The document discusses Oracle's new personalization feature in Oracle Applications release 11.5.10, which allows customizing forms without modifying code. It describes how to define personalization rules on a "Personalization form" that customize form properties, messages, and behavior based on conditions and context. Personalization rules can change labels, hide fields, and add custom logic. The document provides examples and screenshots to illustrate how to set up rules, conditions, context, and different action types to implement personalization.