Application of the creative process to successful research, development, and launch of a value added sustainable seafood product.
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Sunburst Trout Company is a third generation, family owned trout farm in Canton, NC founded in 1948 and committed to sustainability. The company employs local workers and respects natural resources. New products include smoked trout caviar, orange infused caviar, smoked trout salad, and Jennings Jerky made from trout as an alternative use for pin-boning byproducts. Ideas are generated through personal research, industry colleagues, and attending trade shows, considering constraints like regulations, packaging, and production capabilities.
Application of the creative process to successful research, development, and launch of a value added sustainable seafood product.
- 1. Sunburst Trout Company, LLC Canton, NC Charles Hudson www.sunbursttrout.com
- 2. History Third Generation Family owned and operated committed to sustaining the local economy by employing a local workforce. Founded in 1948 by Richard Jennings Jennings committed to “sustainability” before it became en vogue Environmentally friendly farm design Continued respectful use of Resources
- 3. The Creative Process While there are many models for the process of creative thinking, it is not difficult to see the consistent themes that span them all. The creative process involves purposeful analysis, imaginative idea generation, and critical evaluation -- the total creative process is a balance of imagination and analysis. Older models tend to imply that creative ideas result from subconscious processes, largely outside the control of the thinker. Modern models tend to imply purposeful generation of new ideas, under the direct control of the thinker. The total creative process requires a drive to action and the implementation of ideas. We must do more than simply imagine new things, we must work to make them concrete realities. The Above taken from Working Paper: Models for the Creative Process by Paul E. Plsek Which may be accessed at http://www.directedcreativity.com/pages/WPModels.html
- 4. The DirectedCreativity Cycle The DirectedCreativity Cycle is a synthesis model of creative thinking that combines the concepts behind the various models proposed over the last 80+ years.
- 5. New Products Smoked Trout Caviar Orange Infused Trout Caviar Smoked Trout Salad Jennings Jerky Lake Logan “Lochs” Cream Cheese Spread And More TBD……………
- 6. Jennings Jerky Living with it: Jerky is readily available Observation: Jerky other than Beef Analysis: Jerky Can be produced from Trout Generation: Trout Jerky a good use for By-product of Pin-boning Process
- 7. Jerky Harvesting/Enhancement: What is the flavor Profile Evaluation: Bench Test Implementation: Scale up
- 8. Idea Generation Library Collection Personal Collection Other Industry Colleagues Co-Workers Magazines and Trade Journals Email Newsletters Trade Shows
- 9. Constraints Product Form Economic Packaging FDA Banned Ingredients Labor Force HACCP Production Capabilities Ingredient Sourcing
- 10. Web Based Resources www.ift.org www.culinology.org FDA CFSAN HACCP Code of Federal Regulations FDA CFSAN Food Ingredients & Packaging USDA Nutrient Data Base USDA FSIS Labeling Policy Book Journal Search NASFT
- 11. Semester Research Project Project Outline Grading