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Architecting Developer
eXperience
Banking and FinTech Devportals Case Studies
Kathleen De Roo
@kat_deroo
Technical Content Writer & Information Architect
Architecting Developer Experience: Fintech and Banking Devportal Case Studies
Thank you!
3
THANK YOU
Developer eXperience (DX)
Reduce API friction & engage users along
the developer journey
Case studies
How do banking and fintech portals
build great DX?
OVERVIEW Developer portals
Characteristics & stakeholders
Inspire all of your
developers
OVERVIEW Developer portals
Characteristics & stakeholders
What is a
developer
portal?
7
Devportals
are a
communication
nexus for all API
stakeholders
8
Devportals as
self-service
support hubs
9
Support to
get started
Devportals as
trust signals
11
Legal
documentation
is a trust signal
12
Information on
security
is a trust signal
Pricing
information
is a trust signal
14
Devportals as
documentation
database
15
OVERVIEW
Developer eXperience
Reduce API friction & engage users
along the developer journey
What is
Developer
eXperience?
17
The
developer
portal as a
place to
acquire,
convert &
retain users
Developer
eXperience
is about
engagement,
achievement
&
the right tools
19
Dev er Xpe ce =
1
AP f i t
API friction destroys API value
How can you reduce API friction and
engage & motivate users?
Developers
can have
different skills
& background
knowledge
23
Developers
can have
different
needs & goals
24
The developer
portal enables
user journeys
DOWNSTREAM
DEVELOPER
JOURNEY
The journey of
the developer
that uses the
API
1. Discover/Research
2. Evaluate
3. Get started
4. Develop & Troubleshoot
5. Celebrate
6. Maintain
Addressing
user needs
along journey
stages
results in a
better overall
experience
27
OVERVIEW
Case studies
How do banking and fintech portals
build great DX?
23
developer
portals
in this talk
29
DOWNSTREAM
DEVELOPER
JOURNEY
The journey of
the developer
that uses the
API
1. Discover/Research
2. Evaluate
3. Get started
4. Develop & Troubleshoot
5. Celebrate
6. Maintain
31
1.
Discover
and
research
How can this
portal help me
solve my specific
task?
Overview
page:
questions to
answer
MENU / IN-LINKS
Where can I find resources?
SEARCH FUNCTION
Where can I find resources?
REFERENCES
How can I start integrating?
TRUST SIGNALS
Can I trust this API?
HELP AND SUPPORT
SAMPLE CODE
How can I start
integrating?
GETTING
STARTED
How can I start
integrating?
OVERVIEW
What is the API about?
How does the API work?
How does the
API work?
Visuals on API
architecture
33
Direct users
on landing
page:
entry points
Direct users
on landing
page:
entry points
35
Direct users
on landing
page:
entry points
36
Landing page
scope on use
cases
37
API catalogue
38
API catalogue
39
1.
Discover
and
research
How can this
portal help me
solve my specific
task?
● LANDING PAGES
● API CATALOGUE
41
2.
Evaluate
Can I trust this
organization’s
commitment to its
APIs?
Use cases
Blog
Try-out options
44
45
Try-out options
Changelog,
API status
page
Trust signal
Is this API
even for me?
47
48
2.
Evaluate
Can I trust this
organization’s
commitment to its
APIs?
● BLOG, USE CASES
● TRY-OUT/TEST OPTIONS
● TRUST SIGNALS
49
3.
Get started
Where do I begin?
Self-service
Get started
outline
Self-service
Make processes
understandable
51
Self-service
Tutorials &
step-by-step
guides
Self-service
Explaining
how to obtain
API keys,
tokens
Self-service
Software
Development
Kits
(SDKs)
54
Self-service
Concepts:
industry
related terms
56
3.
Get started
Where do I begin? ● ONBOARDING PROCESS
● ONBOARDING DOCS
● SELF-SERVICE SUPPORT
ELEMENTS
57
4.
Develop and
troubleshoot
Do I know
everything to
make this work?
API
references
58
Make code
handling easy
59
Best practices
on
integrations
Support
options
Organise
FAQs
61
Support
options:
Audience
focused FAQs
62
Support
options:
Contact form
63
Support
options:
Support
overview
page
Support
options:
Forum,
community
page for
peer-to-peer
support
66
4.
Develop and
troubleshoot
Do I know
everything to
make this work?
● REFERENCES
● FAQ PAGES
● SUPPORT OPTIONS IN 1 PLACE
● COMMUNITY PAGE
● (DISCUSSION) FORUM
67
5.
Celebrate
Will they care
about my work?
Engage users:
Ask for
feedback
68
Boost your
community:
engage users
&
show
appreciation
Interact with
your
community
5.
Celebrate
Will they care
about my work?
● DEVELOPER DOCS
● BLOG
● ASK FOR FEEDBACK
● ORGANIZE EVENTS
72
6.
Maintain
How hard will it
be to keep this
running?
Release notes
& updates
Reveal future
plans
75
6.
Maintain
How hard will it
be to keep this
running?
● RELEASE NOTES
● STATUS PAGE
● VERSIONING INFO
● LEGAL DOCS
● FUTURE PLANS
Takeaways
Inspire all of your
developers
Benefits
when you
take care of
Developer
eXperience
Higher
perceived
API value
Higher API
usage
Less
friction
Engaged
API
advocates
Developer
eXperience
Developer
eXperience
best practices
STAGE THINK ABOUT...
Discover
Landing page
Information on security
Visuals on the working of the APIs
API catalogue
Evaluate
Information on versioning & changes
Testing options
Blog
Use cases, case studies
Get started
Quick and clear onboarding process
Visuals
Terminology
Implement
and
troubleshoot
Reference docs
FAQ section, contact form
Peer-to-peer support
Tools to make implementing easier
Celebrate
News & Events
Blog
Asking for feedback
Maintain
Changelog
Future plans
Legal docs
NEWSLETTER
bit.ly/devportals
READ MORE
pronovix.com/articles
THANK YOU
Image, screenshot and other attributions
Unsplash.com
Developer portals
ABN Amro, Adyen, Braintree, Capital One, Chargify,
Citi, CyberSource, Deutsche Bank, Dwolla, Erste, MasterCard,
Nordea, Paymentwall, PayPal, Saxo Bank, Shopify, Starling Bank,
Stripe, Square, Veem, Visa, Worldpay, Yodlee.
Research results of Meng et al. (Merseburg University of Applied Sciences)
Research results of Pronovix

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Architecting Developer Experience: Fintech and Banking Devportal Case Studies