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Prescription
Questionnaires to nurses. Some results- CANCER WARD


                                                                     Difficulty
                  Difficulty in                                      in checking
                  home therapies                                     patients
                  identification                                     understand
                  34%                                                important infos
                                                                     66%



                  Difficulty in
                  medicine
                  intake checking
                  40%



  Difficulties in realtionships with patients




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Prescription
Questionnaires to nurses. Some results- DAY HOSPITAL


                                                                     Difficulty
                    Difficulty in                                    in checking
                    home therapies                                   medicine
                    identification                                   intakement hour
                    61%                                              73%




                    Difficulty in
                    medicine
                    intakement
                    checking
                    63%


  Difficulties in realtionships with patients




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Prescription
 Domiciliar therapies notebook

                                                                                                                                                            legible and clear font


                     N.B. Si raccomanda di portare con sè, durante la prima visita,
                     oltre a questo diario, anche le confezioni dei farmaci che
                                                                                                      CHE FARMACI PRENDO A CASA?
                     normalmente vengono assunti a casa.                                              Le mie terapie domiciliari

                     Per domande e assistenza, contattare il DH dalla 08:00 alle
                     12:00, dal lunedì al venerdì. Telefono: 0422******




instructions (just
for testing period
packagings are
required to first
visit- to check)


                                                                                                      NOME PAZIENTE ______________________

                                                                                                      Diario delle terapie domiciliari, da portare con sè
                                                                                                      per le visite in ospedale e le somministrazioni di
                                                                                                      chemioterpia.
                                              Università IUAV di venezia con
                                              Fondazione Oncologica Trevigiana Piazzale Ospedale, 1
                                              c/o Oncologia Medica Ospedale “Ca’ Foncello”, 31100
                                              Treviso | info@fondazioneoncologicatrevigiana.it.
                                                                                                                                                                       description




                               contacts


          Healthcare Experience Design - Boston 2012 |                                                       Anna Zandanel                    |     azandanel@iuav.it
Prescription
Domiciliar therapies notebook-inside
                                                                                                                                notes
                                                 contents clarity

                   COME SI CHIAMA?    CHE DOSE?     CHE COS’È?                            QUANDO?                NOTE
                   nome del farmaco   dosaggio      forma farmaceutica                    assunzione

                                                     crema       tisana     colluttorio     mattino      altro
                                                     pastiglie   puntura    supposta        pomeriggio
                                                     gocce       bustina    cerotti         sera

                                                     crema       tisana     colluttorio     mattino      altro
                                                     pastiglie   puntura    supposta        pomeriggio
                                                     gocce       bustina    cerotti         sera

                                                     crema       tisana     colluttorio     mattino      altro
                                                     pastiglie   puntura    supposta        pomeriggio
                                                     gocce       bustina    cerotti         sera

                                                     crema       tisana     colluttorio     mattino      altro
                                                     pastiglie   puntura    supposta        pomeriggio
                                                     gocce       bustina    cerotti         sera

                                                     crema       tisana     colluttorio     mattino      altro
                                                     pastiglie   puntura    supposta        pomeriggio
                                                     gocce       bustina    cerotti         sera

                                                     crema       tisana     colluttorio     mattino      altro
                                                     pastiglie   puntura    supposta        pomeriggio
                                                     gocce       bustina    cerotti         sera

                                                     crema       tisana     colluttorio     mattino      altro
                                                     pastiglie   puntura    supposta        pomeriggio
                                                     gocce       bustina    cerotti         sera




                        suggested answers



      Healthcare Experience Design - Boston 2012 |                         Anna Zandanel                     |   azandanel@iuav.it
Diluition


Questionnaires and Observations underlined an
high stress level. Nurses don’t feel safe diluiting
(chemoterapy is carcinogenic).
They don’t report any waste or odds at the end
of the day. The Ward spent 94,3% of its budget
for chemotherapies (5,1 mln €, 16,8% of the
Hospital ULSS 9 total budget).
Italian Department of Health discovered 10%
of wrong/failed medicine administration into
hospitals, that extends initial patient prognosis
of 2/3 days > avioding handwriting is
necessary!


Software personalized requirments are being
collected by questionnaires results and given to
sofware developers.


      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Conclusion




Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Conclusion


99 A lot of projects could start from this first research


99 Many problems were discovered, but we decided to focus on a few of
 them


99 Co-designing was the best way to solve problems


Constructing the whole User Experience following people’s attitudes help to
generate a useful and winning Innovation and can be particulary satisfying
in Wellness and Healthcare.




