Aplikacje branża hotelarska - wpływ na emocje i lojalność klienta

This document discusses the key considerations for developing a competitive mobile application. It outlines topics such as determining target market needs, selecting the appropriate operating system, defining the app's main functions and user group, creating a development timeline and budget plan, selecting promotion channels, and choosing a business model of paid vs free with advertising. The technical specifications and requirements are also addressed, along with budget planning and options for mass communication like SMS, email, and a mobile website.