SlideShare a Scribd company logo
The API Business Model
Miguel Lopes, VP Product Line Manager
Enabling Agility
The Why, How, and What
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 2
is it so important to have an extensive
partner ecosystem via an API-centric
architecture?
WHY
The Why, How, and What
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 3
do I achieve it and what are the
requirements?
HOW
The Why, How, and What
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 4
do I offer that leverages this extended
functionality portfolio?
WHAT
Why?
The true value in any product is the value-added offer; no one is an expert on
every aspect of technology…
The level of demand by our customers has increased
• Need more than just a communications platform
• Want something that also increases productivity and integrates across different
departments
Limiting your offer to just your product will expose you to the competition –
either because they have a few more features or are cheaper
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 5
How?
Distributable microservices architecture where all elements consume
these APIs internally… BE YOUR OWN CUSTOMER
Create an ecosystem of partners that match your business model and do
not require manual activation… It simplifies your quoting process and
“quote to cash” timeline
Productize, productize, productize! Do not fall for the custom
requirements trap
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 6
What?
Some examples in the
real-time
communications space
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 7
What?
Some examples in the
real-time
communications space
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 8
Real-Time Communications
Let’s discuss some use cases in each category of Real-Time
Communications:
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 9
VOICE VIDEO INSTANT MESSAGING
What about Voice?
AI-Powered Calling and Conferencing Use Case
Audio calling and conferencing – AI assistants that can offer live assistance in a
conference or a call
• Voice transcription
• Action items and adding participants
• Getting contextual information, keywords reports
Leveraging WebRTC/SIP, MQTT and REST APIs with different providers such as
Amazon Alexa, Google Duplex, and IBM Watson
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 10
VOICE
What about Video?
Smart Businesses Use Case Powered by AI and IoT
Packaging AI, IoT and video can create disrupting offers
• Smart cameras movement detection and 2-way video sessions with a user
• Face recognition doorbells that trigger an action based on who is at the door
Leveraging WebRTC for video sessions, MQTT for sensor data, and REST
API for facial recognition
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 11
VIDEO
What about Instant Messaging?
RCS Powered by AI and IoT Use Cases
RCS seems to be back from the dead, so how can you leverage it using AI
and IoT?
• Instant notification of sensor triggering or meter abnormal reading with an
attached graph or picture adding more context
• IM AI-powered assistant to execute tasks
Mostly leveraging REST API because it is mainly transactional; MQTT used
for the sensors
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 12
INSTANT MESSAGING
I get it! But where do I start?
Look at your existing customers and their requirements, it
will help with the WHY
Surround yourself with key partners that share the same
mindset and business model, they will be critical for the
HOW
The use cases presented might not be meaningful for you,
but a variation of them might, and this will be your WHAT
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 13
COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 14
&
Dialogic is a registered trademark of Dialogic Corporation and all companies controlling, controlled by, or under common control with
Dialogic Corporation. (“Dialogic”).
The names of actual companies and products mentioned herein are the trademarks of their respective owners.
05/19
Enabling Agility
Thank You.
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APIdays Zurich 2019 - APIs for real time communication Miguel Lopes, Dialogic

  • 1. The API Business Model Miguel Lopes, VP Product Line Manager Enabling Agility
  • 2. The Why, How, and What COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 2 is it so important to have an extensive partner ecosystem via an API-centric architecture? WHY
  • 3. The Why, How, and What COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 3 do I achieve it and what are the requirements? HOW
  • 4. The Why, How, and What COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 4 do I offer that leverages this extended functionality portfolio? WHAT
  • 5. Why? The true value in any product is the value-added offer; no one is an expert on every aspect of technology… The level of demand by our customers has increased • Need more than just a communications platform • Want something that also increases productivity and integrates across different departments Limiting your offer to just your product will expose you to the competition – either because they have a few more features or are cheaper COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 5
  • 6. How? Distributable microservices architecture where all elements consume these APIs internally… BE YOUR OWN CUSTOMER Create an ecosystem of partners that match your business model and do not require manual activation… It simplifies your quoting process and “quote to cash” timeline Productize, productize, productize! Do not fall for the custom requirements trap COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 6
  • 7. What? Some examples in the real-time communications space COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 7
  • 8. What? Some examples in the real-time communications space COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 8
  • 9. Real-Time Communications Let’s discuss some use cases in each category of Real-Time Communications: COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 9 VOICE VIDEO INSTANT MESSAGING
  • 10. What about Voice? AI-Powered Calling and Conferencing Use Case Audio calling and conferencing – AI assistants that can offer live assistance in a conference or a call • Voice transcription • Action items and adding participants • Getting contextual information, keywords reports Leveraging WebRTC/SIP, MQTT and REST APIs with different providers such as Amazon Alexa, Google Duplex, and IBM Watson COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 10 VOICE
  • 11. What about Video? Smart Businesses Use Case Powered by AI and IoT Packaging AI, IoT and video can create disrupting offers • Smart cameras movement detection and 2-way video sessions with a user • Face recognition doorbells that trigger an action based on who is at the door Leveraging WebRTC for video sessions, MQTT for sensor data, and REST API for facial recognition COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 11 VIDEO
  • 12. What about Instant Messaging? RCS Powered by AI and IoT Use Cases RCS seems to be back from the dead, so how can you leverage it using AI and IoT? • Instant notification of sensor triggering or meter abnormal reading with an attached graph or picture adding more context • IM AI-powered assistant to execute tasks Mostly leveraging REST API because it is mainly transactional; MQTT used for the sensors COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 12 INSTANT MESSAGING
  • 13. I get it! But where do I start? Look at your existing customers and their requirements, it will help with the WHY Surround yourself with key partners that share the same mindset and business model, they will be critical for the HOW The use cases presented might not be meaningful for you, but a variation of them might, and this will be your WHAT COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 13
  • 14. COMPANY CONFIDENTIAL. © COPYRIGHT 2019 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. 14 &
  • 15. Dialogic is a registered trademark of Dialogic Corporation and all companies controlling, controlled by, or under common control with Dialogic Corporation. (“Dialogic”). The names of actual companies and products mentioned herein are the trademarks of their respective owners. 05/19 Enabling Agility Thank You.