This document discusses establishing a strategy for introducing cloud-based changes to an organization using architecture. It emphasizes the importance of having an established business vision and strategy aligned to cloud strategy. The cloud reference model shown provides a visual overview of key considerations for a cloud strategy, including public vs private options, hybrid models, software as a service, platform as a service, infrastructure as a service, and more. Architectural methodologies can help provide a managed approach to defining cloud strategy and governing implementations to ensure business value.