Ashley Kemp's Marketing CV
- 1. Ashley Kemp 20731 N Blue Hyacinth Dr Cypress, Texas, 77433 8327131503 [email protected] CAREER OBJECTIVE Highly motivated and driven marketing professional with business qualification, marketing automation, brand management, digital, content, and inbound marketing experience seeks position of increased responsibility. PROFESSIONAL EXPERIENCE The Children's Lighthouse, Cypress, TX Jun 2014 Aug 2014 Content Marketer - Google Plus Page • I architectured this agency's Google Plus Page, giving them the professional media, attention grabbing content, and professionally designed platform that they needed to obtain and track their traffic and views. As a result of my work, this company now has over 60,000 views upon the platform that I designed for them. • Offering all needs in house cut expenses in half, and proper management of time expedited the duration of this project. • Conferred with management to prioritize needs, resolve conflicts, and develop the appropriate content. Lessening the workload and stress upon the client. Making work more enjoyable and collaborative. • Developed the media utilized to communicate the quality of their facility and programs with professional equipment. Christian Kalala, Dallas , TX Jan 2015 Aug 2015 Project Manager & Marketing Strategist • Conferred and brainstormed with client to provide marketing or technical advice. • Identified the audience and developed a marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost factors. • I refined an effective and functioning strategy/plan by utilizing a variety of marketing research tools. Collected useful data and other statistics, and later transformed the data into a visual presentation that could be easily interpreted. • Planned and prepared for advertising and promotional material, such as documentaries, interviews, music videos, etc., to increase sales of the product. Enabling the creation of the cash flow and forecast. • Developed contacts and partnered with a credit organization. I applied effective strategies and relationship management techniques to ensure the longevity and success of that connection. As a result, our campaign goals were furthered, and the likelihood of gaining prospective clients increased by merely 30%, considering, that partnering with this client enabled us to give our clients yet another powerful resource and benefit of joining our program/campaign. • Directed and monitored the mobilization of the campaign to advance campaign goals. Melissa Stamps , TX Mar 2016 Nov 2016 Marketing Strategist, Project Manager, & Content Marketer • Measured the effectiveness of marketing, advertising, and communications programs and strategies by monitoring a multitude of metrics. • Launched and managed all professional profiles and social media pages that came with
- 2. this campaign, utilizing many marketing automation tools such as Buffer. • Conducted research on consumer opinions and marketing strategies, collaborating with other marketing professionals. Utilizing my personal relations, connections, tools, and resources saved us time and money. • Identified and developed marketing strategies, based on knowledge of establishment objectives and market characteristics. • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. • Created all graphic arts and media for the campaign. Utilizing the content to assist with inbound marketing, effectively cutting the time spent and marketing budget for this kind of campaign in half. Texas 5 Starz , Cypress, TX Aug 2016 Dec 2016 Content Marketer & Digital Marketing Strategist • Produced articles and blogs that were utilized across multiple media channels that effectively increased the traffic to that website by 5%. • Managed and edited the content uploaded to the website. • Designed the media used to enhance the quality of their Facebook page. • Utilized a multitude of research systems and tools to create an effective Marketing strategy, focused on identifying and reaching a multitude of targeted audiences. Whisper St James , Houston, TX Sep 2016 Present Marketing Strategist, Content Marketer, & Digital Marketer • Provided useful marketing advice utilizing all of education, knowledge, resources, and skill. • Produced all media, photoshoots and promotional videos utilized within this project with my professional equipment. • Planning and executing advertising policies and strategies for this artist and organization. Ensuring lots of success within a limited time frame. • Identified and developed contacts and material for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers. Increasing the likelihood of being accepted upon platforms that this artist normally would not be invited to. • Collaborated with the artist and management to develop her brand, and developed a strategy to effectively communicate that brand to her audience/fan base, in which I developed and organized. • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Garri Thomas , Houston, TX Jan 2017 Present Marketing Strategist & Brand Developer • Arranging meetings concerning issues involving my client. • Directed the mobilization of this project, assisting with the development of his brand, and brand awareness. • Confer with my client and his management to develop strategies for their careers, and to explain actions taken on their behalf.
- 3. • Schedule promotional or performance engagements for my client. • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure my clients' success. • Analyze the effectiveness of marketing tactics or channels. • Write marketing content for the product's web sites, brochures, or other communication media. EDUCATION Expected graduation Aug 2019 Prairie View A & M University, Tomball, TX Business Management & Marketing Candidate • Macro & Micro Economics • Business Ethics • Leadership • English Composition • Accounting • Statistics • Communication Expected graduation Jun 2018 Full Sail University , Winter Park , FL Digital Cinematography Candidate • Creative Presentation • Psychology of Play • Visual Arts in the Entertainment and Media Industries • English Composition • Art History • Visual Storytelling • History of Motion Picture Arts • Personal Branding • Film and Video ADDITIONAL SKILLS • Content Marketing • Inbound Marketing • Email Marketing • Analytical Intelligence • UX Designers and Developers • Critical Thinking • Communication • Multitasking Abilities • Storytelling
- 4. • CMS • CRM Skills • Nurturing Leads • Possess a variety of marketing tools • Video Production • Data Collection • Market Research • User Design • Data Visualization • Analyzing Consumer Behavior • Leadership • Team Player Abilities • Time Management • Marketing Automation • Hubspot Experience • Buffer Experience • Mail Chimp Experience • Adobe Creative Cloud Experience • Final Cut Pro Experience • Mastery of Microsoft Office • Digital Strategy • Content Strategy • Creative & Quality Presentation • Intricate/Strategic Planning and Design CERTIFICATIONS • Marketing Fundamentals (Lynda.com) • Basic Online Marketing (Lynda.com) • Inbound Marketing (Hubspot) • Marketing and Sales (Hubspot)