Annual Conference A6: Making a difference in the digital age: A leadership perspective | NCVO
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The document discusses the importance of digital leadership in transforming how organizations engage with and support people affected by Parkinson's disease. It highlights the strategic themes for the Parkinson's charity, emphasizing the necessity of embracing digital technologies and innovative practices to enhance services and care. Key recommendations for digital leaders include building digital foundations, relaunching IT departments, and fostering a transformative culture led from the top.
Annual Conference A6: Making a difference in the digital age: A leadership perspective | NCVO
- 1. MAKING A DIFFERENCE IN THE DIGITAL AGE: A LEADERSHIP PERSPECTIVE Dinner sponsors: Media partner: Partner sponsor:CHAIR MEGAN GRIFFITH GRAY HEAD OF PLANNING, DIGITAL AND COMMUNICATIONS, NCVO SPEAKERS STEVE FORD CHIEF EXECUTIVE, PARKINSON'S UK ROB GETHEN SMITH DIRECTOR OF CUSTOMER ENGAGEMENT, BLACKBAUD SAM SPARROW ASSOCIATE, CAST
- 2. STAND UP!
- 4. We often talk about digital in a very narrow way Websites Email Apps Social *
- 5. Process & Infrastructure Internal culture Funding & Budgets External services Skills £ Digital technology affects everything
- 6. MAKING A DIFFERENCE IN THE DIGITAL AGE: A LEADERSHIP PERSPECTIVE
- 7. Many of the best ways of developing and using digital technologies are stifled by traditional leadership and governance approaches
- 8. MAKING A DIFFERENCE IN THE DIGITAL AGE: A LEADERSHIP PERSPECTIVE STEVE FORD, CHIEF EXECUTIVE, PARKINSON’S UK Dinner sponsors: Media partner: Partner sponsor:
- 9. THREE STRATEGIC THEMES Better treatments and a cure Empowerment to take control Quality services as standard
- 10. We want to make sure everyone affected by Parkinson’s is connected proactively at every stage of the condition to the tailored information, support, inspiration and local opportunities they need to manage the condition optimally and life to the full. OVERARCHING AMBITION
- 11. THE 2015-2019 STRATEGY • Huge changes needed • We couldn’t do it on our own • This is our strategy for Parkinson’s, not Parkinson’s UK
- 12. OUR DEFINITION Maximise the potential of digital technologies to improve the lives of people affected by Parkinson’s Internally: Embracing opportunities to operate more effectively and efficiently Externally: By looking at how we can reach, involve and serve people affected by Parkinson’s in new and better ways
- 14. THE NEED FOR STRATEGIC LEADERSHIP A vision for the charity and the whole community
- 15. WORKING IN NEW WAYS
- 17. BE OPPORTUNISTIC
- 18. GETTING TO GRIPS WITH DATA
- 19. ARE WE LEADING?
- 20. We’re the Parkinson’s charity that drives better care, treatments and quality of life. Together we can bring forward the day when no one fears Parkinson’s.
- 21. 5 TIPS FOR DIGITAL LEADERS ROB GETHEN SMITH, DIRECTOR OF CUSTOMER ENGAGEMENT, BLACKBAUD INTERNATIONAL MARKETS GROUP Dinner sponsors: Media partner: Partner sponsor:
- 22. MY BACKGROUND
- 23. 1. BUILD DIGITAL FOUNDATIONS ...create a digital workforce
- 24. 2. RELAUNCH YOUR IT DEPARTMENT …as a beacon for digital change
- 25. 3. SUPERCHARGE DIGITAL INNOVATION …have big ideas, start small, move fast
- 26. 4. YOUR CEO IS YOUR CDO …digital transformation starts at the top
- 27. 5. WHAT IS DIGITAL TRANSFORMATION ?! ... Digitisation is doing the same things but digitally ... Digital Transformation is ‘Digital by Design’
- 28. THANK YOU Rob Gethen Smith [email protected] @robgethers
- 29. DISCUSSION • What has resonated with you? • What has been most interesting or challenging? • What are the challenges you face leading digital? • What would you most like to ask Steve and Rob, and Sam?
- 30. SAM SPARROW, ASSOCIATE, CAST Dinner sponsors: Media partner: Partner sponsor:
- 31. THANK YOU Dinner sponsors: Media partner: Partner sponsor:
Editor's Notes
- #3: Ask everyone to stand up Stay standing if your organisation has a team or people who manage your digital work Stay standing if your organisation has a formalised digital strategy Stay standing if you have a good knowledge of what the digital strategy is Stay standing if you feel that you own that strategy as an individual Stay standing if you could explain your digital strategy to the person sitting next to you... (or the rest of the audience!)
- #5: It’s not surprising – digital has mostly sat in comms teams in the charity world – so we got used to talking about it in those marketing and external-broadcast terms There’s a common issue in charities that perception that digital is just another department - with its own goals, rather than an enabler for all.
- #6: Digital is how we live and how we work. Getting it right: …can transform services …can better meet (changing) user needs …can increase efficiency Organisational and digital strategy are merging into one
- #8: Digitally mature organisations are developing new ways of working Requires shifts across an organisation – but leadership is critical. In this session we will… Leadership insights – Steve and Rob What it means for you – discussion and questions Pulling it all together and sending you away with some practical tips - Sam
- #10: So what were these ambitious changes? Three clear themes emerged: Better treatments and a cure Quality services as standard Empowerment to take control
- #12: One overall thing was clear What people wanted was a real significant change to the landscape So we need ambitious goals to inspire the WHOLE Parkinson's community We couldn’t deliver this by ourselves So that’s why we wrote a strategy for Parkinson’s – for the whole condition – not just for the charity
- #26: Supercharge Digital Innovation - Have big ideas, start small and move fast
- #27: Your CEO is your CDO... Digital transformation starts at the top
- #28: What is Digital Transformation?! ... Digitisation is doing the same things but digitally ... Digital Transformation is ‘Digital by Design’ i.e. is doing different things by redefining the business model