      Healthcare Experience Design - Boston 2012 |   Anna Zandanel   |   azandanel@iuav.it
Thank you!
 Questions?

 azandanel@iuav.it
skype: anna_zandanel

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Anna Zandanel - Design & Innovation in Intensive Medicine Administration

  • 1. Design & Innovation in Intensive Medicine Administration Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 2. User Experience Design > [...] The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience [...] must be a seamless merging of the services of multiple disciplines [...] (Nielsen- Norman Group Definition) Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 3. happy user! Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 4. User Experience Design and co-working In a very complex area as Healthcare one, designers have to work closely to specialists of the field (such as doctors, nuersers and medical staff in general), depening on aims and topics of the work. Collaborate with different experts bring to co-design. Co-design is a development of systems thinking which, according to C. West Churchman: «begins when first you view the world through the eyes of another». Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 5. Design and Innovation in Intensive Medicine Administration Research project | topics 1. chemotherapic medicine preparation, management and administration 2. design sciences as process analysis and improvement possibility Partners 1. IUAV, University, New Design Frontiers Research Unit 2. Monico spa, medicine company 3. Fondazione Oncologica Trevigiana, foundation for cancer problems studies Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 6. Design and Innovation in Intensive Medicine Administration Aims 1. find critical points at the status quo 2. improve security and efficency in the path 3. reduce errors in processes 4. improve chemoterapic medicine treacibility Methodology first 6 months last 6 months obervations proposals > behaviors > concepts > state of the art > strategies > technologies > products Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 7. ETHNOGRAPHY QUESTIONNAIRES Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 8. Chemotherapy path in the Ca’ Foncello Hospital, Treviso (Italy) Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 9. Production The company that represents production in this project is Monico spa. They produce vials, bottles and pockets with different medicines. Problems: > communication/ graphics on vials > medicine management inside Hospitals > medicine monitoring Potassium and Glucose Vials Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 10. Production/ Pharmacy Warehouse In the warehouse medicine were stocked with elastics on open shelves in an unsafe and untidy way. Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 11. Distribution- Pharmacy Warehouse In the Warehouse staff and pharmacists cannot find easily medicines. Stocking has not an order, graphics are not clear, space is not enough... Questionnaires were administrated to staff and pharmacists: none was satisfied by the situation and everybody felt frustrated. Several problems came out: discontent staff, limited and sad space, chaos, bad lighting system, difficult personal relations, unsafe, ... Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 12. Production/ Pharmacy Warehouse To increase its value, Monico spa can develop and SRP (Shelf Ready Packaging), useful to hospitals. Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 13. Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 14. Distribution- Pharmacy Warehouse “Quick and dirty” solutions Chaos on shelves > dispenser Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 15. before after (prototype) Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 16. fs 46450 TERADOSI NA cp 5m g before after Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 17. Distribution- Pharmacy Warehouse Bad graphics, chaos > labels, regular graphics, signal fv345gz fv345gz fv345g z CIPROFLOXACINA C I P RO F LOXAC I NA PA L O N O S E T R O N 250mg 250m g 250m c g PALONOSETRON fv345gz fv345gz fv345gz 250mcg CIPROFLOXACINA CIPROFLOXACINA 250mg 250mg CALCIO LEVOFOLIANTO fv345gz fv345gz PENTAIDRATO 100 mg CIPROFLOXACINA 250mg fv345gz CALCIO LEVOFOLINATO PENTAIDRATO 100mg INIETTABILI USI TOPICI NON INIETTABILI ONCOLOGICI ANTIBIOTICI FUORI PRONTUARIO Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 18. Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 19. Distribution- Pharmacy Warehouse Chemoterapy medicines > before Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 20. Distribution- Pharmacy Warehouse Chemoterapy medicines > after (they were already working on it) Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 21. Distribution- Pharmacy Warehouse Bad graphics, chaos > labels, regular graphics, signal A B Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 22. Prescription Several observations were conducted in the Cancer Ward and in the Day Hospital Section. Questionnaires were administrated to doctors and nurses. Every document is still on paper and that doctors have the worst handwriting ever. Misunderstanding and explanation requests are a lot, every day, and they cause interruptions and concentration brakes. More, doctors are just a few and they can dedicate only 15 min to each patient. The Main Problem is that they cannot have money easily by the Public HealthCare Service. Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 23. Prescription Transcribing errors, time for documents > software development with users’ requests Treviso, Cancer Ward, Doctors and Pharmacist’s desktop On the Right, Bozen, Diluition Area, Pharmacist’s desktop Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 24. Prescription Questionnaires to physicians. Some results Necessity of Difficulty in doctors handwriting reading colleagues’ legibility handwriting: 45% improvment: 100% Frequency of not compiling all the requested documents: 75% Questionnaire extract: handwriting example Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 25. Prescription Questionnaires to nurses. Some results- CANCER WARD Wrong Lackness in chemoterapy communication typology about fundamental trasnscription data from doctor to 22% patient 50% Wrong chemoterapy dosage trasnscription 22% Medical errors noticed by nurses in Ca’ Foncello Hospital Cancer Ward Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 26. Prescription Questionnaires to nurses. Some results- DAY HOSPITAL Wrong Lackness in chemoterapy communication typology about fundamental trasnscription data from doctor to 40% patient 50% Wrong chemoterapy dosage trasnscription 50% Medical errors noticed by nurses in Ca’ Foncello Hospital Cancer Day Hospital. Please note that data are referred to possibility of error: nurses always stop documents and ask for clarifing to doctors! Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 27. Prescription Questionnaires to nurses. Some results- CANCER WARD Difficulty Difficulty in in checking home therapies patients identification understand 34% important infos 66% Difficulty in medicine intake checking 40% Difficulties in realtionships with patients Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 28. Prescription Questionnaires to nurses. Some results- DAY HOSPITAL Difficulty Difficulty in in checking home therapies medicine identification intakement hour 61% 73% Difficulty in medicine intakement checking 63% Difficulties in realtionships with patients Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 29. Prescription Domiciliar therapies notebook legible and clear font N.B. Si raccomanda di portare con sè, durante la prima visita, oltre a questo diario, anche le confezioni dei farmaci che CHE FARMACI PRENDO A CASA? normalmente vengono assunti a casa. Le mie terapie domiciliari Per domande e assistenza, contattare il DH dalla 08:00 alle 12:00, dal lunedì al venerdì. Telefono: 0422****** instructions (just for testing period packagings are required to first visit- to check) NOME PAZIENTE ______________________ Diario delle terapie domiciliari, da portare con sè per le visite in ospedale e le somministrazioni di chemioterpia. Università IUAV di venezia con Fondazione Oncologica Trevigiana Piazzale Ospedale, 1 c/o Oncologia Medica Ospedale “Ca’ Foncello”, 31100 Treviso | [email protected]. description contacts Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 30. Prescription Domiciliar therapies notebook-inside notes contents clarity COME SI CHIAMA? CHE DOSE? CHE COS’È? QUANDO? NOTE nome del farmaco dosaggio forma farmaceutica assunzione crema tisana colluttorio mattino altro pastiglie puntura supposta pomeriggio gocce bustina cerotti sera crema tisana colluttorio mattino altro pastiglie puntura supposta pomeriggio gocce bustina cerotti sera crema tisana colluttorio mattino altro pastiglie puntura supposta pomeriggio gocce bustina cerotti sera crema tisana colluttorio mattino altro pastiglie puntura supposta pomeriggio gocce bustina cerotti sera crema tisana colluttorio mattino altro pastiglie puntura supposta pomeriggio gocce bustina cerotti sera crema tisana colluttorio mattino altro pastiglie puntura supposta pomeriggio gocce bustina cerotti sera crema tisana colluttorio mattino altro pastiglie puntura supposta pomeriggio gocce bustina cerotti sera suggested answers Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 31. Diluition Questionnaires and Observations underlined an high stress level. Nurses don’t feel safe diluiting (chemoterapy is carcinogenic). They don’t report any waste or odds at the end of the day. The Ward spent 94,3% of its budget for chemotherapies (5,1 mln €, 16,8% of the Hospital ULSS 9 total budget). Italian Department of Health discovered 10% of wrong/failed medicine administration into hospitals, that extends initial patient prognosis of 2/3 days > avioding handwriting is necessary! Software personalized requirments are being collected by questionnaires results and given to sofware developers. Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]
  • 33. Conclusion 99 A lot of projects could start from this first research 99 Many problems were discovered, but we decided to focus on a few of them 99 Co-designing was the best way to solve problems Constructing the whole User Experience following people’s attitudes help to generate a useful and winning Innovation and can be particulary satisfying in Wellness and Healthcare. Healthcare Experience Design - Boston 2012 | Anna Zandanel | [email protected]