API as a Growth Tool

Apr 20, 20156 likes2,661 views

Nicolas Grenié's API workshop at TheFamily, Paris on April 16, 2015. What is an API? Why you should use them, and why you should have them.

API as a growth tool
API Workshop at TheFamily
Paris, April 16, 2015
Nicolas Grenié @picsoung
Hacker in Residence at 3scale.net
Out-of-the-box API Management
@3scale

The Family - April 2015 Nicolas Grenié - picsoung
Agenda
• 1. What is an API
• 2. Why you should use APIs
• 3. Why you should have an API

Using an API saves you
human resources
time
money

EXtra Revenues
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

EXtra Revenues
✴QuickPrint API, 13x partner growth
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
✴Increase in foot trafﬁc in stores
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

Innovation
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

Innovation
✴Only 1 app developed by Fitbit in-house
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
✴Powerful to be on many platforms easily
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

Efficiency
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

Efficiency
✴Wrap every internal service with an API – or you are ﬁred
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

Efficiency
✴Wrap every internal service with an API – or you are ﬁred
✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS)
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

mobile
customer eco-system
partner eco-system
content distribution
API as a Business
An API DIFFERENT
GOAL

API Management
✴Tools to manage API program

API Management
✴Tools to manage API program
✴Access-Control / Security

API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics

API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
✴Monetization

API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
✴Monetization
✴Developer Experience (DX)

*inspired by Kevin Lacker https://www.youtube.com/watch?v=qCdpTji8nxo
intuitive documented opinated
keys of a successful API

Take-away
Exposing API is not enough. Make sure you
secure, monitor and manage APIS
Consider API-ﬁrst design
Use APIs when you can
Your API needs to be aligned with
business strategy

Nicolas Grenié
Hacker in Residence at 3scale.net
Out-of-the-box API Management
@3scale
API as a growth tool
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Paris, April 16, 2015

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1. API as a growth tool API Workshop at TheFamily Paris, April 16, 2015 Nicolas Grenié @picsoung Hacker in Residence at 3scale.net Out-of-the-box API Management @3scale

2. The Family - April 2015 Nicolas Grenié - picsoung Agenda • 1. What is an API • 2. Why you should use APIs • 3. Why you should have an API

3. Application  Programming  Interface

4. APIUI Ȑ

5. What type of API?

6. Web (REST) APIs

7. Why should you use APIs?

8. You are a small team biz techdesign

9. You have no time

10. Shipping is P1 ǹ

11. Someone else is doing it better

12. There is an API for that

13. Using an API saves you human resources time money

14. You need an API

15. You need an API

19. You YouR API

20. EXtra Revenues

21. EXtra Revenues source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

22. EXtra Revenues ✴QuickPrint API, 13x partner growth source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

23. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

24. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

25. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts ✴Increase in foot trafﬁc in stores source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

26. Wider Reach

27. Wider Reach ✴700 partners created 50,000 third party apps/services ✴300m monthly uniques who see the brand on other sites ✴The API gave reach and brand awareness which would not have been possible with traditional marketing.   (Dick Brouwer, TripAdvisor Director of Engineering)

28. Wider Reach

29. Wider Reach

30. Innovation

31. Innovation Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

32. Innovation ✴Only 1 app developed by Fitbit in-house Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

33. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

34. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost ✴Powerful to be on many platforms easily Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

35. Efficiency

36. Efficiency Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

37. Efficiency ✴Wrap every internal service with an API – or you are ﬁred Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

38. Efficiency ✴Wrap every internal service with an API – or you are ﬁred ✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS) Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

39. mobile customer eco-system partner eco-system content distribution API as a Business An API DIFFERENT GOAL

40. WHEN?

41. ASAP

42. API FiRST  DESIGN

43. API

44. TECH

45. API Management

46. API Management

47. API Management ✴Tools to manage API program

48. API Management ✴Tools to manage API program ✴Access-Control / Security

49. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics

50. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization

51. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization ✴Developer Experience (DX)

52. You API API Management

53. *inspired by Kevin Lacker https://www.youtube.com/watch?v=qCdpTji8nxo intuitive documented opinated keys of a successful API

54. Pivot to API

55. Pivot to API

56. Pivot to API

57. Take-away Exposing API is not enough. Make sure you secure, monitor and manage APIS Consider API-ﬁrst design Use APIs when you can Your API needs to be aligned with business strategy

58. Above & Beyond

59. Nicolas Grenié Hacker in Residence at 3scale.net Out-of-the-box API Management @3scale API as a growth tool API Workshop at TheFamily Paris, April 16, 2015

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