This document discusses architectural patterns and best practices for big data and Hadoop. It covers why enterprises are rethinking their data strategies, modernizing data warehouses, and important design considerations like decoupling systems and using hybrid architectures. Best practices for data pipelines, storage, processing and analytics are provided. Key criteria for selecting tools, file formats, databases and machine learning approaches are outlined. The document also discusses data modeling in Hadoop, typical directory structures, and partitioning strategies.