API Frenzy: API Strategy 101
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Sachin Agarwal, SOA Software VP of Product Marketing, explains the frenzy around the mass development and adoption of APIs. In this presentation, he describes the business and technology implications of developing an API stratgy.
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API management is a driving discipline in the digital transformation movement that can unlock tremendous business value. Because APIs intersect at IT and the business, it’s important to understand how they can be used. APIs can connect inventory management with resource planning for better operational efficiency, integrate with partner organizations for increased sales, and push data to and from a mobile device for the connected enterprise and consumer. The core concepts of APIs are technical in nature, but their business applications are almost limitless.
Creating a successful API program goes way beyond choosing the right tool. The supporting components and disciplines (some tried and true and some emerging) around API management are a critical component of the comprehensive picture.
In this webinar, we discussed:
-The building blocks of a strong API program
-How to get executive buy-in
-Supporting components and disciplines of API management
-How APIs help to build a world-class digital business
API Management Building Blocks and Business value
API Management Building Blocks and Business valueWSO2 This document discusses API management and its business value. It covers the emerging API economy, successful API building blocks like promotion, onboarding, delivery and monetization. A complete open source API management platform can help deliver this value. The future of APIs includes new programming languages for APIs and automation. Best practices for API management include roles like API creators and publishers and establishing an API strategy.
Api management customer
Api management customernick_garrod API management platforms allow organizations to securely expose internal services and data through APIs to external developers. They provide tools to create, publish, manage, and analyze API usage. IBM API Management provides a complete solution that helps organizations rapidly develop and publish APIs, while maintaining security and control over access to internal services and data.
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- 1. API Strategy 101 Sachin Agarwal VP Product Marketing @sachinagarwal
- 2. API Frenzy?
- 3. API Frenzy 15B+ API calls a day 10B+ API calls a day 7B+ API calls a day API Growth Rate Source: Programmable Web 1B+ API calls a day 1B+ API calls a day 1.5B+ API calls a day
- 4. What is an API? Your Customers Your API Your Application
- 5. What is causing this Frenzy?
- 6. By 2017, 74% of US population will own Smartphones
- 7. By 2020, there will be 50 billion connected devices
- 8. There are more than 20M developers
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- 14. Capture new Opportunities with APIs Drive Innovation Increase Reach Support New Devices Discover New Business Models Increase Partner Network
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- 18. Drive Partner Adoption • Engage business partners and get developers up and running quickly – Launch a secure online portal to quickly onboard business partners and establish interactive online social channels with them. – Drive partner adoption with updated documentation and developer community. Connect with developers, inspire them, and drive your API usage. Capabilities • Portal • Social • Documentation • Groups • Search
- 19. Monetize Digital Assets • Package, market and license your assets to maximize revenue – Transform any application, service or asset into elegant and simple APIs. – Productize you data, create customized packages and tailored plans, and license them accordingly. Capabilities • Licensing • Rate Limiting • Provisioning • Documentation
- 20. Analyze your Business • Get instant insights into your business and optimize the delivery and value of APIs – Maximize your revenue by gaining complete visibility into how your partners and customers leverage your data. – Monitor activity for a specific partner, app or developer and evaluate their impact on your business. Capabilities • Business Analytics • Operational Insights • App and Developer Metrics
- 21. An Unified API & SOA Platform API Producers API Consumers Transform & Secure Dev. Publish Monetize Adoption API SOAP to REST Mobile- Optimization OAuth Mediation Analytics API Documentation Applications and Services Apps
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